Business phone system for florists
How florists use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 11,834CBP 2023
- Employees
- 55,143mid-March 2023
- Avg. team
- 4.7employees per establishment
- Metro areas
- 570with published counts
Florists in the United States
County Business Patterns counted 11,834 florists in the U.S. in 2023 (NAICS 453110, Florists). They employed 55,143 people in mid-March and paid $1.4 billion in annual payroll. The average establishment has 4.7 employees. That is 3.5 establishments for every 100,000 residents.
California has the most (1,203), followed by New York (962), Texas (818), and Florida (657). Relative to population, North Dakota leads with 6.9 per 100,000 residents, and Arizona has the fewest at 1.8.
| Measure | United States |
|---|---|
| Establishments | 11,834 |
| Mid-March employees | 55,143 |
| Annual payroll | $1,386,900,000 |
| Payroll per employee | $25,151 |
| Employees per establishment | 4.7 |
Source: Census County Business Patterns 2023.
Why the phone matters for florists
Florists take a large share of orders by phone, especially for funerals, holidays and same-day deliveries. Order details matter, so clear call notes prevent mistakes.
Calls florists commonly handle:
- A customer calls to order sympathy flowers for a service tomorrow.
- A funeral home calls about an arrangement.
- A customer calls on a holiday morning about delivery.
- The florist calls a recipient to schedule delivery.
- A bride calls about wedding flowers.
Texting and after-hours calls
Florists text order confirmations and delivery notices.
Holiday and funeral orders arrive after hours and need to be captured.
How big florists are
64.8% of U.S. florists with employees had fewer than five people in March 2023. 88.8% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 7,666 | 64.8% |
| 5–9 employees | 2,837 | 24.0% |
| 10–19 employees | 1,061 | 9.0% |
| 20–49 employees | 244 | 2.1% |
| 50 or more employees | 26 | 0.2% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Florists by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 1,203 | 4,958 | 3.1 |
| New York | 962 | 3,770 | 4.8 |
| Texas | 818 | 3,808 | 2.6 |
| Florida | 657 | 3,107 | 2.8 |
| Pennsylvania | 535 | 2,741 | 4.1 |
| Illinois | 487 | 2,112 | 3.8 |
| Ohio | 435 | 2,484 | 3.7 |
| New Jersey | 407 | 1,635 | 4.3 |
| Michigan | 365 | 2,238 | 3.6 |
| North Carolina | 357 | 1,620 | 3.2 |
| Georgia | 343 | 1,296 | 3.1 |
| Virginia | 291 | 1,485 | 3.3 |
| Massachusetts | 286 | 1,290 | 4.0 |
| Indiana | 266 | 1,443 | 3.8 |
| Tennessee | 248 | 1,092 | 3.4 |
| Missouri | 247 | 1,148 | 4.0 |
| Minnesota | 239 | 1,179 | 4.1 |
| Wisconsin | 239 | 1,378 | 4.0 |
| Washington | 195 | 927 | 2.5 |
| Colorado | 182 | 1,015 | 3.1 |
| Alabama | 180 | 859 | 3.5 |
| Kentucky | 173 | 820 | 3.8 |
| South Carolina | 169 | 734 | 3.1 |
| Oklahoma | 151 | 635 | 3.7 |
| Iowa | 149 | 656 | 4.6 |
| Maryland | 149 | 955 | 2.4 |
| Oregon | 148 | 665 | 3.5 |
| Louisiana | 147 | 733 | 3.2 |
| Mississippi | 143 | 591 | 4.9 |
| Connecticut | 139 | 696 | 3.8 |
| Arizona | 137 | 735 | 1.8 |
| Arkansas | 137 | 599 | 4.4 |
| Kansas | 134 | 541 | 4.5 |
| Nebraska | 109 | 485 | 5.4 |
| Utah | 103 | 664 | 2.9 |
| West Virginia | 88 | 380 | 5.0 |
| Idaho | 84 | 389 | 4.2 |
| Maine | 77 | 263 | 5.5 |
| New Mexico | 74 | 256 | 3.5 |
| New Hampshire | 72 | 424 | 5.1 |
| Montana | 71 | 306 | 6.2 |
| Nevada | 64 | 324 | 2.0 |
| Rhode Island | 59 | 216 | 5.3 |
| South Dakota | 56 | 243 | 6.1 |
| North Dakota | 55 | 252 | 6.9 |
| Hawaii | 48 | 292 | 3.3 |
| Wyoming | 39 | 144 | 6.6 |
| Delaware | 37 | 221 | 3.5 |
| Vermont | 34 | 115 | 5.2 |
| Alaska | 23 | 96 | 3.1 |
| District of Columbia | 23 | — | 3.3 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for florists
Census published florist counts for 570 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 981 | 3,702 |
| Los Angeles, CA | 447 | 1,854 |
| Chicago, IL-IN | 314 | 1,448 |
| Philadelphia, PA-NJ-DE-MD | 248 | 1,344 |
| Boston, MA-NH | 219 | 1,081 |
| Miami, FL | 195 | 800 |
| Dallas, TX | 185 | 984 |
| San Francisco, CA | 176 | 732 |
| Washington, DC-VA-MD-WV | 159 | 959 |
| Atlanta, GA | 159 | 609 |
| Detroit, MI | 142 | 895 |
| Houston, TX | 137 | 650 |
| Minneapolis, MN-WI | 132 | 662 |
| San Diego, CA | 122 | 527 |
| Pittsburgh, PA | 114 | 575 |
| Riverside, CA | 100 | 398 |
| Seattle, WA | 92 | 458 |
| Tampa, FL | 90 | 431 |
| St. Louis, MO-IL | 90 | 495 |
| Phoenix, AZ | 89 | 533 |
| Denver, CO | 77 | 428 |
| Cleveland, OH | 77 | 395 |
| Nashville, TN | 76 | 341 |
| Providence, RI-MA | 76 | 302 |
| Portland, OR-WA | 74 | 303 |
Phone system pricing for a 5-person florist
The average U.S. florist has 4.7 employees, so the comparison uses a 5-person team. On a per-user plan that headcount sets the bill: $124.75 a month on Ooma Office Pro or $150.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for florists
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many florists are in the U.S.?
11,834 in 2023, according to Census County Business Patterns (NAICS 453110).
What does a phone system cost a 5-person florist?
$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.
Can florists keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a florist?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.