CallataGuides

Business phone system for mobile food services

How mobile food services use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
12,487CBP 2023
Employees
38,438mid-March 2023
Avg. team
3.1employees per establishment
Metro areas
481with published counts

Mobile food services in the United States

County Business Patterns counted 12,487 mobile food services in the U.S. in 2023 (NAICS 722330, Mobile Food Services). They employed 38,438 people in mid-March and paid $996.3 million in annual payroll. The average establishment has 3.1 employees. That is 3.7 establishments for every 100,000 residents.

California has the most (1,329), followed by Florida (1,151), Texas (1,140), and New York (632). Relative to population, Alaska leads with 13.6 per 100,000 residents, and Illinois has the fewest at 1.8.

Mobile food services in the U.S., 2023
MeasureUnited States
Establishments12,487
Mid-March employees38,438
Annual payroll$996,319,000
Payroll per employee$25,920
Employees per establishment3.1

Source: Census County Business Patterns 2023.

Why the phone matters for mobile food services

Food trucks are booked for private events and need a phone number that follows the owner from site to site. A business line on a cell keeps bookings separate from personal calls.

Calls mobile food services commonly handle:

Texting and after-hours calls

Trucks text booking confirmations and location updates.

Evening calls about weekend bookings are common.

How big mobile food services are

80.6% of U.S. mobile food services with employees had fewer than five people in March 2023. 92.9% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. mobile food services by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees10,06280.6%
5–9 employees1,53412.3%
10–19 employees6415.1%
20–49 employees2231.8%
50 or more employees240.2%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Mobile food services by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Mobile food services by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California1,3294,7883.4
Florida1,1513,0914.9
Texas1,1403,6473.6
New York6321,2643.2
Oregon4981,76211.7
Washington4111,4445.2
Colorado4071,1206.8
North Carolina3671,1333.3
Pennsylvania3631,0242.8
Ohio3591,1533.0
Virginia3391,0083.8
Arizona2971,3293.9
Massachusetts2749273.8
Tennessee2749233.8
Michigan2515982.5
Minnesota2334864.0
New Jersey2326832.4
Illinois2295811.8
Missouri2245313.6
Utah2207226.3
Georgia2167221.9
Idaho1914849.5
Indiana1795242.6
Hawaii17877712.3
Maryland1785362.8
South Carolina1774983.2
Arkansas1664165.4
Wisconsin1613472.7
Nevada1475264.5
Oklahoma1441,2363.5
Alabama1264962.4
Connecticut1142823.1
New Mexico1123685.3
Kentucky1113612.4
Louisiana1074532.3
Montana1072029.4
Alaska10126113.6
Kansas932233.1
Maine921376.5
Iowa912112.8
Nebraska812004.0
Mississippi541351.8
Vermont47987.2
Wyoming461277.8
Delaware421104.0
Rhode Island41—3.7
New Hampshire39—2.8
West Virginia381312.1
South Dakota331233.6
North Dakota32894.0
District of Columbia13341.9

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for mobile food services

Census published food truck counts for 481 metro and micropolitan areas. The 25 largest:

Top metro areas for mobile food services by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ5401,444
Los Angeles, CA3691,621
Austin, TX2831,236
Miami, FL279762
Portland, OR-WA2781,047
Phoenix, AZ2051,072
Denver, CO195608
Houston, TX193601
Seattle, WA187859
Dallas, TX184513
Tampa, FL176455
Orlando, FL175423
Philadelphia, PA-NJ-DE-MD174456
Minneapolis, MN-WI173358
Boston, MA-NH172627
San Francisco, CA154732
Washington, DC-VA-MD-WV153449
San Diego, CA151545
Atlanta, GA149490
Chicago, IL-IN135347
San Antonio, TX135358
Nashville, TN119394
Charlotte, NC-SC111383
Las Vegas, NV110457
Detroit, MI105—

Callata vs. per-seat pricing for mobile food services in the U.S.

The average U.S. food truck has 3.1 employees, so the comparison uses a 3-person team. Priced per seat, 3 users would run $90.00 a month on RingCentral RingEX Core and $74.85 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.

At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.

Monthly list price for a 3-person food truck
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$57.00$684.00
Nextiva (Core)$23.00 per user$69.00$828.00
Ooma (Office Pro)$24.95 per user$74.85$898.20
Dialpad (Standard)$27.00 per user$81.00$972.00
RingCentral (RingEX Core)$30.00 per user$90.00$1,080.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for mobile food services

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many mobile food services are in the U.S.?

12,487 in 2023, according to Census County Business Patterns (NAICS 722330).

What does a phone system cost a 3-person food truck?

$90.00 a month on RingCentral RingEX Core or $74.85 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.

Can mobile food services keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a food truck?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.