CallataGuides

Business phone system for limited-service restaurants

How limited-service restaurants use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
270,088CBP 2023
Employees
4,965,080mid-March 2023
Avg. team
18.4employees per establishment
Metro areas
925with published counts

Limited-service restaurants in the United States

County Business Patterns counted 270,088 limited-service restaurants in the U.S. in 2023 (NAICS 722513, Limited-Service Restaurants). They employed 4,965,080 people in mid-March and paid $103.6 billion in annual payroll. The average establishment has 18.4 employees. That is 79.4 establishments for every 100,000 residents.

California has the most (34,527), followed by Texas (24,360), New York (17,791), and Florida (15,969). Relative to population, District of Columbia leads with 121.2 per 100,000 residents, and North Dakota has the fewest at 64.0.

Limited-service restaurants in the U.S., 2023
MeasureUnited States
Establishments270,088
Mid-March employees4,965,080
Annual payroll$103,557,315,000
Payroll per employee$20,857
Employees per establishment18.4

Source: Census County Business Patterns 2023.

Why the phone matters for limited-service restaurants

Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback.

Calls limited-service restaurants commonly handle:

Texting and after-hours calls

Restaurants text order-ready notices.

After-hours callers usually want hours or catering information.

How big limited-service restaurants are

24.3% of U.S. limited-service restaurants with employees had fewer than five people in March 2023. 40.5% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. limited-service restaurants by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees65,63024.3%
5–9 employees43,72616.2%
10–19 employees66,56224.6%
20–49 employees76,69328.4%
50 or more employees17,4776.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Limited-service restaurants by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Limited-service restaurants by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California34,527604,75887.6
Texas24,360545,40777.9
New York17,791207,61389.5
Florida15,969296,50068.3
Illinois10,622189,55283.6
Ohio10,404204,25087.6
Pennsylvania9,802139,51374.9
Georgia9,735189,34187.1
North Carolina8,502185,47577.0
Michigan7,923143,75478.1
New Jersey7,67091,75980.7
Virginia7,145134,35981.1
Tennessee5,735124,26879.3
Arizona5,713120,52075.3
Maryland5,48791,59387.6
Indiana5,396116,10077.9
Massachusetts5,33772,00874.8
Washington5,16890,95564.9
Missouri4,81498,62477.1
Colorado4,75396,00079.8
Alabama4,44289,95686.1
South Carolina4,22788,11577.2
Wisconsin3,92576,59665.8
Minnesota3,84875,56466.4
Louisiana3,75971,38981.8
Kentucky3,49981,15476.3
Oregon3,39659,12779.5
Oklahoma3,02467,18373.8
Nevada2,98955,89091.5
Connecticut2,88337,32178.4
Utah2,80159,38079.9
Mississippi2,49856,84684.9
Arkansas2,38250,53977.1
Kansas2,23147,99375.1
Iowa2,09541,15264.6
New Mexico1,65135,39577.5
Nebraska1,51730,30375.6
Hawaii1,41420,82297.8
Idaho1,39829,02969.8
West Virginia1,29225,52373.0
New Hampshire1,07415,31276.2
Maine1,01612,87272.3
Rhode Island91511,09382.3
District of Columbia85112,775121.2
Delaware84613,60880.4
Montana80615,35270.9
South Dakota62312,76967.4
North Dakota5109,35464.0
Alaska4906,95166.2
Vermont4355,45167.1
Wyoming3987,91767.7

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for limited-service restaurants

Census published limited-service restaurant counts for 925 metro and micropolitan areas. The 25 largest:

Top metro areas for limited-service restaurants by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ18,189193,213
Los Angeles, CA12,756218,098
Chicago, IL-IN8,179139,869
Dallas, TX7,167152,830
Houston, TX5,768129,426
Atlanta, GA5,712106,071
Washington, DC-VA-MD-WV5,57996,399
Philadelphia, PA-NJ-DE-MD5,14067,214
Miami, FL4,52775,815
San Francisco, CA4,14059,849
Phoenix, AZ4,05486,592
Boston, MA-NH3,92051,825
Riverside, CA3,90777,317
Detroit, MI3,76463,821
San Diego, CA3,08655,315
Seattle, WA2,93948,471
Baltimore, MD2,68841,793
Minneapolis, MN-WI2,61852,606
Denver, CO2,54251,122
Tampa, FL2,38141,528
St. Louis, MO-IL2,33445,289
Orlando, FL2,31246,717
Las Vegas, NV2,30844,725
Charlotte, NC-SC2,13446,224
San Antonio, TX2,05148,560

Phone system pricing for an 18-person limited-service restaurant

The average U.S. limited-service restaurant has 18.4 employees, so the comparison uses an 18-person team. On a per-user plan that headcount sets the bill: $449.10 a month on Ooma Office Pro or $540.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $359.00 a month for 18 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $2,172 less than RingCentral for a limited-service restaurant in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for an 18-person limited-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$359.00$4,308.00
Quo (Starter)$19.00 per user$342.00$4,104.00
Nextiva (Core)$23.00 per user$414.00$4,968.00
Ooma (Office Pro)$24.95 per user$449.10$5,389.20
Dialpad (Standard)$27.00 per user$486.00$5,832.00
RingCentral (RingEX Core)$30.00 per user$540.00$6,480.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for limited-service restaurants

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many limited-service restaurants are in the U.S.?

270,088 in 2023, according to Census County Business Patterns (NAICS 722513).

What does a phone system cost an 18-person limited-service restaurant?

$540.00 a month on RingCentral RingEX Core or $449.10 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $359.00 a month on Callata, where $99 covers the first 5 users.

Can limited-service restaurants keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a limited-service restaurant?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.