Business phone system for limited-service restaurants in New Jersey
7,670 limited-service restaurants operated in New Jersey in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 7,670CBP 2023
- Employees
- 91,759mid-March 2023
- Per 100k residents
- 80.7U.S. 79.4
- State rank
- 11th of 51by count
Limited-service restaurants in New Jersey by the numbers
County Business Patterns counts 7,670 establishments in New Jersey classified as Limited-Service Restaurants (NAICS 722513) for 2023. They employed 91,759 people in mid-March and reported $2.1 billion in annual payroll. That is the 11th highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.2% of the 237,968 business establishments in the state.
Per 100,000 residents (2024 estimate) New Jersey has 80.7 limited-service restaurants, in line with the national rate of 79.4. The average establishment has 12.0 employees against 18.4 nationally. Payroll per employee is $22,825, 9.4% above the U.S. figure of $20,857.
| Measure | New Jersey | United States |
|---|---|---|
| Establishments | 7,670 | 270,088 |
| Mid-March employees | 91,759 | 4,965,080 |
| Annual payroll | $2,094,444,000 | $103,557,315,000 |
| Employees per establishment | 12.0 | 18.4 |
| Payroll per employee | $22,825 | $20,857 |
| Establishments per 100,000 residents | 80.7 | 79.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where limited-service restaurants in New Jersey are concentrated
Census published limited-service restaurant counts for 6 metro or micropolitan areas that include part of New Jersey. The largest is New York, NY-NJ, with 18,189 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 10% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| New York, NY-NJ | 18,189 | 193,213 | 91.2 |
| Philadelphia, PA-NJ-DE-MD | 5,140 | 67,214 | 81.2 |
| Allentown, PA-NJ | 632 | 8,718 | 71.3 |
| Atlantic City, NJ | 389 | 3,714 | 104.3 |
| Trenton, NJ | 284 | 3,853 | 72.4 |
| Vineland, NJ | 101 | 1,476 | 64.9 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at limited-service restaurants in New Jersey
44.7% of New Jersey's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 63.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 3,426 | 44.7% | 24.3% |
| 5–9 employees | 1,452 | 18.9% | 16.2% |
| 10–19 employees | 1,340 | 17.5% | 24.6% |
| 20–49 employees | 1,173 | 15.3% | 28.4% |
| 50 or more employees | 276 | 3.6% | 6.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a limited-service restaurant in New Jersey has to catch
Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback. That holds for limited-service restaurants in New Jersey as much as anywhere.
A few of the calls that come in to limited-service restaurants in New Jersey:
- An office calls about catering for a meeting.
- The restaurant calls a customer about an order delay.
- A delivery driver calls for directions.
Texting customers
Restaurants text order-ready notices.
Texting from a local number in New Jersey requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for limited-service restaurants in New Jersey
Limited-service restaurants in New Jersey average 12.0 employees, so the comparison uses a 12-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 12 users on RingCentral RingEX Core cost $360.00 a month and 12 on Ooma Office Pro cost $299.40. Callata comes to $239.00 a month for 12 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,452 less than RingCentral for a limited-service restaurant in New Jersey of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $239.00 | $2,868.00 |
| Quo (Starter) | $19.00 per user | $228.00 | $2,736.00 |
| Nextiva (Core) | $23.00 per user | $276.00 | $3,312.00 |
| Ooma (Office Pro) | $24.95 per user | $299.40 | $3,592.80 |
| Dialpad (Standard) | $27.00 per user | $324.00 | $3,888.00 |
| RingCentral (RingEX Core) | $30.00 per user | $360.00 | $4,320.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in New Jersey
New Jersey has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 609 | 780 | Eastern | 1957 | 640 |
| 732 | 780 | Eastern | 1997 | 848 |
| 201 | 779 | Eastern | 1947 | 551 |
| 973 | 779 | Eastern | 1997 | 862 |
| 908 | 722 | Eastern | 1990 | none |
| 856 | 676 | Eastern | 1999 | none |
| 862 | 390 | Eastern | 2001 | 973 |
| 551 | 301 | Eastern | 2001 | 201 |
| 848 | 289 | Eastern | 2001 | 732 |
| 640 | 132 | Eastern | 2018 | 609 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for limited-service restaurants in New Jersey
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in New Jersey is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many limited-service restaurants are in New Jersey?
7,670 in 2023, according to Census County Business Patterns. They employed 91,759 people in mid-March.
Which New Jersey metro area has the most limited-service restaurants?
New York, NY-NJ, with 18,189 establishments in 2023.
What does a phone system cost a 12-person limited-service restaurant?
$360.00 a month on RingCentral RingEX Core or $299.40 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $239.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a New Jersey number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.