Business phone system for limited-service restaurants
How limited-service restaurants use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 270,088CBP 2023
- Employees
- 4,965,080mid-March 2023
- Avg. team
- 18.4employees per establishment
- Metro areas
- 925with published counts
Limited-service restaurants in the United States
County Business Patterns counted 270,088 limited-service restaurants in the U.S. in 2023 (NAICS 722513, Limited-Service Restaurants). They employed 4,965,080 people in mid-March and paid $103.6 billion in annual payroll. The average establishment has 18.4 employees. That is 79.4 establishments for every 100,000 residents.
California has the most (34,527), followed by Texas (24,360), New York (17,791), and Florida (15,969). Relative to population, District of Columbia leads with 121.2 per 100,000 residents, and North Dakota has the fewest at 64.0.
| Measure | United States |
|---|---|
| Establishments | 270,088 |
| Mid-March employees | 4,965,080 |
| Annual payroll | $103,557,315,000 |
| Payroll per employee | $20,857 |
| Employees per establishment | 18.4 |
Source: Census County Business Patterns 2023.
Why the phone matters for limited-service restaurants
Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback.
Calls limited-service restaurants commonly handle:
- A customer calls in a lunch order.
- An office calls about catering for a meeting.
- A customer calls about an order mistake.
- The restaurant calls a customer about an order delay.
- A delivery driver calls for directions.
Texting and after-hours calls
Restaurants text order-ready notices.
After-hours callers usually want hours or catering information.
How big limited-service restaurants are
24.3% of U.S. limited-service restaurants with employees had fewer than five people in March 2023. 40.5% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 65,630 | 24.3% |
| 5–9 employees | 43,726 | 16.2% |
| 10–19 employees | 66,562 | 24.6% |
| 20–49 employees | 76,693 | 28.4% |
| 50 or more employees | 17,477 | 6.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Limited-service restaurants by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 34,527 | 604,758 | 87.6 |
| Texas | 24,360 | 545,407 | 77.9 |
| New York | 17,791 | 207,613 | 89.5 |
| Florida | 15,969 | 296,500 | 68.3 |
| Illinois | 10,622 | 189,552 | 83.6 |
| Ohio | 10,404 | 204,250 | 87.6 |
| Pennsylvania | 9,802 | 139,513 | 74.9 |
| Georgia | 9,735 | 189,341 | 87.1 |
| North Carolina | 8,502 | 185,475 | 77.0 |
| Michigan | 7,923 | 143,754 | 78.1 |
| New Jersey | 7,670 | 91,759 | 80.7 |
| Virginia | 7,145 | 134,359 | 81.1 |
| Tennessee | 5,735 | 124,268 | 79.3 |
| Arizona | 5,713 | 120,520 | 75.3 |
| Maryland | 5,487 | 91,593 | 87.6 |
| Indiana | 5,396 | 116,100 | 77.9 |
| Massachusetts | 5,337 | 72,008 | 74.8 |
| Washington | 5,168 | 90,955 | 64.9 |
| Missouri | 4,814 | 98,624 | 77.1 |
| Colorado | 4,753 | 96,000 | 79.8 |
| Alabama | 4,442 | 89,956 | 86.1 |
| South Carolina | 4,227 | 88,115 | 77.2 |
| Wisconsin | 3,925 | 76,596 | 65.8 |
| Minnesota | 3,848 | 75,564 | 66.4 |
| Louisiana | 3,759 | 71,389 | 81.8 |
| Kentucky | 3,499 | 81,154 | 76.3 |
| Oregon | 3,396 | 59,127 | 79.5 |
| Oklahoma | 3,024 | 67,183 | 73.8 |
| Nevada | 2,989 | 55,890 | 91.5 |
| Connecticut | 2,883 | 37,321 | 78.4 |
| Utah | 2,801 | 59,380 | 79.9 |
