Business phone system for limited-service restaurants in Wisconsin
3,925 limited-service restaurants operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 3,925CBP 2023
- Employees
- 76,596mid-March 2023
- Per 100k residents
- 65.8U.S. 79.4
- State rank
- 23rd of 51by count
The limited-service restaurant industry in Wisconsin
Wisconsin had 3,925 limited-service restaurants in 2023, according to Census County Business Patterns (NAICS 722513, Limited-Service Restaurants). They employed 76,596 people in mid-March and reported $1.4 billion in annual payroll. That is the 23rd highest count among the 51 states and DC with published figures. Limited-service restaurants make up 2.7% of the 144,774 business establishments in the state.
Per 100,000 residents (2024 estimate) Wisconsin has 65.8 limited-service restaurants, 17.1% below the national rate of 79.4. The average establishment has 19.5 employees against 18.4 nationally. Payroll per employee is $18,633, 10.7% below the U.S. figure of $20,857.
| Measure | Wisconsin | United States |
|---|---|---|
| Establishments | 3,925 | 270,088 |
| Mid-March employees | 76,596 | 4,965,080 |
| Annual payroll | $1,427,183,000 | $103,557,315,000 |
| Employees per establishment | 19.5 | 18.4 |
| Payroll per employee | $18,633 | $20,857 |
| Establishments per 100,000 residents | 65.8 | 79.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Wisconsin's largest markets for limited-service restaurants
Census published limited-service restaurant counts for 29 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 2,618 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 86% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Minneapolis, MN-WI | 2,618 | 52,606 | 69.7 |
| Milwaukee, WI | 1,150 | 22,518 | 73.0 |
| Madison, WI | 510 | 10,107 | 72.1 |
| Green Bay, WI | 213 | 4,320 | 63.6 |
| Duluth, MN-WI | 162 | 2,925 | 57.5 |
| Appleton, WI | 159 | 3,193 | 63.9 |
| Racine, WI | 143 | 2,523 | 72.0 |
| Kenosha, WI | 134 | 2,852 | 79.4 |
| Oshkosh, WI | 118 | 2,339 | 68.1 |
| Eau Claire, WI | 117 | 2,266 | 66.4 |
| La Crosse, WI-MN | 107 | 2,093 | 62.7 |
| Janesville, WI | 107 | 2,595 | 64.7 |
| Wausau, WI | 89 | 1,565 | 64.0 |
| Sheboygan, WI | 79 | 1,517 | 66.8 |
| Whitewater, WI | 78 | 1,252 | 73.6 |
| Fond du Lac, WI | 68 | 1,555 | 65.2 |
| Baraboo, WI | 56 | 1,070 | 84.2 |
| Watertown, WI | 55 | 1,252 | 63.8 |
| Stevens Point, WI | 53 | 980 | 73.6 |
| Wisconsin Rapids, WI | 43 | 950 | 58.2 |
| Beaver Dam, WI | 42 | 784 | 47.4 |
| Marinette, WI-MI | 42 | 747 | 64.2 |
| Manitowoc, WI | 41 | 840 | 50.3 |
| Rice Lake, WI | 29 | 494 | 62.0 |
| Sparta, WI | 25 | 657 | 53.9 |
Top 25 of 29 areas by establishments. Source: Census CBP 2023.
Team sizes at limited-service restaurants in Wisconsin
18.9% of Wisconsin's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 34.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 741 | 18.9% | 24.3% |
| 5–9 employees | 605 | 15.4% | 16.2% |
| 10–19 employees | 1,146 | 29.2% | 24.6% |
| 20–49 employees | 1,122 | 28.6% | 28.4% |
| 50 or more employees | 311 | 7.9% | 6.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for limited-service restaurants in Wisconsin
Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback. That holds for limited-service restaurants in Wisconsin as much as anywhere.
Typical inbound and outbound calls for limited-service restaurants in Wisconsin:
- An office calls about catering for a meeting.
- The restaurant calls a customer about an order delay.
- A customer calls in a lunch order.
Texting customers
Restaurants text order-ready notices.
Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.
What a phone system costs a limited-service restaurant in Wisconsin
Limited-service restaurants in Wisconsin average 19.5 employees, so the comparison uses a 20-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 20 users on RingCentral RingEX Core cost $600.00 a month and 20 on Ooma Office Pro cost $499.00. Callata comes to $399.00 a month for 20 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,412 less than RingCentral for a limited-service restaurant in Wisconsin of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $399.00 | $4,788.00 |
| Quo (Starter) | $19.00 per user | $380.00 | $4,560.00 |
| Nextiva (Core) | $23.00 per user | $460.00 | $5,520.00 |
| Ooma (Office Pro) | $24.95 per user | $499.00 | $5,988.00 |
| Dialpad (Standard) | $27.00 per user | $540.00 | $6,480.00 |
| RingCentral (RingEX Core) | $30.00 per user | $600.00 | $7,200.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Wisconsin
Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 608 | 785 | Central | 1955 | 353 |
| 715 | 785 | Central | 1947 | 534 |
| 920 | 785 | Central | 1997 | 274 |
| 262 | 634 | Central | 1999 | none |
| 414 | 552 | Central | 1947 | none |
| 534 | 98 | Central | 2010 | 715 |
| 274 | 29 | Central | 2023 | 920 |
| 353 | 13 | Central | 2023 | 608 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for limited-service restaurants in Wisconsin
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many limited-service restaurants are in Wisconsin?
3,925 in 2023, according to Census County Business Patterns. They employed 76,596 people in mid-March.
Which Wisconsin metro area has the most limited-service restaurants?
Minneapolis, MN-WI, with 2,618 establishments in 2023.
What does a phone system cost a 20-person limited-service restaurant?
$600.00 a month on RingCentral RingEX Core or $499.00 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $399.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Wisconsin number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.