Business phone system for supermarkets and grocery stores
How supermarkets and grocery stores use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 62,947CBP 2023
- Employees
- 2,808,118mid-March 2023
- Avg. team
- 44.6employees per establishment
- Metro areas
- 892with published counts
Supermarkets and grocery stores in the United States
County Business Patterns counted 62,947 supermarkets and grocery stores in the U.S. in 2023 (NAICS 445110, Supermarkets and Other Grocery (except Convenience) Stores). They employed 2,808,118 people in mid-March and paid $83.7 billion in annual payroll. The average establishment has 44.6 employees. That is 18.5 establishments for every 100,000 residents.
New York has the most (8,320), followed by California (8,044), Florida (3,850), and Texas (3,739). Relative to population, New York leads with 41.9 per 100,000 residents, and Arizona has the fewest at 10.6.
| Measure | United States |
|---|---|
| Establishments | 62,947 |
| Mid-March employees | 2,808,118 |
| Annual payroll | $83,729,007,000 |
| Payroll per employee | $29,817 |
| Employees per establishment | 44.6 |
Source: Census County Business Patterns 2023.
Why the phone matters for supermarkets and grocery stores
Independent grocers take calls about stock, deli and bakery orders, and departments need calls routed to them. Holiday orders bring call peaks.
Calls supermarkets and grocery stores commonly handle:
- A customer calls to order a holiday platter from the deli.
- A customer calls about a product in stock.
- A supplier calls about a delivery.
- The store calls a customer when an order is ready.
- A customer calls about hours.
Texting and after-hours calls
Grocers text order-ready notices.
After-hours calls are mostly hours questions.
How big supermarkets and grocery stores are
32.9% of U.S. supermarkets and grocery stores with employees had fewer than five people in March 2023. 43.2% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 20,679 | 32.9% |
| 5–9 employees | 6,511 | 10.3% |
| 10–19 employees | 7,509 | 11.9% |
| 20–49 employees | 8,741 | 13.9% |
| 50 or more employees | 19,507 | 31.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Supermarkets and grocery stores by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| New York | 8,320 | 176,258 | 41.9 |
| California | 8,044 | 313,673 | 20.4 |
| Florida | 3,850 | — | 16.5 |
| Texas | 3,739 | 248,045 | 11.9 |
| Illinois | 2,647 | 97,785 | 20.8 |
| Pennsylvania | 2,543 | 123,388 | 19.4 |
| New Jersey | 2,405 | 78,043 | 25.3 |
| North Carolina | 2,007 | 120,808 | 18.2 |
| Ohio | 1,893 | 85,244 | 15.9 |
| Georgia | 1,769 | 93,862 | 15.8 |
| Michigan | 1,685 | 56,455 | 16.6 |
| Washington | 1,587 | 61,862 | 19.9 |
| Virginia | 1,483 | 76,967 | 16.8 |
| Massachusetts | 1,348 | 86,775 | 18.9 |
| Maryland | 1,256 | 54,282 | 20.1 |
| Tennessee | 1,077 | 53,032 | 14.9 |
| Minnesota | 998 | 50,928 | 17.2 |
| Wisconsin | 976 | 49,922 | 16.4 |
| Missouri | 955 | 45,068 | 15.3 |
| Indiana | 954 | 35,992 | 13.8 |
| South Carolina | 911 | 51,374 | 16.6 |
| Louisiana | 886 | 37,262 | 19.3 |
| Arizona | 802 | 52,245 | 10.6 |
| Alabama | 782 | 35,610 | 15.2 |
| Colorado | 780 | 44,833 | 13.1 |
| Connecticut | 767 | 36,416 | 20.9 |
| Oregon | 753 | 35,628 | 17.6 |
| Kentucky | 721 | 26,715 | 15.7 |
