Business phone system for hardware stores
How hardware stores use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 15,694CBP 2023
- Employees
- 153,041mid-March 2023
- Avg. team
- 9.8employees per establishment
- Metro areas
- 767with published counts
Hardware stores in the United States
County Business Patterns counted 15,694 hardware stores in the U.S. in 2023 (NAICS 444130, Hardware Stores). They employed 153,041 people in mid-March and paid $5.2 billion in annual payroll. The average establishment has 9.8 employees. That is 4.6 establishments for every 100,000 residents.
California has the most (1,235), followed by Texas (1,106), New York (1,038), and Florida (833). Relative to population, North Dakota leads with 13.1 per 100,000 residents, and District of Columbia has the fewest at 1.1.
| Measure | United States |
|---|---|
| Establishments | 15,694 |
| Mid-March employees | 153,041 |
| Annual payroll | $5,229,959,000 |
| Payroll per employee | $34,174 |
| Employees per establishment | 9.8 |
Source: Census County Business Patterns 2023.
Why the phone matters for hardware stores
Independent hardware stores answer calls asking whether an item is in stock, often from contractors who need it today. Fast answers keep them coming back.
Calls hardware stores commonly handle:
- A contractor calls to ask whether a fitting is in stock.
- A customer calls about key cutting.
- A customer calls about propane refills.
- The store calls a customer when a special order arrives.
- A customer calls about hours.
Texting and after-hours calls
Stores text special-order arrival notices.
After-hours calls are mostly stock questions.
How big hardware stores are
39.0% of U.S. hardware stores with employees had fewer than five people in March 2023. 60.3% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 6,123 | 39.0% |
| 5–9 employees | 3,335 | 21.3% |
| 10–19 employees | 4,353 | 27.7% |
| 20–49 employees | 1,699 | 10.8% |
| 50 or more employees | 184 | 1.2% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Hardware stores by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 1,235 | 13,476 | 3.1 |
| Texas | 1,106 | 9,783 | 3.5 |
| New York | 1,038 | 7,136 | 5.2 |
| Florida | 833 | 9,386 | 3.6 |
| Pennsylvania | 642 | 6,265 | 4.9 |
| Michigan | 638 | 6,708 | 6.3 |
| Ohio | 611 | 5,536 | 5.1 |
| Illinois | 535 | 5,629 | 4.2 |
| North Carolina | 507 | 4,366 | 4.6 |
| Georgia | 474 | 4,370 | 4.2 |
| Minnesota | 463 | 4,447 | 8.0 |
| Wisconsin | 442 | 5,705 | 7.4 |
| Indiana | 397 | 3,920 | 5.7 |
| Tennessee | 363 | 3,265 | 5.0 |
| Washington | 349 | 4,467 | 4.4 |
| Missouri | 328 | 2,696 | 5.3 |
| Massachusetts | 302 | 3,040 | 4.2 |
| Virginia | 293 | 2,739 | 3.3 |
| Iowa | 290 | 2,535 | 8.9 |
| South Carolina | 290 | 2,687 | 5.3 |
| Kentucky | 286 | 2,172 | 6.2 |
| Alabama | 274 | 2,241 | 5.3 |
| New Jersey | 261 | 1,822 | 2.7 |
| Arizona | 251 | 3,452 | 3.3 |
| Louisiana | 250 | 2,006 | 5.4 |
| Colorado | 243 | 3,266 | 4.1 |
| Oklahoma | 239 | 1,965 | 5.8 |
| Oregon | 238 | 2,773 | 5.6 |
| Kansas | 219 | 2,138 | 7.4 |
| Maryland | 179 | 1,852 | 2.9 |
| Mississippi | 178 | 1,452 | 6.0 |
| Arkansas | 176 | 1,325 | 5.7 |
| Nebraska | 167 | 1,345 | 8.3 |
| Maine | 146 | 1,397 | 10.4 |
| Utah | 143 | 1,620 | 4.1 |
| Connecticut | 129 | 1,408 | 3.5 |
| Montana | 123 | 1,645 | 10.8 |
| Idaho | 111 | 1,310 | 5.5 |
| New Mexico | 109 | 1,130 | 5.1 |
| West Virginia | 108 | 827 | 6.1 |
| North Dakota | 104 | 1,002 | 13.1 |
| South Dakota | 104 | 1,210 | 11.2 |
| New Hampshire | 99 | 917 | 7.0 |
| Nevada | 94 | 1,012 | 2.9 |
| Wyoming | 74 | 669 | 12.6 |
| Vermont | 71 | 772 | 10.9 |
| Alaska | 51 | 650 | 6.9 |
| Delaware | 49 | 485 | 4.7 |
| Hawaii | 43 | — | 3.0 |
| Rhode Island | 31 | 350 | 2.8 |
| District of Columbia | 8 | — | 1.1 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for hardware stores
Census published hardware store counts for 767 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 739 | 4,427 |
| Los Angeles, CA | 318 | 2,475 |
| Chicago, IL-IN | 305 | 3,554 |
| Dallas, TX | 228 | 2,142 |
| Houston, TX | 207 | 2,003 |
| Miami, FL | 200 | 1,649 |
| Boston, MA-NH | 194 | 1,936 |
| Detroit, MI | 192 | 1,912 |
| Philadelphia, PA-NJ-DE-MD | 185 | 1,495 |
| Minneapolis, MN-WI | 184 | 2,271 |
| Atlanta, GA | 168 | 1,573 |
| San Francisco, CA | 157 | 2,117 |
| Phoenix, AZ | 142 | 1,861 |
| Seattle, WA | 134 | 1,562 |
| St. Louis, MO-IL | 124 | 1,287 |
| Riverside, CA | 123 | 1,211 |
| Pittsburgh, PA | 116 | 924 |
| Washington, DC-VA-MD-WV | 109 | 1,286 |
| Kansas City, MO-KS | 107 | — |
| Charlotte, NC-SC | 99 | 683 |
| Cincinnati, OH-KY-IN | 99 | 983 |
| Portland, OR-WA | 98 | 1,384 |
| Denver, CO | 92 | 1,279 |
| Tampa, FL | 90 | 1,026 |
| Baltimore, MD | 90 | 863 |
Callata vs. per-seat pricing for hardware stores in the U.S.
The average U.S. hardware store has 9.8 employees, so the comparison uses a 10-person team. Priced per seat, 10 users would run $300.00 a month on RingCentral RingEX Core and $249.50 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $199.00 a month for 10 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,212 less than RingCentral for a hardware store in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $199.00 | $2,388.00 |
| Quo (Starter) | $19.00 per user | $190.00 | $2,280.00 |
| Nextiva (Core) | $23.00 per user | $230.00 | $2,760.00 |
| Ooma (Office Pro) | $24.95 per user | $249.50 | $2,994.00 |
| Dialpad (Standard) | $27.00 per user | $270.00 | $3,240.00 |
| RingCentral (RingEX Core) | $30.00 per user | $300.00 | $3,600.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for hardware stores
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many hardware stores are in the U.S.?
15,694 in 2023, according to Census County Business Patterns (NAICS 444130).
What does a phone system cost a 10-person hardware store?
$300.00 a month on RingCentral RingEX Core or $249.50 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $199.00 a month on Callata, where $99 covers the first 5 users.
Can hardware stores keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a hardware store?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.