Business phone system for mobile food services
How mobile food services use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 12,487CBP 2023
- Employees
- 38,438mid-March 2023
- Avg. team
- 3.1employees per establishment
- Metro areas
- 481with published counts
Mobile food services in the United States
County Business Patterns counted 12,487 mobile food services in the U.S. in 2023 (NAICS 722330, Mobile Food Services). They employed 38,438 people in mid-March and paid $996.3 million in annual payroll. The average establishment has 3.1 employees. That is 3.7 establishments for every 100,000 residents.
California has the most (1,329), followed by Florida (1,151), Texas (1,140), and New York (632). Relative to population, Alaska leads with 13.6 per 100,000 residents, and Illinois has the fewest at 1.8.
| Measure | United States |
|---|---|
| Establishments | 12,487 |
| Mid-March employees | 38,438 |
| Annual payroll | $996,319,000 |
| Payroll per employee | $25,920 |
| Employees per establishment | 3.1 |
Source: Census County Business Patterns 2023.
Why the phone matters for mobile food services
Food trucks are booked for private events and need a phone number that follows the owner from site to site. A business line on a cell keeps bookings separate from personal calls.
Calls mobile food services commonly handle:
- An event planner calls to book the truck for a festival.
- A business calls about a lunch visit.
- A customer calls to ask today's location.
- The owner calls a venue about parking.
- A customer calls about a catering order.
Texting and after-hours calls
Trucks text booking confirmations and location updates.
Evening calls about weekend bookings are common.
How big mobile food services are
80.6% of U.S. mobile food services with employees had fewer than five people in March 2023. 92.9% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 10,062 | 80.6% |
| 5–9 employees | 1,534 | 12.3% |
| 10–19 employees | 641 | 5.1% |
| 20–49 employees | 223 | 1.8% |
| 50 or more employees | 24 | 0.2% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Mobile food services by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 1,329 | 4,788 | 3.4 |
| Florida | 1,151 | 3,091 | 4.9 |
| Texas | 1,140 | 3,647 | 3.6 |
| New York | 632 | 1,264 | 3.2 |
| Oregon | 498 | 1,762 | 11.7 |
| Washington | 411 | 1,444 | 5.2 |
| Colorado | 407 | 1,120 | 6.8 |
| North Carolina | 367 | 1,133 | 3.3 |
| Pennsylvania | 363 | 1,024 | 2.8 |
| Ohio | 359 | 1,153 | 3.0 |
| Virginia | 339 | 1,008 | 3.8 |
| Arizona | 297 | 1,329 | 3.9 |
| Massachusetts | 274 | 927 | 3.8 |
| Tennessee | 274 | 923 | 3.8 |
| Michigan | 251 | 598 | 2.5 |
| Minnesota | 233 | 486 | 4.0 |
| New Jersey | 232 | 683 | 2.4 |
| Illinois | 229 | 581 | 1.8 |
| Missouri | 224 | 531 | 3.6 |
| Utah | 220 | 722 | 6.3 |
| Georgia | 216 | 722 | 1.9 |
| Idaho | 191 | 484 | 9.5 |
| Indiana | 179 | 524 | 2.6 |
| Hawaii | 178 | 777 | 12.3 |
| Maryland | 178 | 536 | 2.8 |
| South Carolina | 177 | 498 | 3.2 |
| Arkansas | 166 | 416 | 5.4 |
| Wisconsin | 161 | 347 | 2.7 |
| Nevada | 147 | 526 | 4.5 |
| Oklahoma | 144 | 1,236 | 3.5 |
| Alabama | 126 | 496 | 2.4 |
| Connecticut | 114 | 282 | 3.1 |
| New Mexico | 112 | 368 | 5.3 |
| Kentucky | 111 | 361 | 2.4 |
| Louisiana | 107 | 453 | 2.3 |
| Montana | 107 | 202 | 9.4 |
| Alaska | 101 | 261 | 13.6 |
| Kansas | 93 | 223 | 3.1 |
| Maine | 92 | 137 | 6.5 |
| Iowa | 91 | 211 | 2.8 |
| Nebraska | 81 | 200 | 4.0 |
| Mississippi | 54 | 135 | 1.8 |
| Vermont | 47 | 98 | 7.2 |
| Wyoming | 46 | 127 | 7.8 |
| Delaware | 42 | 110 | 4.0 |
| Rhode Island | 41 | — | 3.7 |
| New Hampshire | 39 | — | 2.8 |
| West Virginia | 38 | 131 | 2.1 |
| South Dakota | 33 | 123 | 3.6 |
| North Dakota | 32 | 89 | 4.0 |
| District of Columbia | 13 | 34 | 1.9 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for mobile food services
Census published food truck counts for 481 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 540 | 1,444 |
| Los Angeles, CA | 369 | 1,621 |
| Austin, TX | 283 | 1,236 |
| Miami, FL | 279 | 762 |
| Portland, OR-WA | 278 | 1,047 |
| Phoenix, AZ | 205 | 1,072 |
| Denver, CO | 195 | 608 |
| Houston, TX | 193 | 601 |
| Seattle, WA | 187 | 859 |
| Dallas, TX | 184 | 513 |
| Tampa, FL | 176 | 455 |
| Orlando, FL | 175 | 423 |
| Philadelphia, PA-NJ-DE-MD | 174 | 456 |
| Minneapolis, MN-WI | 173 | 358 |
| Boston, MA-NH | 172 | 627 |
| San Francisco, CA | 154 | 732 |
| Washington, DC-VA-MD-WV | 153 | 449 |
| San Diego, CA | 151 | 545 |
| Atlanta, GA | 149 | 490 |
| Chicago, IL-IN | 135 | 347 |
| San Antonio, TX | 135 | 358 |
| Nashville, TN | 119 | 394 |
| Charlotte, NC-SC | 111 | 383 |
| Las Vegas, NV | 110 | 457 |
| Detroit, MI | 105 | — |
Callata vs. per-seat pricing for mobile food services in the U.S.
The average U.S. food truck has 3.1 employees, so the comparison uses a 3-person team. Priced per seat, 3 users would run $90.00 a month on RingCentral RingEX Core and $74.85 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.
At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $57.00 | $684.00 |
| Nextiva (Core) | $23.00 per user | $69.00 | $828.00 |
| Ooma (Office Pro) | $24.95 per user | $74.85 | $898.20 |
| Dialpad (Standard) | $27.00 per user | $81.00 | $972.00 |
| RingCentral (RingEX Core) | $30.00 per user | $90.00 | $1,080.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for mobile food services
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many mobile food services are in the U.S.?
12,487 in 2023, according to Census County Business Patterns (NAICS 722330).
What does a phone system cost a 3-person food truck?
$90.00 a month on RingCentral RingEX Core or $74.85 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.
Can mobile food services keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a food truck?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.