| Mississippi | 2,498 | 56,846 | 84.9 |
| Arkansas | 2,382 | 50,539 | 77.1 |
| Kansas | 2,231 | 47,993 | 75.1 |
| Iowa | 2,095 | 41,152 | 64.6 |
| New Mexico | 1,651 | 35,395 | 77.5 |
| Nebraska | 1,517 | 30,303 | 75.6 |
| Hawaii | 1,414 | 20,822 | 97.8 |
| Idaho | 1,398 | 29,029 | 69.8 |
| West Virginia | 1,292 | 25,523 | 73.0 |
| New Hampshire | 1,074 | 15,312 | 76.2 |
| Maine | 1,016 | 12,872 | 72.3 |
| Rhode Island | 915 | 11,093 | 82.3 |
| District of Columbia | 851 | 12,775 | 121.2 |
| Delaware | 846 | 13,608 | 80.4 |
| Montana | 806 | 15,352 | 70.9 |
| South Dakota | 623 | 12,769 | 67.4 |
| North Dakota | 510 | 9,354 | 64.0 |
| Alaska | 490 | 6,951 | 66.2 |
| Vermont | 435 | 5,451 | 67.1 |
| Wyoming | 398 | 7,917 | 67.7 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for limited-service restaurants
Census published limited-service restaurant counts for 925 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 18,189 | 193,213 |
| Los Angeles, CA | 12,756 | 218,098 |
| Chicago, IL-IN | 8,179 | 139,869 |
| Dallas, TX | 7,167 | 152,830 |
| Houston, TX | 5,768 | 129,426 |
| Atlanta, GA | 5,712 | 106,071 |
| Washington, DC-VA-MD-WV | 5,579 | 96,399 |
| Philadelphia, PA-NJ-DE-MD | 5,140 | 67,214 |
| Miami, FL | 4,527 | 75,815 |
| San Francisco, CA | 4,140 | 59,849 |
| Phoenix, AZ | 4,054 | 86,592 |
| Boston, MA-NH | 3,920 | 51,825 |
| Riverside, CA | 3,907 | 77,317 |
| Detroit, MI | 3,764 | 63,821 |
| San Diego, CA | 3,086 | 55,315 |
| Seattle, WA | 2,939 | 48,471 |
| Baltimore, MD | 2,688 | 41,793 |
| Minneapolis, MN-WI | 2,618 | 52,606 |
| Denver, CO | 2,542 | 51,122 |
| Tampa, FL | 2,381 | 41,528 |
| St. Louis, MO-IL | 2,334 | 45,289 |
| Orlando, FL | 2,312 | 46,717 |
| Las Vegas, NV | 2,308 | 44,725 |
| Charlotte, NC-SC | 2,134 | 46,224 |
| San Antonio, TX | 2,051 | 48,560 |
Phone system pricing for an 18-person limited-service restaurant
The average U.S. limited-service restaurant has 18.4 employees, so the comparison uses an 18-person team. On a per-user plan that headcount sets the bill: $449.10 a month on Ooma Office Pro or $540.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $359.00 a month for 18 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,172 less than RingCentral for a limited-service restaurant in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $359.00 | $4,308.00 |
| Quo (Starter) | $19.00 per user | $342.00 | $4,104.00 |
| Nextiva (Core) | $23.00 per user | $414.00 | $4,968.00 |
| Ooma (Office Pro) | $24.95 per user | $449.10 | $5,389.20 |
| Dialpad (Standard) | $27.00 per user | $486.00 | $5,832.00 |
| RingCentral (RingEX Core) | $30.00 per user | $540.00 | $6,480.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for limited-service restaurants
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many limited-service restaurants are in the U.S.?
270,088 in 2023, according to Census County Business Patterns (NAICS 722513).
What does a phone system cost an 18-person limited-service restaurant?
$540.00 a month on RingCentral RingEX Core or $449.10 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $359.00 a month on Callata, where $99 covers the first 5 users.
Can limited-service restaurants keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a limited-service restaurant?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.