CallataGuides

Business phone system for limited-service restaurants in California

34,527 limited-service restaurants operated in California in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
34,527CBP 2023
Employees
604,758mid-March 2023
Per 100k residents
87.6U.S. 79.4
State rank
1st of 51by count

How many limited-service restaurants operate in California

The Census Bureau counted 34,527 limited-service restaurants in California in its 2023 County Business Patterns (NAICS 722513). They employed 604,758 people in mid-March and reported $15.2 billion in annual payroll. That is the 1st highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.4% of the 1,029,689 business establishments in the state.

Per 100,000 residents (2024 estimate) California has 87.6 limited-service restaurants, 10.3% above the national rate of 79.4. The average establishment has 17.5 employees against 18.4 nationally. Payroll per employee is $25,204, 20.8% above the U.S. figure of $20,857.

Limited-service restaurants: California compared with the U.S., 2023
MeasureCaliforniaUnited States
Establishments34,527270,088
Mid-March employees604,7584,965,080
Annual payroll$15,242,291,000$103,557,315,000
Employees per establishment17.518.4
Payroll per employee$25,204$20,857
Establishments per 100,000 residents87.679.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

California's largest markets for limited-service restaurants

Census published limited-service restaurant counts for 35 metro or micropolitan areas that include part of California. The largest is Los Angeles, CA, with 12,756 establishments. Single-state metro and micropolitan areas account for 99% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Limited-service restaurants by metro or micropolitan area, California, 2023
AreaEstablishmentsEmployeesPer 100k residents
Los Angeles, CA12,756218,09898.7
San Francisco, CA4,14059,84989.1
Riverside, CA3,90777,31782.4
San Diego, CA3,08655,31593.5
Sacramento, CA2,02736,69282.3
San Jose, CA1,64728,62782.5
Fresno, CA89516,91375.2
Bakersfield, CA71714,09077.7
Oxnard, CA71013,88385.0
Stockton, CA56211,10768.9
Modesto, CA4328,39377.6
Santa Maria, CA4207,70094.5
Santa Rosa, CA3545,77872.9
Visalia, CA3246,19367.0
Vallejo, CA3186,02869.9
Salinas, CA3055,46969.9
San Luis Obispo, CA2944,621104.3
Santa Cruz, CA2063,65678.5
Merced, CA1693,68756.9
Chico, CA1622,99577.8
Redding, CA1302,50271.8
Yuba City, CA1162,26962.4
Hanford, CA1132,26372.9
El Centro, CA1102,13360.5
Eureka, CA931,44070.3

Top 25 of 35 areas by establishments. Source: Census CBP 2023.

Team sizes at limited-service restaurants in California

22.7% of California's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 40.8% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Limited-service restaurants in California by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees7,84122.7%24.3%
5–9 employees6,23818.1%16.2%
10–19 employees9,33727.0%24.6%
20–49 employees9,24426.8%28.4%
50 or more employees1,8665.4%6.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for limited-service restaurants in California

Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback. That holds for limited-service restaurants in California as much as anywhere.

A few of the calls that come in to limited-service restaurants in California:

When nobody can pick up

After-hours callers usually want hours or catering information.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Phone system pricing for an 18-person limited-service restaurant

Limited-service restaurants in California average 17.5 employees, so the comparison uses an 18-person team. On a per-user plan that headcount sets the bill: $449.10 a month on Ooma Office Pro or $540.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 18 people cost $359.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $2,172. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for an 18-person limited-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$359.00$4,308.00
Quo (Starter)$19.00 per user$342.00$4,104.00
Nextiva (Core)$23.00 per user$414.00$4,968.00
Ooma (Office Pro)$24.95 per user$449.10$5,389.20
Dialpad (Standard)$27.00 per user$486.00$5,832.00
RingCentral (RingEX Core)$30.00 per user$540.00$6,480.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in California

California has 41 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in California by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
408787Pacific1959669
213786Pacific1947323, 738
310786Pacific1991424
323786Pacific1998213, 738
714786Pacific1951657
805786Pacific1957820
909786Pacific1992840
415785Pacific1947628
510785Pacific1991341
559785Pacific1998357
619785Pacific1982858
707785Pacific1959369
760785Pacific1997442
916785Pacific1947279
209784Pacific1958350
530782Pacific1997837
818781Pacific1984747
949745Pacific1998none
626734Pacific1997none
650716Pacific1997none

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for limited-service restaurants in California

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in California, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many limited-service restaurants are in California?

34,527 in 2023, according to Census County Business Patterns. They employed 604,758 people in mid-March.

Which California metro area has the most limited-service restaurants?

Los Angeles, CA, with 12,756 establishments in 2023.

What does a phone system cost an 18-person limited-service restaurant?

$540.00 a month on RingCentral RingEX Core or $449.10 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $359.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a California number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.