CallataGuides

Business phone system for book stores

How book stores use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
5,629CBP 2023
Metro areas
367with published counts

Book stores in the United States

County Business Patterns counted 5,629 book stores in the U.S. in 2023 (NAICS 451211, Book Stores). That is 1.7 establishments for every 100,000 residents.

California has the most (576), followed by New York (403), Texas (352), and Florida (317). Relative to population, Vermont leads with 4.6 per 100,000 residents, and South Dakota has the fewest at 0.9.

Book stores in the U.S., 2023
MeasureUnited States
Establishments5,629
Mid-March employees48,997 (high noise)
Annual payroll$1,132,707,000 (moderate noise)

Source: Census County Business Patterns 2023.

Why the phone matters for book stores

Independent bookstores take calls about special orders, events and stock. Personal service is part of what they offer.

Calls book stores commonly handle:

Texting and after-hours calls

Bookstores text special-order notices.

After-hours calls are mostly hours and order questions.

How big book stores are

49.8% of U.S. book stores with employees had fewer than five people in March 2023. 71.5% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. book stores by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees2,80549.8%
5–9 employees1,22021.7%
10–19 employees80114.2%
20–49 employees72512.9%
50 or more employees761.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Book stores by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Book stores by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California5765,7281.5
New York4033,2162.0
Texas3523,0851.1
Florida317—1.4
Pennsylvania234—1.8
North Carolina2161,7882.0
Massachusetts1871,6822.6
Illinois1761,4261.4
Michigan176—1.7
Virginia176—2.0
Ohio160—1.3
Georgia159—1.4
Washington1491,3971.9
New Jersey141—1.5
Tennessee137—1.9
Indiana126—1.8
Colorado1129591.9
Maryland105—1.7
Arizona102—1.3
Oregon959222.2
Alabama93—1.8
Wisconsin936791.6
Minnesota877741.5
South Carolina87—1.6
Missouri84—1.3
Kentucky83—1.8
Connecticut75—2.0
Utah75—2.1
Arkansas70—2.3
Louisiana65—1.4
Iowa64—2.0
Oklahoma59—1.4
West Virginia51—2.9
Maine482723.4
Mississippi464671.6
New Mexico462572.2
Nebraska443032.2
Kansas425101.4
New Hampshire393462.8
Nevada33—1.0
Montana312522.7
Vermont301994.6
District of Columbia274123.8
Wyoming271064.6
Alaska261473.5
Idaho24—1.2
Rhode Island24—2.2
Delaware191821.8
Hawaii17—1.2
North Dakota131241.6
South Dakota8790.9

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for book stores

Census published bookstore counts for 367 metro and micropolitan areas. The 25 largest:

Top metro areas for book stores by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ3502,618
Los Angeles, CA184—
Chicago, IL-IN1371,117
Washington, DC-VA-MD-WV122—
Boston, MA-NH1201,344
Philadelphia, PA-NJ-DE-MD1041,049
San Francisco, CA100827
Dallas, TX92—
Atlanta, GA89784
Miami, FL88—
Houston, TX73—
Seattle, WA73635
Minneapolis, MN-WI52551
Phoenix, AZ51—
Portland, OR-WA50555
Detroit, MI48—
Baltimore, MD48—
Pittsburgh, PA47440
San Diego, CA46584
Denver, CO44457
Charlotte, NC-SC43305
Tampa, FL42—
St. Louis, MO-IL41—
Riverside, CA40—
San Jose, CA40—

Callata vs. per-seat pricing for book stores in the U.S.

The average U.S. bookstore has a few employees, so the comparison uses a 2-person team. Priced per seat, 2 users would run $60.00 a month on RingCentral RingEX Core and $49.90 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.

At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.

Monthly list price for a 2-person bookstore
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$38.00$456.00
Nextiva (Core)$23.00 per user$46.00$552.00
Ooma (Office Pro)$24.95 per user$49.90$598.80
Dialpad (Standard)$27.00 per user$54.00$648.00
RingCentral (RingEX Core)$30.00 per user$60.00$720.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for book stores

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many book stores are in the U.S.?

5,629 in 2023, according to Census County Business Patterns (NAICS 451211).

What does a phone system cost a 2-person bookstore?

$60.00 a month on RingCentral RingEX Core or $49.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.

Can book stores keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a bookstore?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.