CallataGuidesBusiness phone system for supermarkets and grocery stores in Rice Lake, WI
Supermarkets and grocery stores in the Rice Lake, WI micropolitan area: 14 establishments in 2023, the local area codes, and what phone service costs a 32-person team.
- Establishments
- 14CBP 2023
- Employees
- 448mid-March 2023
- Per 100k residents
- 29.9U.S. 18.5
- Rank
- 445th of 892areas by count
The grocery store market in Rice Lake, WI
There were 14 supermarkets and grocery stores in the Rice Lake, WI micropolitan area in 2023, according to Census County Business Patterns (NAICS 445110, Supermarkets and Other Grocery (except Convenience) Stores). They employed 448 people in mid-March and paid $9,203,000 in annual payroll. By establishment count the area is 445th out of 892 areas with published figures for supermarkets and grocery stores.
Measured against its 46,810 residents (2024 estimate), the area has 29.9 supermarkets and grocery stores per 100,000 people; the U.S. rate is 18.5, so Rice Lake, WI is 61.6% above the national figure. The average establishment here has 32.0 employees, compared with 44.6 nationally. Payroll per employee comes to $20,542, 31.1% below the national $29,817.
| Measure | Rice Lake, WI | Wisconsin | United States |
|---|---|---|---|
| Establishments | 14 | 976 | 62,947 |
| Mid-March employees | 448 | 49,922 | 2,808,118 |
| Annual payroll | $9,203,000 | $1,241,718,000 | $83,729,007,000 |
| Employees per establishment | 32.0 | 51.1 | 44.6 |
| Payroll per employee | $20,542 | $24,873 | $29,817 |
| Establishments per 100,000 residents | 29.9 | 16.4 | 18.5 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at supermarkets and grocery stores in Rice Lake, WI
Of the supermarkets and grocery stores in Rice Lake, WI that had employees in March 2023, 57.1% had fewer than five (the U.S. share is 32.9%). Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 4 | 57.1% | 32.9% |
| 5–9 employees | not published | — | 10.3% |
| 10–19 employees | 3 | 42.9% | 11.9% |
| 20–49 employees | not published | — | 13.9% |
| 50 or more employees | 0 | 0.0% | 31.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for supermarkets and grocery stores in Rice Lake, WI
Independent grocers take calls about stock, deli and bakery orders, and departments need calls routed to them. Holiday orders bring call peaks.
Typical inbound and outbound calls for supermarkets and grocery stores in Rice Lake, WI:
- A supplier calls about a delivery.
- A customer calls to order a holiday platter from the deli.
- A customer calls about hours.
Texting customers
Grocers text order-ready notices.
Team texting on Callata runs from your business number, so replies come from the practice or shop rather than someone's personal phone. It turns on after the one-time $49 carrier registration (10DLC) is approved.
Phone system pricing for a 32-person grocery store
The average grocery store in Rice Lake, WI has 32.0 employees, so a 32-person team is a reasonable benchmark. On a per-user plan that headcount sets the bill: $798.40 a month on Ooma Office Pro or $960.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $639.00 a month for 32 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $3,852 less than RingCentral for a grocery store in Rice Lake, WI of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $639.00 | $7,668.00 |
| Quo (Starter) | $19.00 per user | $608.00 | $7,296.00 |
| Nextiva (Core) | $23.00 per user | $736.00 | $8,832.00 |
| Ooma (Office Pro) | $24.95 per user | $798.40 | $9,580.80 |
| Dialpad (Standard) | $27.00 per user | $864.00 | $10,368.00 |
| RingCentral (RingEX Core) | $30.00 per user | $960.00 | $11,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for supermarkets and grocery stores in Rice Lake, WI
NANPA records place the exchanges of the area's named cities and towns in 2 area codes. 715 has the most, with 32 of 38 exchanges (84%). A local number lets customers in Rice Lake, WI call without dialing out of area. Callata includes up to 3 local numbers, and which numbers are open in an area code depends on carrier inventory when you choose.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 715 | 32 | Central | 1947 | 534 |
| 534 | 6 | Central | 2010 | 715 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What supermarkets and grocery stores in Rice Lake, WI get with Callata
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Rice Lake, WI is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many supermarkets and grocery stores are there in Rice Lake, WI?
Census County Business Patterns counted 14 supermarkets and grocery stores in the Rice Lake, WI micropolitan area in 2023. They employed 448 people in mid-March.
What does a business phone system cost for a 32-person grocery store?
At month-to-month list prices checked September 28, 2026, 32 users cost $960.00 a month on RingCentral RingEX Core and $798.40 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $639.00.
What area code should a grocery store in Rice Lake, WI use?
Area code 715 has the most assigned exchanges among the area's named places, followed by 534. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a grocery store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.