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Business phone system for supermarkets and grocery stores in Texas

3,739 supermarkets and grocery stores operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
3,739CBP 2023
Employees
248,045mid-March 2023
Per 100k residents
11.9U.S. 18.5
State rank
4th of 51by count

The grocery store industry in Texas

Texas had 3,739 supermarkets and grocery stores in 2023, according to Census County Business Patterns (NAICS 445110, Supermarkets and Other Grocery (except Convenience) Stores). They employed 248,045 people in mid-March and reported $7.5 billion in annual payroll. That is the 4th highest count among the 51 states and DC with published figures. Supermarkets and grocery stores make up 0.56% of the 670,878 business establishments in the state.

Per 100,000 residents (2024 estimate) Texas has 11.9 supermarkets and grocery stores, 35.4% below the national rate of 18.5. The average establishment has 66.3 employees against 44.6 nationally. Payroll per employee is $30,219, in line with the U.S. figure of $29,817.

Supermarkets and grocery stores: Texas compared with the U.S., 2023
MeasureTexasUnited States
Establishments3,73962,947
Mid-March employees248,0452,808,118
Annual payroll$7,495,722,000$83,729,007,000
Employees per establishment66.344.6
Payroll per employee$30,219$29,817
Establishments per 100,000 residents11.918.5

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Texas's largest markets for supermarkets and grocery stores

Census published grocery store counts for 57 metro or micropolitan areas that include part of Texas. The largest is Houston, TX, with 1,112 establishments. Single-state metro and micropolitan areas account for 93% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Supermarkets and grocery stores by metro or micropolitan area, Texas, 2023
AreaEstablishmentsEmployeesPer 100k residents
Houston, TX1,11264,28314.3
Dallas, TX1,00953,80712.1
Austin, TX26626,73510.4
San Antonio, TX209—7.6
El Paso, TX98—11.1
McAllen, TX876,9449.5
Beaumont, TX613,52815.3
Longview, TX431,80514.6
Waco, TX41—13.3
Lubbock, TX393,79010.6
Brownsville, TX38—8.8
Corpus Christi, TX34—7.6
College Station, TX313,21410.8
Amarillo, TX31—11.3
Tyler, TX302,09512.0
Killeen, TX293,4315.7
Texarkana, TX-AR241,06116.5
Laredo, TX232,6718.4
Odessa, TX201,71811.8
Abilene, TX181,4669.8
Wichita Falls, TX14—9.3
Lufkin, TX1369114.8
Midland, TX121,5536.4
Sherman, TX115817.3
Mount Pleasant, TX1155519.3

Top 25 of 57 areas by establishments. Source: Census CBP 2023.

Team sizes at supermarkets and grocery stores in Texas

26.7% of Texas's supermarkets and grocery stores with employees had fewer than five people in March 2023, compared with 32.9% nationally. 36.9% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Supermarkets and grocery stores in Texas by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees99926.7%32.9%
5–9 employees38010.2%10.3%
10–19 employees41211.0%11.9%
20–49 employees59615.9%13.9%
50 or more employees1,35236.2%31.0%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for supermarkets and grocery stores in Texas

Independent grocers take calls about stock, deli and bakery orders, and departments need calls routed to them. Holiday orders bring call peaks. That holds for supermarkets and grocery stores in Texas as much as anywhere.

A few of the calls that come in to supermarkets and grocery stores in Texas:

Calls after closing time

After-hours calls are mostly hours questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for supermarkets and grocery stores in Texas

Supermarkets and grocery stores in Texas average 66.3 employees, so the comparison uses a 66-person team. On a per-user plan that headcount sets the bill: $1,646.70 a month on Ooma Office Pro or $1,980.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 66 people cost $1,319.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $7,932. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 66-person grocery store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$1,319.00$15,828.00
Quo (Starter)$19.00 per user$1,254.00$15,048.00
Nextiva (Core)$23.00 per user$1,518.00$18,216.00
Ooma (Office Pro)$24.95 per user$1,646.70$19,760.40
Dialpad (Standard)$27.00 per user$1,782.00$21,384.00
RingCentral (RingEX Core)$30.00 per user$1,980.00$23,760.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Texas

Texas has 29 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Texas by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
281786Central1996346, 621, 713, 832
469786Central1999214, 945, 972
832786Central1999281, 346, 713
512785Central1947737
713785Central1947281, 346, 621, 832
972785Central1996214, 469, 945
210784Central1992726
214784Central1947469, 945, 972
817780Central1953682
903771Central1990430
346752Central2014281, 621, 713, 832
956735Central1997none
806734Central1957none
254671Central1997none
361537Central1999none
940506Central1997none
830496Central1997none
409433Central1982none
936422Central2000none
682421Central2000817

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for supermarkets and grocery stores in Texas

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Texas, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many supermarkets and grocery stores are in Texas?

3,739 in 2023, according to Census County Business Patterns. They employed 248,045 people in mid-March.

Which Texas metro area has the most supermarkets and grocery stores?

Houston, TX, with 1,112 establishments in 2023.

What does a phone system cost a 66-person grocery store?

$1,980.00 a month on RingCentral RingEX Core or $1,646.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,319.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Texas number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.