Business phone system for limited-service restaurants in North Carolina
8,502 limited-service restaurants operated in North Carolina in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 8,502CBP 2023
- Employees
- 185,475mid-March 2023
- Per 100k residents
- 77.0U.S. 79.4
- State rank
- 9th of 51by count
Limited-service restaurants in North Carolina by the numbers
North Carolina had 8,502 limited-service restaurants in 2023, according to Census County Business Patterns (NAICS 722513, Limited-Service Restaurants). They employed 185,475 people in mid-March and reported $3.5 billion in annual payroll. That is the 9th highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.3% of the 258,169 business establishments in the state.
Per 100,000 residents (2024 estimate) North Carolina has 77.0 limited-service restaurants, 3.1% below the national rate of 79.4. The average establishment has 21.8 employees against 18.4 nationally. Payroll per employee is $18,877, 9.5% below the U.S. figure of $20,857.
| Measure | North Carolina | United States |
|---|---|---|
| Establishments | 8,502 | 270,088 |
| Mid-March employees | 185,475 | 4,965,080 |
| Annual payroll | $3,501,222,000 | $103,557,315,000 |
| Employees per establishment | 21.8 | 18.4 |
| Payroll per employee | $18,877 | $20,857 |
| Establishments per 100,000 residents | 77.0 | 79.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
North Carolina's largest markets for limited-service restaurants
Census published limited-service restaurant counts for 39 metro or micropolitan areas that include part of North Carolina. The largest is Charlotte, NC-SC, with 2,134 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 73% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Charlotte, NC-SC | 2,134 | 46,224 | 74.0 |
| Virginia Beach, VA-NC | 1,694 | 32,127 | 94.4 |
| Raleigh, NC | 1,163 | 26,164 | 74.5 |
| Greensboro, NC | 649 | 14,230 | 81.1 |
| Winston, NC | 491 | 12,505 | 69.6 |
| Durham, NC | 464 | 9,911 | 74.8 |
| Wilmington, NC | 407 | 7,921 | 84.7 |
| Fayetteville, NC | 358 | 8,344 | 90.9 |
| Asheville, NC | 355 | 7,011 | 84.1 |
| Hickory, NC | 291 | 6,266 | 78.0 |
| Jacksonville, NC | 175 | 4,063 | 82.2 |
| Greenville, NC | 170 | 3,896 | 94.0 |
| Burlington, NC | 144 | 3,544 | 78.7 |
| Rocky Mount, NC | 104 | 2,703 | 70.7 |
| New Bern, NC | 104 | 2,179 | 82.4 |
| Goldsboro, NC | 97 | 2,972 | 80.6 |
| Anderson Creek, NC | 90 | 2,034 | 61.6 |
| Pinehurst, NC | 84 | 1,521 | 77.5 |
| Lumberton, NC | 83 | 2,099 | 70.0 |
| Shelby, NC | 77 | 1,573 | 75.3 |
| Kill Devil Hills, NC | 71 | 737 | 185.9 |
| Wilson, NC | 67 | 1,663 | 83.8 |
| Morehead City, NC | 66 | 1,200 | 93.9 |
| Sanford, NC | 57 | 1,327 | 83.2 |
| Waynesville, NC | 54 | 1,086 | 85.6 |
Top 25 of 39 areas by establishments. Source: Census CBP 2023.
Team sizes at limited-service restaurants in North Carolina
18.3% of North Carolina's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 32.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 1,556 | 18.3% | 24.3% |
| 5–9 employees | 1,187 | 14.0% | 16.2% |
| 10–19 employees | 1,981 | 23.3% | 24.6% |
| 20–49 employees | 3,060 | 36.0% | 28.4% |
| 50 or more employees | 718 | 8.4% | 6.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a limited-service restaurant in North Carolina has to catch
Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback.
A few of the calls that come in to limited-service restaurants in North Carolina:
- A delivery driver calls for directions.
- A customer calls in a lunch order.
- The restaurant calls a customer about an order delay.
Business texting for limited-service restaurants
Restaurants text order-ready notices.
Texting from a local number in North Carolina requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for limited-service restaurants in North Carolina
Limited-service restaurants in North Carolina average 21.8 employees, so the comparison uses a 22-person team. Priced per seat, 22 users would run $660.00 a month on RingCentral RingEX Core and $548.90 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $439.00 a month for 22 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,652 less than RingCentral for a limited-service restaurant in North Carolina of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $439.00 | $5,268.00 |
| Quo (Starter) | $19.00 per user | $418.00 | $5,016.00 |
| Nextiva (Core) | $23.00 per user | $506.00 | $6,072.00 |
| Ooma (Office Pro) | $24.95 per user | $548.90 | $6,586.80 |
| Dialpad (Standard) | $27.00 per user | $594.00 | $7,128.00 |
| RingCentral (RingEX Core) | $30.00 per user | $660.00 | $7,920.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in North Carolina
North Carolina has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 910 | 785 | Eastern | 1993 | 472 |
| 336 | 783 | Eastern | 1997 | 743 |
| 704 | 782 | Eastern | 1947 | 980 |
| 919 | 781 | Eastern | 1954 | 984 |
| 828 | 724 | Eastern | 1998 | none |
| 252 | 695 | Eastern | 1998 | none |
| 980 | 463 | Eastern | 2001 | 704 |
| 984 | 295 | Eastern | 2012 | 919 |
| 743 | 160 | Eastern | 2016 | 336 |
| 472 | 106 | Eastern | 2022 | 910 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for limited-service restaurants in North Carolina
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in North Carolina is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many limited-service restaurants are in North Carolina?
8,502 in 2023, according to Census County Business Patterns. They employed 185,475 people in mid-March.
Which North Carolina metro area has the most limited-service restaurants?
Charlotte, NC-SC, with 2,134 establishments in 2023.
What does a phone system cost a 22-person limited-service restaurant?
$660.00 a month on RingCentral RingEX Core or $548.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $439.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a North Carolina number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.