Business phone system for supermarkets and grocery stores in Virginia
1,483 supermarkets and grocery stores operated in Virginia in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,483CBP 2023
- Employees
- 76,967mid-March 2023
- Per 100k residents
- 16.8U.S. 18.5
- State rank
- 13th of 51by count
How many supermarkets and grocery stores operate in Virginia
The Census Bureau counted 1,483 supermarkets and grocery stores in Virginia in its 2023 County Business Patterns (NAICS 445110). They employed 76,967 people in mid-March and reported $2.3 billion in annual payroll. That is the 13th highest count among the 51 states and DC with published figures. Supermarkets and grocery stores make up 0.70% of the 210,842 business establishments in the state.
Per 100,000 residents (2024 estimate) Virginia has 16.8 supermarkets and grocery stores, 9.1% below the national rate of 18.5. The average establishment has 51.9 employees against 44.6 nationally. Payroll per employee is $29,348, in line with the U.S. figure of $29,817.
| Measure | Virginia | United States |
|---|---|---|
| Establishments | 1,483 | 62,947 |
| Mid-March employees | 76,967 | 2,808,118 |
| Annual payroll | $2,258,814,000 | $83,729,007,000 |
| Employees per establishment | 51.9 | 44.6 |
| Payroll per employee | $29,348 | $29,817 |
| Establishments per 100,000 residents | 16.8 | 18.5 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Virginia's largest markets for supermarkets and grocery stores
Census published grocery store counts for 15 metro or micropolitan areas that include part of Virginia. The largest is Washington, DC-VA-MD-WV, with 1,176 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 34% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Washington, DC-VA-MD-WV | 1,176 | 56,965 | 18.3 |
| Virginia Beach, VA-NC | 274 | 14,464 | 15.3 |
| Richmond, VA | 245 | 12,510 | 17.9 |
| Roanoke, VA | 60 | 3,013 | 19.0 |
| Charlottesville, VA | 47 | 2,574 | 20.7 |
| Kingsport, TN-VA | 42 | 2,849 | 13.4 |
| Lynchburg, VA | 35 | 2,106 | 13.1 |
| Blacksburg, VA | 31 | 1,654 | 17.0 |
| Harrisonburg, VA | 30 | 1,208 | 21.6 |
| Staunton, VA | 24 | 1,185 | 18.7 |
| Danville, VA | 24 | 979 | 23.7 |
| Winchester, VA-WV | 20 | — | 13.4 |
| Bluefield, WV-VA | 14 | 728 | 14.5 |
| Martinsville, VA | 12 | 580 | 19.0 |
| Lake of the Woods, VA | 3 | — | 7.7 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at supermarkets and grocery stores in Virginia
24.2% of Virginia's supermarkets and grocery stores with employees had fewer than five people in March 2023, compared with 32.9% nationally. 33.6% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 359 | 24.2% | 32.9% |
| 5–9 employees | 139 | 9.4% | 10.3% |
| 10–19 employees | 147 | 9.9% | 11.9% |
| 20–49 employees | 156 | 10.5% | 13.9% |
| 50 or more employees | 682 | 46.0% | 31.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for supermarkets and grocery stores in Virginia
Independent grocers take calls about stock, deli and bakery orders, and departments need calls routed to them. Holiday orders bring call peaks. That holds for supermarkets and grocery stores in Virginia as much as anywhere.
A few of the calls that come in to supermarkets and grocery stores in Virginia:
- A supplier calls about a delivery.
- A customer calls about hours.
- The store calls a customer when an order is ready.
When nobody can pick up
After-hours calls are mostly hours questions.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 52-person grocery store
Supermarkets and grocery stores in Virginia average 51.9 employees, so the comparison uses a 52-person team. Priced per seat, 52 users would run $1,560.00 a month on RingCentral RingEX Core and $1,297.40 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 52 people cost $1,039.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $6,252. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $1,039.00 | $12,468.00 |
| Quo (Starter) | $19.00 per user | $988.00 | $11,856.00 |
| Nextiva (Core) | $23.00 per user | $1,196.00 | $14,352.00 |
| Ooma (Office Pro) | $24.95 per user | $1,297.40 | $15,568.80 |
| Dialpad (Standard) | $27.00 per user | $1,404.00 | $16,848.00 |
| RingCentral (RingEX Core) | $30.00 per user | $1,560.00 | $18,720.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Virginia
Virginia has 10 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 540 | 786 | Eastern | 1995 | 826 |
| 757 | 785 | Eastern | 1996 | 948 |
| 804 | 781 | Eastern | 1973 | 686 |
| 703 | 775 | Eastern | 1947 | 571 |
| 571 | 632 | Eastern | 2000 | 703 |
| 434 | 509 | Eastern | 2001 | none |
| 276 | 373 | Eastern | 2001 | none |
| 826 | 125 | Eastern | 2022 | 540 |
| 948 | 101 | Eastern | 2022 | 757 |
| 686 | 31 | Eastern | 2024 | 804 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for supermarkets and grocery stores in Virginia
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Virginia, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many supermarkets and grocery stores are in Virginia?
1,483 in 2023, according to Census County Business Patterns. They employed 76,967 people in mid-March.
Which Virginia metro area has the most supermarkets and grocery stores?
Washington, DC-VA-MD-WV, with 1,176 establishments in 2023.
What does a phone system cost a 52-person grocery store?
$1,560.00 a month on RingCentral RingEX Core or $1,297.40 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,039.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Virginia number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.