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Business phone system for limited-service restaurants in New Jersey

7,670 limited-service restaurants operated in New Jersey in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
7,670CBP 2023
Employees
91,759mid-March 2023
Per 100k residents
80.7U.S. 79.4
State rank
11th of 51by count

Limited-service restaurants in New Jersey by the numbers

County Business Patterns counts 7,670 establishments in New Jersey classified as Limited-Service Restaurants (NAICS 722513) for 2023. They employed 91,759 people in mid-March and reported $2.1 billion in annual payroll. That is the 11th highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.2% of the 237,968 business establishments in the state.

Per 100,000 residents (2024 estimate) New Jersey has 80.7 limited-service restaurants, in line with the national rate of 79.4. The average establishment has 12.0 employees against 18.4 nationally. Payroll per employee is $22,825, 9.4% above the U.S. figure of $20,857.

Limited-service restaurants: New Jersey compared with the U.S., 2023
MeasureNew JerseyUnited States
Establishments7,670270,088
Mid-March employees91,7594,965,080
Annual payroll$2,094,444,000$103,557,315,000
Employees per establishment12.018.4
Payroll per employee$22,825$20,857
Establishments per 100,000 residents80.779.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where limited-service restaurants in New Jersey are concentrated

Census published limited-service restaurant counts for 6 metro or micropolitan areas that include part of New Jersey. The largest is New York, NY-NJ, with 18,189 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 10% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Limited-service restaurants by metro or micropolitan area, New Jersey, 2023
AreaEstablishmentsEmployeesPer 100k residents
New York, NY-NJ18,189193,21391.2
Philadelphia, PA-NJ-DE-MD5,14067,21481.2
Allentown, PA-NJ6328,71871.3
Atlantic City, NJ3893,714104.3
Trenton, NJ2843,85372.4
Vineland, NJ1011,47664.9

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at limited-service restaurants in New Jersey

44.7% of New Jersey's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 63.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Limited-service restaurants in New Jersey by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees3,42644.7%24.3%
5–9 employees1,45218.9%16.2%
10–19 employees1,34017.5%24.6%
20–49 employees1,17315.3%28.4%
50 or more employees2763.6%6.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a limited-service restaurant in New Jersey has to catch

Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback. That holds for limited-service restaurants in New Jersey as much as anywhere.

A few of the calls that come in to limited-service restaurants in New Jersey:

Texting customers

Restaurants text order-ready notices.

Texting from a local number in New Jersey requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for limited-service restaurants in New Jersey

Limited-service restaurants in New Jersey average 12.0 employees, so the comparison uses a 12-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 12 users on RingCentral RingEX Core cost $360.00 a month and 12 on Ooma Office Pro cost $299.40. Callata comes to $239.00 a month for 12 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $1,452 less than RingCentral for a limited-service restaurant in New Jersey of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 12-person limited-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$239.00$2,868.00
Quo (Starter)$19.00 per user$228.00$2,736.00
Nextiva (Core)$23.00 per user$276.00$3,312.00
Ooma (Office Pro)$24.95 per user$299.40$3,592.80
Dialpad (Standard)$27.00 per user$324.00$3,888.00
RingCentral (RingEX Core)$30.00 per user$360.00$4,320.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in New Jersey

New Jersey has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.

Area codes in New Jersey by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
609780Eastern1957640
732780Eastern1997848
201779Eastern1947551
973779Eastern1997862
908722Eastern1990none
856676Eastern1999none
862390Eastern2001973
551301Eastern2001201
848289Eastern2001732
640132Eastern2018609

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for limited-service restaurants in New Jersey

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in New Jersey is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many limited-service restaurants are in New Jersey?

7,670 in 2023, according to Census County Business Patterns. They employed 91,759 people in mid-March.

Which New Jersey metro area has the most limited-service restaurants?

New York, NY-NJ, with 18,189 establishments in 2023.

What does a phone system cost a 12-person limited-service restaurant?

$360.00 a month on RingCentral RingEX Core or $299.40 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $239.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a New Jersey number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.