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Business phone system for limited-service restaurants in North Carolina

8,502 limited-service restaurants operated in North Carolina in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
8,502CBP 2023
Employees
185,475mid-March 2023
Per 100k residents
77.0U.S. 79.4
State rank
9th of 51by count

Limited-service restaurants in North Carolina by the numbers

North Carolina had 8,502 limited-service restaurants in 2023, according to Census County Business Patterns (NAICS 722513, Limited-Service Restaurants). They employed 185,475 people in mid-March and reported $3.5 billion in annual payroll. That is the 9th highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.3% of the 258,169 business establishments in the state.

Per 100,000 residents (2024 estimate) North Carolina has 77.0 limited-service restaurants, 3.1% below the national rate of 79.4. The average establishment has 21.8 employees against 18.4 nationally. Payroll per employee is $18,877, 9.5% below the U.S. figure of $20,857.

Limited-service restaurants: North Carolina compared with the U.S., 2023
MeasureNorth CarolinaUnited States
Establishments8,502270,088
Mid-March employees185,4754,965,080
Annual payroll$3,501,222,000$103,557,315,000
Employees per establishment21.818.4
Payroll per employee$18,877$20,857
Establishments per 100,000 residents77.079.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

North Carolina's largest markets for limited-service restaurants

Census published limited-service restaurant counts for 39 metro or micropolitan areas that include part of North Carolina. The largest is Charlotte, NC-SC, with 2,134 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 73% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Limited-service restaurants by metro or micropolitan area, North Carolina, 2023
AreaEstablishmentsEmployeesPer 100k residents
Charlotte, NC-SC2,13446,22474.0
Virginia Beach, VA-NC1,69432,12794.4
Raleigh, NC1,16326,16474.5
Greensboro, NC64914,23081.1
Winston, NC49112,50569.6
Durham, NC4649,91174.8
Wilmington, NC4077,92184.7
Fayetteville, NC3588,34490.9
Asheville, NC3557,01184.1
Hickory, NC2916,26678.0
Jacksonville, NC1754,06382.2
Greenville, NC1703,89694.0
Burlington, NC1443,54478.7
Rocky Mount, NC1042,70370.7
New Bern, NC1042,17982.4
Goldsboro, NC972,97280.6
Anderson Creek, NC902,03461.6
Pinehurst, NC841,52177.5
Lumberton, NC832,09970.0
Shelby, NC771,57375.3
Kill Devil Hills, NC71737185.9
Wilson, NC671,66383.8
Morehead City, NC661,20093.9
Sanford, NC571,32783.2
Waynesville, NC541,08685.6

Top 25 of 39 areas by establishments. Source: Census CBP 2023.

Team sizes at limited-service restaurants in North Carolina

18.3% of North Carolina's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 32.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Limited-service restaurants in North Carolina by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,55618.3%24.3%
5–9 employees1,18714.0%16.2%
10–19 employees1,98123.3%24.6%
20–49 employees3,06036.0%28.4%
50 or more employees7188.4%6.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a limited-service restaurant in North Carolina has to catch

Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback.

A few of the calls that come in to limited-service restaurants in North Carolina:

Business texting for limited-service restaurants

Restaurants text order-ready notices.

Texting from a local number in North Carolina requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for limited-service restaurants in North Carolina

Limited-service restaurants in North Carolina average 21.8 employees, so the comparison uses a 22-person team. Priced per seat, 22 users would run $660.00 a month on RingCentral RingEX Core and $548.90 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $439.00 a month for 22 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $2,652 less than RingCentral for a limited-service restaurant in North Carolina of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 22-person limited-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$439.00$5,268.00
Quo (Starter)$19.00 per user$418.00$5,016.00
Nextiva (Core)$23.00 per user$506.00$6,072.00
Ooma (Office Pro)$24.95 per user$548.90$6,586.80
Dialpad (Standard)$27.00 per user$594.00$7,128.00
RingCentral (RingEX Core)$30.00 per user$660.00$7,920.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in North Carolina

North Carolina has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.

Area codes in North Carolina by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
910785Eastern1993472
336783Eastern1997743
704782Eastern1947980
919781Eastern1954984
828724Eastern1998none
252695Eastern1998none
980463Eastern2001704
984295Eastern2012919
743160Eastern2016336
472106Eastern2022910

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for limited-service restaurants in North Carolina

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Porting a number you already use in North Carolina is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many limited-service restaurants are in North Carolina?

8,502 in 2023, according to Census County Business Patterns. They employed 185,475 people in mid-March.

Which North Carolina metro area has the most limited-service restaurants?

Charlotte, NC-SC, with 2,134 establishments in 2023.

What does a phone system cost a 22-person limited-service restaurant?

$660.00 a month on RingCentral RingEX Core or $548.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $439.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a North Carolina number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.