CallataGuides

Business phone system for nursery, garden center and farm supply stores

How nursery, garden center and farm supply stores use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
13,195CBP 2023
Employees
146,650mid-March 2023
Avg. team
11.1employees per establishment
Metro areas
736with published counts

Nursery, garden center and farm supply stores in the United States

County Business Patterns counted 13,195 nursery, garden center and farm supply stores in the U.S. in 2023 (NAICS 444220, Nursery, Garden Center, and Farm Supply Stores). They employed 146,650 people in mid-March and paid $5.3 billion in annual payroll. The average establishment has 11.1 employees. That is 3.9 establishments for every 100,000 residents.

Texas has the most (1,107), followed by California (1,043), Florida (610), and New York (542). Relative to population, Montana leads with 11.2 per 100,000 residents, and District of Columbia has the fewest at 0.7.

Nursery, garden center and farm supply stores in the U.S., 2023
MeasureUnited States
Establishments13,195
Mid-March employees146,650 (moderate noise)
Annual payroll$5,288,872,000
Payroll per employee$36,065
Employees per establishment11.1

Source: Census County Business Patterns 2023.

Why the phone matters for nursery, garden center and farm supply stores

Garden centers are seasonal and busy, with customers calling about plant availability, delivery and landscaping supplies. Spring peaks strain small staffs.

Calls nursery, garden center and farm supply stores commonly handle:

Texting and after-hours calls

Garden centers text order-ready and delivery notices.

After-hours calls are mostly stock and hours questions.

How big nursery, garden center and farm supply stores are

36.7% of U.S. nursery, garden center and farm supply stores with employees had fewer than five people in March 2023. 57.3% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. nursery, garden center and farm supply stores by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees4,83936.7%
5–9 employees2,72520.7%
10–19 employees3,38325.6%
20–49 employees2,01515.3%
50 or more employees2331.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Nursery, garden center and farm supply stores by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Nursery, garden center and farm supply stores by state, 2023
StateEstablishmentsEmployeesPer 100k residents
Texas1,10713,8443.5
California1,04310,6952.6
Florida6105,4352.6
New York5425,2132.7
Pennsylvania5245,4424.0
Missouri4945,1837.9
Ohio4915,7934.1
North Carolina4675,2854.2
Michigan4404,5424.3
Georgia3623,8403.2
Washington3574,4404.5
Virginia3435,0323.9
Tennessee3344,5924.6
Indiana3073,5264.4
Oklahoma3062,7957.5
Illinois3013,3842.4
New Jersey2832,3313.0
Oregon2773,2986.5
Alabama2662,4985.2
Kentucky2662,8995.8
Minnesota2632,7224.5
Wisconsin2592,6964.3
Colorado2353,5853.9
South Carolina2282,4414.2
Massachusetts2252,6063.2
Arkansas2172,2477.0
Louisiana2132,4924.6
Arizona2032,6942.7
Kansas2012,1766.8
Iowa1971,5156.1
Nebraska1711,7698.5
Mississippi1672,0125.7
Maryland1562,2652.5
Connecticut1431,3573.9
Montana1271,68611.2
Idaho1161,6045.8
Utah1142,1903.3
New Mexico991,1144.6
Maine959556.8
New Hampshire949396.7
West Virginia88—5.0
North Dakota8170710.2
South Dakota716077.7
Nevada661,1022.0
Vermont576688.8
Wyoming536159.0
Delaware413843.9
Rhode Island412443.7
Hawaii281851.9
Alaska21—2.8
District of Columbia5—0.7

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for nursery, garden center and farm supply stores

Census published garden center counts for 736 metro and micropolitan areas. The 25 largest:

Top metro areas for nursery, garden center and farm supply stores by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ3852,792
Los Angeles, CA2272,005
Dallas, TX2102,655
Houston, TX1702,393
Philadelphia, PA-NJ-DE-MD1651,774
Chicago, IL-IN1491,766
Miami, FL137788
Boston, MA-NH1351,817
Atlanta, GA1331,621
Seattle, WA1331,577
Washington, DC-VA-MD-WV1242,296
Detroit, MI121997
Portland, OR-WA1181,386
St. Louis, MO-IL1161,436
San Francisco, CA1101,217
Pittsburgh, PA104834
Minneapolis, MN-WI103974
Phoenix, AZ1001,300
Riverside, CA100898
Charlotte, NC-SC941,109
Cincinnati, OH-KY-IN85887
Kansas City, MO-KS841,123
Cleveland, OH84942
San Diego, CA83916
Tampa, FL82635

Phone system pricing for an 11-person garden center

The average U.S. garden center has 11.1 employees, so the comparison uses an 11-person team. Priced per seat, 11 users would run $330.00 a month on RingCentral RingEX Core and $274.45 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 11 people cost $219.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,332. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for an 11-person garden center
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$219.00$2,628.00
Quo (Starter)$19.00 per user$209.00$2,508.00
Nextiva (Core)$23.00 per user$253.00$3,036.00
Ooma (Office Pro)$24.95 per user$274.45$3,293.40
Dialpad (Standard)$27.00 per user$297.00$3,564.00
RingCentral (RingEX Core)$30.00 per user$330.00$3,960.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for nursery, garden center and farm supply stores

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many nursery, garden center and farm supply stores are in the U.S.?

13,195 in 2023, according to Census County Business Patterns (NAICS 444220).

What does a phone system cost an 11-person garden center?

$330.00 a month on RingCentral RingEX Core or $274.45 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $219.00 a month on Callata, where $99 covers the first 5 users.

Can nursery, garden center and farm supply stores keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a garden center?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.