Business phone system for limited-service restaurants in Texas
24,360 limited-service restaurants operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 24,360CBP 2023
- Employees
- 545,407mid-March 2023
- Per 100k residents
- 77.9U.S. 79.4
- State rank
- 2nd of 51by count
Limited-service restaurants in Texas by the numbers
County Business Patterns counts 24,360 establishments in Texas classified as Limited-Service Restaurants (NAICS 722513) for 2023. They employed 545,407 people in mid-March and reported $10.9 billion in annual payroll. That is the 2nd highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.6% of the 670,878 business establishments in the state.
Per 100,000 residents (2024 estimate) Texas has 77.9 limited-service restaurants, in line with the national rate of 79.4. The average establishment has 22.4 employees against 18.4 nationally. Payroll per employee is $20,019, 4.0% below the U.S. figure of $20,857.
| Measure | Texas | United States |
|---|---|---|
| Establishments | 24,360 | 270,088 |
| Mid-March employees | 545,407 | 4,965,080 |
| Annual payroll | $10,918,548,000 | $103,557,315,000 |
| Employees per establishment | 22.4 | 18.4 |
| Payroll per employee | $20,019 | $20,857 |
| Establishments per 100,000 residents | 77.9 | 79.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Texas's largest markets for limited-service restaurants
Census published limited-service restaurant counts for 67 metro or micropolitan areas that include part of Texas. The largest is Dallas, TX, with 7,167 establishments. Single-state metro and micropolitan areas account for 96% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Dallas, TX | 7,167 | 152,830 | 85.9 |
| Houston, TX | 5,768 | 129,426 | 74.0 |
| San Antonio, TX | 2,051 | 48,560 | 74.2 |
| Austin, TX | 1,894 | 44,562 | 74.3 |
| El Paso, TX | 703 | 15,864 | 79.9 |
| McAllen, TX | 522 | 14,061 | 57.1 |
| Corpus Christi, TX | 418 | 9,263 | 92.9 |
| Killeen, TX | 360 | 8,458 | 70.7 |
| Lubbock, TX | 332 | 8,560 | 90.4 |
| Brownsville, TX | 311 | 7,513 | 72.0 |
| Beaumont, TX | 295 | 5,714 | 74.0 |
| Waco, TX | 262 | 5,387 | 85.3 |
| College Station, TX | 246 | 6,187 | 85.6 |
| Longview, TX | 240 | 5,431 | 81.2 |
| Amarillo, TX | 237 | 5,603 | 86.3 |
| Tyler, TX | 231 | 5,128 | 92.7 |
| Laredo, TX | 200 | 5,416 | 73.3 |
| Abilene, TX | 158 | 3,383 | 85.7 |
| Midland, TX | 155 | 3,773 | 82.1 |
| Odessa, TX | 146 | 3,398 | 85.9 |
| Texarkana, TX-AR | 144 | 3,394 | 98.9 |
| Wichita Falls, TX | 127 | 3,246 | 84.7 |
| San Angelo, TX | 104 | 2,502 | 85.5 |
| Sherman, TX | 103 | 2,296 | 68.4 |
| Victoria, TX | 83 | 2,023 | 83.7 |
Top 25 of 67 areas by establishments. Source: Census CBP 2023.
Team sizes at limited-service restaurants in Texas
17.3% of Texas's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 31.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 4,205 | 17.3% | 24.3% |
| 5–9 employees | 3,417 | 14.0% | 16.2% |
| 10–19 employees | 6,307 | 25.9% | 24.6% |
| 20–49 employees | 7,943 | 32.6% | 28.4% |
| 50 or more employees | 2,488 | 10.2% | 6.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for limited-service restaurants in Texas
Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback.
Typical inbound and outbound calls for limited-service restaurants in Texas:
- A customer calls in a lunch order.
- An office calls about catering for a meeting.
- The restaurant calls a customer about an order delay.
Business texting for limited-service restaurants
Restaurants text order-ready notices.
Texting from a local number in Texas requires carrier registration (10DLC), a one-time $49 fee on Callata.
Phone system pricing for a 22-person limited-service restaurant
Limited-service restaurants in Texas average 22.4 employees, so the comparison uses a 22-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 22 users on RingCentral RingEX Core cost $660.00 a month and 22 on Ooma Office Pro cost $548.90. Callata comes to $439.00 a month for 22 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,652 less than RingCentral for a limited-service restaurant in Texas of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $439.00 | $5,268.00 |
| Quo (Starter) | $19.00 per user | $418.00 | $5,016.00 |
| Nextiva (Core) | $23.00 per user | $506.00 | $6,072.00 |
| Ooma (Office Pro) | $24.95 per user | $548.90 | $6,586.80 |
| Dialpad (Standard) | $27.00 per user | $594.00 | $7,128.00 |
| RingCentral (RingEX Core) | $30.00 per user | $660.00 | $7,920.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Texas
Texas has 29 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 281 | 786 | Central | 1996 | 346, 621, 713, 832 |
| 469 | 786 | Central | 1999 | 214, 945, 972 |
| 832 | 786 | Central | 1999 | 281, 346, 713 |
| 512 | 785 | Central | 1947 | 737 |
| 713 | 785 | Central | 1947 | 281, 346, 621, 832 |
| 972 | 785 | Central | 1996 | 214, 469, 945 |
| 210 | 784 | Central | 1992 | 726 |
| 214 | 784 | Central | 1947 | 469, 945, 972 |
| 817 | 780 | Central | 1953 | 682 |
| 903 | 771 | Central | 1990 | 430 |
| 346 | 752 | Central | 2014 | 281, 621, 713, 832 |
| 956 | 735 | Central | 1997 | none |
| 806 | 734 | Central | 1957 | none |
| 254 | 671 | Central | 1997 | none |
| 361 | 537 | Central | 1999 | none |
| 940 | 506 | Central | 1997 | none |
| 830 | 496 | Central | 1997 | none |
| 409 | 433 | Central | 1982 | none |
| 936 | 422 | Central | 2000 | none |
| 682 | 421 | Central | 2000 | 817 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for limited-service restaurants in Texas
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Texas is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many limited-service restaurants are in Texas?
24,360 in 2023, according to Census County Business Patterns. They employed 545,407 people in mid-March.
Which Texas metro area has the most limited-service restaurants?
Dallas, TX, with 7,167 establishments in 2023.
What does a phone system cost a 22-person limited-service restaurant?
$660.00 a month on RingCentral RingEX Core or $548.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $439.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Texas number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.