CallataGuides

Business phone system for full-service restaurants

How full-service restaurants use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
258,626CBP 2023
Employees
5,387,020mid-March 2023
Avg. team
20.8employees per establishment
Metro areas
925with published counts

Full-service restaurants in the United States

County Business Patterns counted 258,626 full-service restaurants in the U.S. in 2023 (NAICS 722511, Full-Service Restaurants). They employed 5,387,020 people in mid-March and paid $150.9 billion in annual payroll. The average establishment has 20.8 employees. That is 76.0 establishments for every 100,000 residents.

California has the most (31,333), followed by Texas (20,819), New York (19,661), and Florida (18,200). Relative to population, District of Columbia leads with 138.7 per 100,000 residents, and Utah has the fewest at 51.3.

Full-service restaurants in the U.S., 2023
MeasureUnited States
Establishments258,626
Mid-March employees5,387,020
Annual payroll$150,931,656,000
Payroll per employee$28,018
Employees per establishment20.8

Source: Census County Business Patterns 2023.

Why the phone matters for full-service restaurants

Restaurants take reservations, takeout orders and catering inquiries by phone during the same rush when staff are busiest. Unanswered calls during service often mean lost covers.

Calls full-service restaurants commonly handle:

Texting and after-hours calls

Restaurants text reservation confirmations and table-ready alerts.

After closing, callers want hours and reservations, which a greeting or AI receptionist can handle.

How big full-service restaurants are

26.3% of U.S. full-service restaurants with employees had fewer than five people in March 2023. 43.4% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. full-service restaurants by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees67,99526.3%
5–9 employees44,20317.1%
10–19 employees54,63421.1%
20–49 employees63,90424.7%
50 or more employees27,88910.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Full-service restaurants by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Full-service restaurants by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California31,333628,54179.5
Texas20,819493,19766.5
New York19,661321,79099.0
Florida18,200444,02577.9
Illinois9,928188,62878.1
Pennsylvania9,433190,67472.1
North Carolina8,543179,68377.3
New Jersey8,060129,04384.8
Georgia7,925175,63970.9
Ohio7,698188,91664.8
Michigan7,198146,52571.0
Virginia7,154142,77981.2
Washington6,724110,40484.5
Massachusetts6,558133,02091.9
Colorado5,074111,44285.2
Wisconsin4,98887,04483.7
Tennessee4,962121,24668.7
Indiana4,796109,60769.3
South Carolina4,58398,94683.6
Missouri4,522101,10472.4
Arizona4,464115,96858.9
Oregon4,24064,40699.2
Minnesota3,87987,23067.0
Maryland3,80390,95260.7
Connecticut3,48458,36594.8
Louisiana3,08571,74467.1
Oklahoma2,99261,43873.1
Kentucky2,80864,02861.2
Alabama2,77163,09653.7
Iowa2,45944,03275.9
Nevada2,36864,37272.5
Kansas2,19745,43974.0
Arkansas2,01538,54165.2
Utah1,79941,10751.3
Mississippi1,75236,66559.5
Maine1,44622,469102.9
Nebraska1,43827,51571.7
New Hampshire1,37128,81497.3
New Mexico1,32931,29562.4
Idaho1,29625,71164.7
Hawaii1,23830,27685.6
West Virginia1,23423,77769.7
Rhode Island1,15322,883103.7
Montana1,06020,16293.2
District of Columbia97429,842138.7
Delaware89922,17485.5
South Dakota67512,32773.0
Vermont59510,08591.8
North Dakota58212,00673.1
Alaska5338,36572.0
Wyoming5289,68389.9

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for full-service restaurants

Census published full-service restaurant counts for 925 metro and micropolitan areas. The 25 largest:

Top metro areas for full-service restaurants by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ19,706318,739
Los Angeles, CA11,133237,368
Chicago, IL-IN7,371149,532
Dallas, TX5,669136,247
Miami, FL5,621131,541
Houston, TX5,201133,839
San Francisco, CA5,13686,434
Atlanta, GA4,920111,102
Washington, DC-VA-MD-WV4,821112,604
Boston, MA-NH4,652104,689
Philadelphia, PA-NJ-DE-MD4,45495,642
Seattle, WA3,87665,711
Detroit, MI3,19165,669
Phoenix, AZ2,90281,960
San Diego, CA2,65063,776
Riverside, CA2,58356,869
Portland, OR-WA2,41339,445
Tampa, FL2,38857,691
Denver, CO2,38555,606
Minneapolis, MN-WI2,38261,837
Orlando, FL2,32561,120
Charlotte, NC-SC2,17649,186
St. Louis, MO-IL2,01949,930
Pittsburgh, PA1,85143,054
San Antonio, TX1,82845,383

What a phone system costs a full-service restaurant in the U.S.

The average U.S. full-service restaurant has 20.8 employees, so the comparison uses a 21-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 21 users on RingCentral RingEX Core cost $630.00 a month and 21 on Ooma Office Pro cost $523.95. On Callata the same 21 people cost $419.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $2,532. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 21-person full-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$419.00$5,028.00
Quo (Starter)$19.00 per user$399.00$4,788.00
Nextiva (Core)$23.00 per user$483.00$5,796.00
Ooma (Office Pro)$24.95 per user$523.95$6,287.40
Dialpad (Standard)$27.00 per user$567.00$6,804.00
RingCentral (RingEX Core)$30.00 per user$630.00$7,560.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for full-service restaurants

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many full-service restaurants are in the U.S.?

258,626 in 2023, according to Census County Business Patterns (NAICS 722511).

What does a phone system cost a 21-person full-service restaurant?

$630.00 a month on RingCentral RingEX Core or $523.95 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $419.00 a month on Callata, where $99 covers the first 5 users.

Can full-service restaurants keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a full-service restaurant?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.