CallataGuidesBusiness phone system for supermarkets and grocery stores in Durham, NC
Supermarkets and grocery stores in the Durham-Chapel Hill, NC metro area: 97 establishments in 2023, the local area codes, and what phone service costs a 54-person team.
- Establishments
- 97CBP 2023
- Employees
- 5,263mid-March 2023
- Per 100k residents
- 15.6U.S. 18.5
- Rank
- 94th of 892areas by count
The grocery store market in Durham, NC
County Business Patterns counts 97 supermarkets and grocery stores (NAICS 445110, Supermarkets and Other Grocery (except Convenience) Stores) in the Durham-Chapel Hill, NC metro area for 2023. Together they reported 5,263 mid-March employees and $147.5 million of payroll for the year. That ranks 94th of the 892 metro and micropolitan areas where Census published a count for this industry.
With 621,000 residents in the Census 2024 estimate, that is 15.6 supermarkets and grocery stores per 100,000 people, 15.5% below the national rate of 18.5. Establishments average 54.3 employees, 21.6% above the U.S. average of 44.6. Payroll per employee comes to $28,026, 6.0% below the national $29,817.
| Measure | Durham, NC | North Carolina | United States |
|---|---|---|---|
| Establishments | 97 | 2,007 | 62,947 |
| Mid-March employees | 5,263 | 120,808 | 2,808,118 |
| Annual payroll | $147,500,000 | $3,058,091,000 | $83,729,007,000 |
| Employees per establishment | 54.3 | 60.2 | 44.6 |
| Payroll per employee | $28,026 | $25,314 | $29,817 |
| Establishments per 100,000 residents | 15.6 | 18.2 | 18.5 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Establishment size: supermarkets and grocery stores in Durham, NC
Of the supermarkets and grocery stores in Durham, NC that had employees in March 2023, 24.2% had fewer than five (the U.S. share is 32.9%). 30.5% had fewer than ten. Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 23 | 24.2% | 32.9% |
| 5–9 employees | 6 | 6.3% | 10.3% |
| 10–19 employees | 7 | 7.4% | 11.9% |
| 20–49 employees | 10 | 10.5% | 13.9% |
| 50 or more employees | 49 | 51.6% | 31.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for supermarkets and grocery stores in Durham, NC
Independent grocers take calls about stock, deli and bakery orders, and departments need calls routed to them. Holiday orders bring call peaks. That holds for supermarkets and grocery stores in Durham, NC as much as anywhere.
A few of the calls that come in to supermarkets and grocery stores in Durham, NC:
- A customer calls about a product in stock.
- A supplier calls about a delivery.
- A customer calls about hours.
Calls after closing time
After-hours calls are mostly hours questions.
With business-hours routing, calls after closing can go to transcribed voicemail or an optional AI receptionist instead of ringing an empty room.
What a phone system costs a grocery store in Durham, NC
The average grocery store in Durham, NC has 54.3 employees, so a 54-person team is a reasonable benchmark. Priced per seat, 54 users would run $1,620.00 a month on RingCentral RingEX Core and $1,347.30 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 54 people cost $1,079.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $6,492. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $1,079.00 | $12,948.00 |
| Quo (Starter) | $19.00 per user | $1,026.00 | $12,312.00 |
| Nextiva (Core) | $23.00 per user | $1,242.00 | $14,904.00 |
| Ooma (Office Pro) | $24.95 per user | $1,347.30 | $16,167.60 |
| Dialpad (Standard) | $27.00 per user | $1,458.00 | $17,496.00 |
| RingCentral (RingEX Core) | $30.00 per user | $1,620.00 | $19,440.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for supermarkets and grocery stores in Durham, NC
NANPA records place the exchanges of the area's named cities and towns in 4 area codes. 919 has the most, with 226 of 313 exchanges (72%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 919 | 226 | Eastern | 1954 | 984 |
| 984 | 73 | Eastern | 2012 | 919 |
| 336 | 13 | Eastern | 1997 | 743 |
| 743 | 1 | Eastern | 2016 | 336 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
Setting up Callata for a grocery store in Durham, NC
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Durham, NC, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many supermarkets and grocery stores are there in Durham, NC?
Census County Business Patterns counted 97 supermarkets and grocery stores in the Durham-Chapel Hill, NC metro area in 2023. They employed 5,263 people in mid-March.
What does a business phone system cost for a 54-person grocery store?
At month-to-month list prices checked September 28, 2026, 54 users cost $1,620.00 a month on RingCentral RingEX Core and $1,347.30 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $1,079.00.
What area code should a grocery store in Durham, NC use?
Area code 919 has the most assigned exchanges among the area's named places, followed by 984 and 336. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a grocery store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.