| Iowa | 615 | 46,561 | 19.0 |
| Oklahoma | 499 | 20,564 | 12.2 |
| Kansas | 485 | 23,176 | 16.3 |
| Arkansas | 459 | 19,383 | 14.9 |
| Nebraska | 422 | 21,622 | 21.0 |
| Utah | 411 | 25,097 | 11.7 |
| Mississippi | 405 | 16,309 | 13.8 |
| Nevada | 362 | 22,747 | 11.1 |
| Maine | 357 | 18,229 | 25.4 |
| Idaho | 278 | 13,980 | 13.9 |
| Hawaii | 272 | 11,695 | 18.8 |
| Montana | 260 | 10,365 | 22.9 |
| West Virginia | 260 | 9,432 | 14.7 |
| New Mexico | 246 | 13,979 | 11.5 |
| New Hampshire | 240 | 20,795 | 17.0 |
| Vermont | 221 | 8,853 | 34.1 |
| Alaska | 210 | 6,060 | 28.4 |
| Rhode Island | 204 | 10,446 | 18.3 |
| South Dakota | 199 | 9,441 | 21.5 |
| Delaware | 174 | 8,338 | 16.5 |
| District of Columbia | 169 | 6,361 | 24.1 |
| North Dakota | 168 | 5,754 | 21.1 |
| Wyoming | 93 | 4,098 | 15.8 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for supermarkets and grocery stores
Census published grocery store counts for 892 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 8,596 | 164,591 |
| Los Angeles, CA | 2,403 | 101,452 |
| Chicago, IL-IN | 2,073 | 77,622 |
| Philadelphia, PA-NJ-DE-MD | 1,479 | 55,518 |
| Miami, FL | 1,304 | 68,937 |
| San Francisco, CA | 1,238 | 41,988 |
| Washington, DC-VA-MD-WV | 1,176 | 56,965 |
| Houston, TX | 1,112 | 64,283 |
| Dallas, TX | 1,009 | 53,807 |
| Atlanta, GA | 1,008 | 57,149 |
| Boston, MA-NH | 920 | 64,770 |
| Seattle, WA | 833 | 33,188 |
| Detroit, MI | 729 | 26,904 |
| Riverside, CA | 715 | 33,851 |
| Baltimore, MD | 632 | 25,466 |
| Tampa, FL | 609 | — |
| San Diego, CA | 580 | 26,245 |
| Minneapolis, MN-WI | 569 | 31,904 |
| Phoenix, AZ | 524 | 34,763 |
| Sacramento, CA | 476 | 20,330 |
| Charlotte, NC-SC | 467 | 38,782 |
| St. Louis, MO-IL | 447 | 17,848 |
| Cleveland, OH | 428 | 20,196 |
| Orlando, FL | 419 | — |
| Portland, OR-WA | 384 | 20,296 |
Phone system pricing for a 45-person grocery store
The average U.S. grocery store has 44.6 employees, so the comparison uses a 45-person team. Priced per seat, 45 users would run $1,350.00 a month on RingCentral RingEX Core and $1,122.75 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 45 people cost $899.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $5,412. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $899.00 | $10,788.00 |
| Quo (Starter) | $19.00 per user | $855.00 | $10,260.00 |
| Nextiva (Core) | $23.00 per user | $1,035.00 | $12,420.00 |
| Ooma (Office Pro) | $24.95 per user | $1,122.75 | $13,473.00 |
| Dialpad (Standard) | $27.00 per user | $1,215.00 | $14,580.00 |
| RingCentral (RingEX Core) | $30.00 per user | $1,350.00 | $16,200.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for supermarkets and grocery stores
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many supermarkets and grocery stores are in the U.S.?
62,947 in 2023, according to Census County Business Patterns (NAICS 445110).
What does a phone system cost a 45-person grocery store?
$1,350.00 a month on RingCentral RingEX Core or $1,122.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $899.00 a month on Callata, where $99 covers the first 5 users.
Can supermarkets and grocery stores keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a grocery store?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.