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Business phone system for supermarkets and grocery stores

How supermarkets and grocery stores use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
62,947CBP 2023
Employees
2,808,118mid-March 2023
Avg. team
44.6employees per establishment
Metro areas
892with published counts

Supermarkets and grocery stores in the United States

County Business Patterns counted 62,947 supermarkets and grocery stores in the U.S. in 2023 (NAICS 445110, Supermarkets and Other Grocery (except Convenience) Stores). They employed 2,808,118 people in mid-March and paid $83.7 billion in annual payroll. The average establishment has 44.6 employees. That is 18.5 establishments for every 100,000 residents.

New York has the most (8,320), followed by California (8,044), Florida (3,850), and Texas (3,739). Relative to population, New York leads with 41.9 per 100,000 residents, and Arizona has the fewest at 10.6.

Supermarkets and grocery stores in the U.S., 2023
MeasureUnited States
Establishments62,947
Mid-March employees2,808,118
Annual payroll$83,729,007,000
Payroll per employee$29,817
Employees per establishment44.6

Source: Census County Business Patterns 2023.

Why the phone matters for supermarkets and grocery stores

Independent grocers take calls about stock, deli and bakery orders, and departments need calls routed to them. Holiday orders bring call peaks.

Calls supermarkets and grocery stores commonly handle:

Texting and after-hours calls

Grocers text order-ready notices.

After-hours calls are mostly hours questions.

How big supermarkets and grocery stores are

32.9% of U.S. supermarkets and grocery stores with employees had fewer than five people in March 2023. 43.2% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. supermarkets and grocery stores by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees20,67932.9%
5–9 employees6,51110.3%
10–19 employees7,50911.9%
20–49 employees8,74113.9%
50 or more employees19,50731.0%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Supermarkets and grocery stores by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Supermarkets and grocery stores by state, 2023
StateEstablishmentsEmployeesPer 100k residents
New York8,320176,25841.9
California8,044313,67320.4
Florida3,850—16.5
Texas3,739248,04511.9
Illinois2,64797,78520.8
Pennsylvania2,543123,38819.4
New Jersey2,40578,04325.3
North Carolina2,007120,80818.2
Ohio1,89385,24415.9
Georgia1,76993,86215.8
Michigan1,68556,45516.6
Washington1,58761,86219.9
Virginia1,48376,96716.8
Massachusetts1,34886,77518.9
Maryland1,25654,28220.1
Tennessee1,07753,03214.9
Minnesota99850,92817.2
Wisconsin97649,92216.4
Missouri95545,06815.3
Indiana95435,99213.8
South Carolina91151,37416.6
Louisiana88637,26219.3
Arizona80252,24510.6
Alabama78235,61015.2
Colorado78044,83313.1
Connecticut76736,41620.9
Oregon75335,62817.6
Kentucky72126,71515.7
Iowa61546,56119.0
Oklahoma49920,56412.2
Kansas48523,17616.3
Arkansas45919,38314.9
Nebraska42221,62221.0
Utah41125,09711.7
Mississippi40516,30913.8
Nevada36222,74711.1
Maine35718,22925.4
Idaho27813,98013.9
Hawaii27211,69518.8
Montana26010,36522.9
West Virginia2609,43214.7
New Mexico24613,97911.5
New Hampshire24020,79517.0
Vermont2218,85334.1
Alaska2106,06028.4
Rhode Island20410,44618.3
South Dakota1999,44121.5
Delaware1748,33816.5
District of Columbia1696,36124.1
North Dakota1685,75421.1
Wyoming934,09815.8

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for supermarkets and grocery stores

Census published grocery store counts for 892 metro and micropolitan areas. The 25 largest:

Top metro areas for supermarkets and grocery stores by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ8,596164,591
Los Angeles, CA2,403101,452
Chicago, IL-IN2,07377,622
Philadelphia, PA-NJ-DE-MD1,47955,518
Miami, FL1,30468,937
San Francisco, CA1,23841,988
Washington, DC-VA-MD-WV1,17656,965
Houston, TX1,11264,283
Dallas, TX1,00953,807
Atlanta, GA1,00857,149
Boston, MA-NH92064,770
Seattle, WA83333,188
Detroit, MI72926,904
Riverside, CA71533,851
Baltimore, MD63225,466
Tampa, FL609—
San Diego, CA58026,245
Minneapolis, MN-WI56931,904
Phoenix, AZ52434,763
Sacramento, CA47620,330
Charlotte, NC-SC46738,782
St. Louis, MO-IL44717,848
Cleveland, OH42820,196
Orlando, FL419—
Portland, OR-WA38420,296

Phone system pricing for a 45-person grocery store

The average U.S. grocery store has 44.6 employees, so the comparison uses a 45-person team. Priced per seat, 45 users would run $1,350.00 a month on RingCentral RingEX Core and $1,122.75 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 45 people cost $899.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $5,412. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 45-person grocery store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$899.00$10,788.00
Quo (Starter)$19.00 per user$855.00$10,260.00
Nextiva (Core)$23.00 per user$1,035.00$12,420.00
Ooma (Office Pro)$24.95 per user$1,122.75$13,473.00
Dialpad (Standard)$27.00 per user$1,215.00$14,580.00
RingCentral (RingEX Core)$30.00 per user$1,350.00$16,200.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for supermarkets and grocery stores

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many supermarkets and grocery stores are in the U.S.?

62,947 in 2023, according to Census County Business Patterns (NAICS 445110).

What does a phone system cost a 45-person grocery store?

$1,350.00 a month on RingCentral RingEX Core or $1,122.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $899.00 a month on Callata, where $99 covers the first 5 users.

Can supermarkets and grocery stores keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a grocery store?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.