Business phone system for musical instrument and supplies stores
How musical instrument and supplies stores use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 3,230CBP 2023
- Employees
- 28,219mid-March 2023
- Avg. team
- 8.7employees per establishment
- Metro areas
- 225with published counts
Musical instrument and supplies stores in the United States
County Business Patterns counted 3,230 musical instrument and supplies stores in the U.S. in 2023 (NAICS 451140, Musical Instrument and Supplies Stores). They employed 28,219 people in mid-March and paid $879.4 million in annual payroll. The average establishment has 8.7 employees. That is 0.9 establishments for every 100,000 residents.
California has the most (350), followed by Texas (262), New York (188), and Florida (175). Relative to population, Montana leads with 1.7 per 100,000 residents, and District of Columbia has the fewest at 0.4.
| Measure | United States |
|---|---|
| Establishments | 3,230 |
| Mid-March employees | 28,219 (moderate noise) |
| Annual payroll | $879,412,000 |
| Payroll per employee | $31,164 |
| Employees per establishment | 8.7 |
Source: Census County Business Patterns 2023.
Why the phone matters for musical instrument and supplies stores
Music stores handle sales, rentals, repairs and lessons, so calls cover a wide range of topics. School rental seasons bring call peaks.
Calls musical instrument and supplies stores commonly handle:
- A parent calls about renting a band instrument.
- A customer calls about a guitar repair.
- A student calls about lessons.
- The store calls a customer when a repair is ready.
- A school calls about rentals.
Texting and after-hours calls
Stores text repair and lesson reminders.
After-hours calls are mostly lesson and rental questions.
How big musical instrument and supplies stores are
48.3% of U.S. musical instrument and supplies stores with employees had fewer than five people in March 2023. 69.1% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 1,561 | 48.3% |
| 5–9 employees | 672 | 20.8% |
| 10–19 employees | 551 | 17.1% |
| 20–49 employees | 414 | 12.8% |
| 50 or more employees | 32 | 1.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Musical instrument and supplies stores by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 350 | 3,155 | 0.9 |
| Texas | 262 | 2,692 | 0.8 |
| New York | 188 | 1,497 | 0.9 |
| Florida | 175 | 1,451 | 0.7 |
| Illinois | 123 | 1,172 | 1.0 |
| Pennsylvania | 122 | 994 | 0.9 |
| Ohio | 113 | 938 | 1.0 |
| Georgia | 105 | 800 | 0.9 |
| New Jersey | 104 | 899 | 1.1 |
| North Carolina | 103 | 827 | 0.9 |
| Virginia | 95 | 849 | 1.1 |
| Washington | 92 | 819 | 1.2 |
| Michigan | 87 | 878 | 0.9 |
| Tennessee | 77 | 744 | 1.1 |
| Missouri | 74 | 793 | 1.2 |
| Colorado | 73 | 536 | 1.2 |
| Maryland | 70 | 900 | 1.1 |
| Massachusetts | 67 | 611 | 0.9 |
| Oregon | 64 | 408 | 1.5 |
| Minnesota | 60 | 534 | 1.0 |
| Wisconsin | 60 | 631 | 1.0 |
| Arizona | 56 | 511 | 0.7 |
| Indiana | 53 | 490 | 0.8 |
| South Carolina | 51 | — | 0.9 |
| Alabama | 50 | 357 | 1.0 |
| Utah | 43 | 408 | 1.2 |
| Kentucky | 42 | 287 | 0.9 |
| Kansas | 41 | 302 | 1.4 |
| Louisiana | 40 | 258 | 0.9 |
| Connecticut | 37 | — | 1.0 |
| Oklahoma | 35 | 330 | 0.9 |
| Iowa | 33 | 403 | 1.0 |
| Idaho | 24 | 188 | 1.2 |
| Hawaii | 23 | — | 1.6 |
| Nebraska | 22 | 186 | 1.1 |
| Nevada | 22 | 213 | 0.7 |
| New Hampshire | 22 | 155 | 1.6 |
| Montana | 19 | 99 | 1.7 |
| New Mexico | 19 | 121 | 0.9 |
| Arkansas | 17 | 114 | 0.6 |
| Mississippi | 15 | — | 0.5 |
| West Virginia | 15 | 98 | 0.8 |
| Rhode Island | 14 | 65 | 1.3 |
| Delaware | 12 | — | 1.1 |
| Maine | 12 | 73 | 0.9 |
| North Dakota | 12 | 111 | 1.5 |
| Alaska | 10 | 79 | 1.4 |
| South Dakota | 10 | 100 | 1.1 |
| Vermont | 7 | — | 1.1 |
| Wyoming | 7 | 19 | 1.2 |
| District of Columbia | 3 | 9 | 0.4 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for musical instrument and supplies stores
Census published musical instrument store counts for 225 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 186 | 1,496 |
| Los Angeles, CA | 127 | 1,175 |
| Chicago, IL-IN | 92 | 877 |
| Dallas, TX | 82 | 944 |
| Washington, DC-VA-MD-WV | 72 | 917 |
| Atlanta, GA | 67 | 546 |
| Houston, TX | 63 | 632 |
| Philadelphia, PA-NJ-DE-MD | 61 | 625 |
| San Francisco, CA | 58 | 453 |
| Seattle, WA | 50 | 485 |
| Boston, MA-NH | 45 | 375 |
| Miami, FL | 43 | 364 |
| Portland, OR-WA | 42 | 353 |
| Detroit, MI | 41 | 317 |
| Minneapolis, MN-WI | 40 | 435 |
| Nashville, TN | 39 | 412 |
| Denver, CO | 37 | 312 |
| Phoenix, AZ | 36 | 355 |
| St. Louis, MO-IL | 34 | 358 |
| Baltimore, MD | 33 | — |
| San Diego, CA | 30 | 337 |
| Kansas City, MO-KS | 30 | 253 |
| Orlando, FL | 29 | — |
| Cleveland, OH | 27 | 171 |
| Pittsburgh, PA | 26 | 221 |
What a phone system costs a musical instrument store in the U.S.
The average U.S. musical instrument store has 8.7 employees, so the comparison uses a 9-person team. Priced per seat, 9 users would run $270.00 a month on RingCentral RingEX Core and $224.55 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 9 people cost $179.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,092. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $179.00 | $2,148.00 |
| Quo (Starter) | $19.00 per user | $171.00 | $2,052.00 |
| Nextiva (Core) | $23.00 per user | $207.00 | $2,484.00 |
| Ooma (Office Pro) | $24.95 per user | $224.55 | $2,694.60 |
| Dialpad (Standard) | $27.00 per user | $243.00 | $2,916.00 |
| RingCentral (RingEX Core) | $30.00 per user | $270.00 | $3,240.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for musical instrument and supplies stores
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many musical instrument and supplies stores are in the U.S.?
3,230 in 2023, according to Census County Business Patterns (NAICS 451140).
What does a phone system cost a 9-person musical instrument store?
$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 a month on Callata, where $99 covers the first 5 users.
Can musical instrument and supplies stores keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a musical instrument store?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.