CallataGuides

Business phone system for florists

How florists use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
11,834CBP 2023
Employees
55,143mid-March 2023
Avg. team
4.7employees per establishment
Metro areas
570with published counts

Florists in the United States

County Business Patterns counted 11,834 florists in the U.S. in 2023 (NAICS 453110, Florists). They employed 55,143 people in mid-March and paid $1.4 billion in annual payroll. The average establishment has 4.7 employees. That is 3.5 establishments for every 100,000 residents.

California has the most (1,203), followed by New York (962), Texas (818), and Florida (657). Relative to population, North Dakota leads with 6.9 per 100,000 residents, and Arizona has the fewest at 1.8.

Florists in the U.S., 2023
MeasureUnited States
Establishments11,834
Mid-March employees55,143
Annual payroll$1,386,900,000
Payroll per employee$25,151
Employees per establishment4.7

Source: Census County Business Patterns 2023.

Why the phone matters for florists

Florists take a large share of orders by phone, especially for funerals, holidays and same-day deliveries. Order details matter, so clear call notes prevent mistakes.

Calls florists commonly handle:

Texting and after-hours calls

Florists text order confirmations and delivery notices.

Holiday and funeral orders arrive after hours and need to be captured.

How big florists are

64.8% of U.S. florists with employees had fewer than five people in March 2023. 88.8% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. florists by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees7,66664.8%
5–9 employees2,83724.0%
10–19 employees1,0619.0%
20–49 employees2442.1%
50 or more employees260.2%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Florists by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Florists by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California1,2034,9583.1
New York9623,7704.8
Texas8183,8082.6
Florida6573,1072.8
Pennsylvania5352,7414.1
Illinois4872,1123.8
Ohio4352,4843.7
New Jersey4071,6354.3
Michigan3652,2383.6
North Carolina3571,6203.2
Georgia3431,2963.1
Virginia2911,4853.3
Massachusetts2861,2904.0
Indiana2661,4433.8
Tennessee2481,0923.4
Missouri2471,1484.0
Minnesota2391,1794.1
Wisconsin2391,3784.0
Washington1959272.5
Colorado1821,0153.1
Alabama1808593.5
Kentucky1738203.8
South Carolina1697343.1
Oklahoma1516353.7
Iowa1496564.6
Maryland1499552.4
Oregon1486653.5
Louisiana1477333.2
Mississippi1435914.9
Connecticut1396963.8
Arizona1377351.8
Arkansas1375994.4
Kansas1345414.5
Nebraska1094855.4
Utah1036642.9
West Virginia883805.0
Idaho843894.2
Maine772635.5
New Mexico742563.5
New Hampshire724245.1
Montana713066.2
Nevada643242.0
Rhode Island592165.3
South Dakota562436.1
North Dakota552526.9
Hawaii482923.3
Wyoming391446.6
Delaware372213.5
Vermont341155.2
Alaska23963.1
District of Columbia23—3.3

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for florists

Census published florist counts for 570 metro and micropolitan areas. The 25 largest:

Top metro areas for florists by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ9813,702
Los Angeles, CA4471,854
Chicago, IL-IN3141,448
Philadelphia, PA-NJ-DE-MD2481,344
Boston, MA-NH2191,081
Miami, FL195800
Dallas, TX185984
San Francisco, CA176732
Washington, DC-VA-MD-WV159959
Atlanta, GA159609
Detroit, MI142895
Houston, TX137650
Minneapolis, MN-WI132662
San Diego, CA122527
Pittsburgh, PA114575
Riverside, CA100398
Seattle, WA92458
Tampa, FL90431
St. Louis, MO-IL90495
Phoenix, AZ89533
Denver, CO77428
Cleveland, OH77395
Nashville, TN76341
Providence, RI-MA76302
Portland, OR-WA74303

Phone system pricing for a 5-person florist

The average U.S. florist has 4.7 employees, so the comparison uses a 5-person team. On a per-user plan that headcount sets the bill: $124.75 a month on Ooma Office Pro or $150.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 5-person florist
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$95.00$1,140.00
Nextiva (Core)$23.00 per user$115.00$1,380.00
Ooma (Office Pro)$24.95 per user$124.75$1,497.00
Dialpad (Standard)$27.00 per user$135.00$1,620.00
RingCentral (RingEX Core)$30.00 per user$150.00$1,800.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for florists

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many florists are in the U.S.?

11,834 in 2023, according to Census County Business Patterns (NAICS 453110).

What does a phone system cost a 5-person florist?

$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.

Can florists keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a florist?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.