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Business phone system for limited-service restaurants in Wisconsin

3,925 limited-service restaurants operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
3,925CBP 2023
Employees
76,596mid-March 2023
Per 100k residents
65.8U.S. 79.4
State rank
23rd of 51by count

The limited-service restaurant industry in Wisconsin

Wisconsin had 3,925 limited-service restaurants in 2023, according to Census County Business Patterns (NAICS 722513, Limited-Service Restaurants). They employed 76,596 people in mid-March and reported $1.4 billion in annual payroll. That is the 23rd highest count among the 51 states and DC with published figures. Limited-service restaurants make up 2.7% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 65.8 limited-service restaurants, 17.1% below the national rate of 79.4. The average establishment has 19.5 employees against 18.4 nationally. Payroll per employee is $18,633, 10.7% below the U.S. figure of $20,857.

Limited-service restaurants: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments3,925270,088
Mid-March employees76,5964,965,080
Annual payroll$1,427,183,000$103,557,315,000
Employees per establishment19.518.4
Payroll per employee$18,633$20,857
Establishments per 100,000 residents65.879.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Wisconsin's largest markets for limited-service restaurants

Census published limited-service restaurant counts for 29 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 2,618 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 86% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Limited-service restaurants by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI2,61852,60669.7
Milwaukee, WI1,15022,51873.0
Madison, WI51010,10772.1
Green Bay, WI2134,32063.6
Duluth, MN-WI1622,92557.5
Appleton, WI1593,19363.9
Racine, WI1432,52372.0
Kenosha, WI1342,85279.4
Oshkosh, WI1182,33968.1
Eau Claire, WI1172,26666.4
La Crosse, WI-MN1072,09362.7
Janesville, WI1072,59564.7
Wausau, WI891,56564.0
Sheboygan, WI791,51766.8
Whitewater, WI781,25273.6
Fond du Lac, WI681,55565.2
Baraboo, WI561,07084.2
Watertown, WI551,25263.8
Stevens Point, WI5398073.6
Wisconsin Rapids, WI4395058.2
Beaver Dam, WI4278447.4
Marinette, WI-MI4274764.2
Manitowoc, WI4184050.3
Rice Lake, WI2949462.0
Sparta, WI2565753.9

Top 25 of 29 areas by establishments. Source: Census CBP 2023.

Team sizes at limited-service restaurants in Wisconsin

18.9% of Wisconsin's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 34.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Limited-service restaurants in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees74118.9%24.3%
5–9 employees60515.4%16.2%
10–19 employees1,14629.2%24.6%
20–49 employees1,12228.6%28.4%
50 or more employees3117.9%6.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for limited-service restaurants in Wisconsin

Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback. That holds for limited-service restaurants in Wisconsin as much as anywhere.

Typical inbound and outbound calls for limited-service restaurants in Wisconsin:

Texting customers

Restaurants text order-ready notices.

Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs a limited-service restaurant in Wisconsin

Limited-service restaurants in Wisconsin average 19.5 employees, so the comparison uses a 20-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 20 users on RingCentral RingEX Core cost $600.00 a month and 20 on Ooma Office Pro cost $499.00. Callata comes to $399.00 a month for 20 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $2,412 less than RingCentral for a limited-service restaurant in Wisconsin of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 20-person limited-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$399.00$4,788.00
Quo (Starter)$19.00 per user$380.00$4,560.00
Nextiva (Core)$23.00 per user$460.00$5,520.00
Ooma (Office Pro)$24.95 per user$499.00$5,988.00
Dialpad (Standard)$27.00 per user$540.00$6,480.00
RingCentral (RingEX Core)$30.00 per user$600.00$7,200.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for limited-service restaurants in Wisconsin

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many limited-service restaurants are in Wisconsin?

3,925 in 2023, according to Census County Business Patterns. They employed 76,596 people in mid-March.

Which Wisconsin metro area has the most limited-service restaurants?

Minneapolis, MN-WI, with 2,618 establishments in 2023.

What does a phone system cost a 20-person limited-service restaurant?

$600.00 a month on RingCentral RingEX Core or $499.00 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $399.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.