CallataGuidesBusiness phone system for supermarkets and grocery stores in Austin, TX
Supermarkets and grocery stores in the Austin-Round Rock-San Marcos, TX metro area: 266 establishments in 2023, the local area codes, and what phone service costs a 101-person team.
- Establishments
- 266CBP 2023
- Employees
- 26,735mid-March 2023
- Per 100k residents
- 10.4U.S. 18.5
- Rank
- 41st of 892areas by count
The grocery store market in Austin, TX
The Census Bureau's 2023 County Business Patterns lists 266 establishments classified as Supermarkets and Other Grocery (except Convenience) Stores (NAICS 445110) in the Austin-Round Rock-San Marcos, TX metro area. Together they reported 26,735 mid-March employees and $886.7 million of payroll for the year. That ranks 41st of the 892 metro and micropolitan areas where Census published a count for this industry.
With 2.6 million residents in the Census 2024 estimate, that is 10.4 supermarkets and grocery stores per 100,000 people, 43.7% below the national rate of 18.5. Establishments average 100.5 employees, 125.3% above the U.S. average of 44.6. Payroll per employee comes to $33,165, 11.2% above the national $29,817.
| Measure | Austin, TX | Texas | United States |
|---|---|---|---|
| Establishments | 266 | 3,739 | 62,947 |
| Mid-March employees | 26,735 (moderate noise) | 248,045 | 2,808,118 |
| Annual payroll | $886,677,000 (moderate noise) | $7,495,722,000 | $83,729,007,000 |
| Employees per establishment | 100.5 | 66.3 | 44.6 |
| Payroll per employee | $33,165 | $30,219 | $29,817 |
| Establishments per 100,000 residents | 10.4 | 11.9 | 18.5 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Establishment size: supermarkets and grocery stores in Austin, TX
Of the supermarkets and grocery stores in Austin, TX that had employees in March 2023, 28.6% had fewer than five (the U.S. share is 32.9%). 41.4% had fewer than ten. Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 76 | 28.6% | 32.9% |
| 5–9 employees | 34 | 12.8% | 10.3% |
| 10–19 employees | 26 | 9.8% | 11.9% |
| 20–49 employees | 35 | 13.2% | 13.9% |
| 50 or more employees | 95 | 35.7% | 31.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What supermarkets and grocery stores in Austin, TX use the phone for
Independent grocers take calls about stock, deli and bakery orders, and departments need calls routed to them. Holiday orders bring call peaks.
Typical inbound and outbound calls for supermarkets and grocery stores in Austin, TX:
- A customer calls about a product in stock.
- A supplier calls about a delivery.
- A customer calls about hours.
After-hours calls
After-hours calls are mostly hours questions.
With business-hours routing, calls after closing can go to transcribed voicemail or an optional AI receptionist instead of ringing an empty room.
Callata vs. per-seat pricing for supermarkets and grocery stores in Austin, TX
The average grocery store in Austin, TX has 100.5 employees, so a 101-person team is a reasonable benchmark. Priced per seat, 101 users would run $3,030.00 a month on RingCentral RingEX Core and $2,519.95 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 101 people cost $2,019.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $12,132. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $2,019.00 | $24,228.00 |
| Quo (Starter) | $19.00 per user | $1,919.00 | $23,028.00 |
| Nextiva (Core) | $23.00 per user | $2,323.00 | $27,876.00 |
| Ooma (Office Pro) | $24.95 per user | $2,519.95 | $30,239.40 |
| Dialpad (Standard) | $27.00 per user | $2,727.00 | $32,724.00 |
| RingCentral (RingEX Core) | $30.00 per user | $3,030.00 | $36,360.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for supermarkets and grocery stores in Austin, TX
NANPA records place the exchanges of the area's named cities and towns in 4 area codes. 512 has the most, with 731 of 1,031 exchanges (71%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 512 | 731 | Central | 1947 | 737 |
| 737 | 289 | Central | 2013 | 512 |
| 254 | 6 | Central | 1997 | none |
| 830 | 5 | Central | 1997 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
Setting up Callata for a grocery store in Austin, TX
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Austin, TX, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many supermarkets and grocery stores are there in Austin, TX?
Census County Business Patterns counted 266 supermarkets and grocery stores in the Austin-Round Rock-San Marcos, TX metro area in 2023. They employed 26,735 people in mid-March.
What does a business phone system cost for a 101-person grocery store?
At month-to-month list prices checked September 28, 2026, 101 users cost $3,030.00 a month on RingCentral RingEX Core and $2,519.95 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $2,019.00.
What area code should a grocery store in Austin, TX use?
Area code 512 has the most assigned exchanges among the area's named places, followed by 737 and 254. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a grocery store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.