Business phone system for limited-service restaurants in California
34,527 limited-service restaurants operated in California in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 34,527CBP 2023
- Employees
- 604,758mid-March 2023
- Per 100k residents
- 87.6U.S. 79.4
- State rank
- 1st of 51by count
How many limited-service restaurants operate in California
The Census Bureau counted 34,527 limited-service restaurants in California in its 2023 County Business Patterns (NAICS 722513). They employed 604,758 people in mid-March and reported $15.2 billion in annual payroll. That is the 1st highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.4% of the 1,029,689 business establishments in the state.
Per 100,000 residents (2024 estimate) California has 87.6 limited-service restaurants, 10.3% above the national rate of 79.4. The average establishment has 17.5 employees against 18.4 nationally. Payroll per employee is $25,204, 20.8% above the U.S. figure of $20,857.
| Measure | California | United States |
|---|---|---|
| Establishments | 34,527 | 270,088 |
| Mid-March employees | 604,758 | 4,965,080 |
| Annual payroll | $15,242,291,000 | $103,557,315,000 |
| Employees per establishment | 17.5 | 18.4 |
| Payroll per employee | $25,204 | $20,857 |
| Establishments per 100,000 residents | 87.6 | 79.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
California's largest markets for limited-service restaurants
Census published limited-service restaurant counts for 35 metro or micropolitan areas that include part of California. The largest is Los Angeles, CA, with 12,756 establishments. Single-state metro and micropolitan areas account for 99% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Los Angeles, CA | 12,756 | 218,098 | 98.7 |
| San Francisco, CA | 4,140 | 59,849 | 89.1 |
| Riverside, CA | 3,907 | 77,317 | 82.4 |
| San Diego, CA | 3,086 | 55,315 | 93.5 |
| Sacramento, CA | 2,027 | 36,692 | 82.3 |
| San Jose, CA | 1,647 | 28,627 | 82.5 |
| Fresno, CA | 895 | 16,913 | 75.2 |
| Bakersfield, CA | 717 | 14,090 | 77.7 |
| Oxnard, CA | 710 | 13,883 | 85.0 |
| Stockton, CA | 562 | 11,107 | 68.9 |
| Modesto, CA | 432 | 8,393 | 77.6 |
| Santa Maria, CA | 420 | 7,700 | 94.5 |
| Santa Rosa, CA | 354 | 5,778 | 72.9 |
| Visalia, CA | 324 | 6,193 | 67.0 |
| Vallejo, CA | 318 | 6,028 | 69.9 |
| Salinas, CA | 305 | 5,469 | 69.9 |
| San Luis Obispo, CA | 294 | 4,621 | 104.3 |
| Santa Cruz, CA | 206 | 3,656 | 78.5 |
| Merced, CA | 169 | 3,687 | 56.9 |
| Chico, CA | 162 | 2,995 | 77.8 |
| Redding, CA | 130 | 2,502 | 71.8 |
| Yuba City, CA | 116 | 2,269 | 62.4 |
| Hanford, CA | 113 | 2,263 | 72.9 |
| El Centro, CA | 110 | 2,133 | 60.5 |
| Eureka, CA | 93 | 1,440 | 70.3 |
Top 25 of 35 areas by establishments. Source: Census CBP 2023.
Team sizes at limited-service restaurants in California
22.7% of California's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 40.8% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 7,841 | 22.7% | 24.3% |
| 5–9 employees | 6,238 | 18.1% | 16.2% |
| 10–19 employees | 9,337 | 27.0% | 24.6% |
| 20–49 employees | 9,244 | 26.8% | 28.4% |
| 50 or more employees | 1,866 | 5.4% | 6.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for limited-service restaurants in California
Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback. That holds for limited-service restaurants in California as much as anywhere.
A few of the calls that come in to limited-service restaurants in California:
- A customer calls about an order mistake.
- A delivery driver calls for directions.
- The restaurant calls a customer about an order delay.
When nobody can pick up
After-hours callers usually want hours or catering information.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for an 18-person limited-service restaurant
Limited-service restaurants in California average 17.5 employees, so the comparison uses an 18-person team. On a per-user plan that headcount sets the bill: $449.10 a month on Ooma Office Pro or $540.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 18 people cost $359.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $2,172. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $359.00 | $4,308.00 |
| Quo (Starter) | $19.00 per user | $342.00 | $4,104.00 |
| Nextiva (Core) | $23.00 per user | $414.00 | $4,968.00 |
| Ooma (Office Pro) | $24.95 per user | $449.10 | $5,389.20 |
| Dialpad (Standard) | $27.00 per user | $486.00 | $5,832.00 |
| RingCentral (RingEX Core) | $30.00 per user | $540.00 | $6,480.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in California
California has 41 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 408 | 787 | Pacific | 1959 | 669 |
| 213 | 786 | Pacific | 1947 | 323, 738 |
| 310 | 786 | Pacific | 1991 | 424 |
| 323 | 786 | Pacific | 1998 | 213, 738 |
| 714 | 786 | Pacific | 1951 | 657 |
| 805 | 786 | Pacific | 1957 | 820 |
| 909 | 786 | Pacific | 1992 | 840 |
| 415 | 785 | Pacific | 1947 | 628 |
| 510 | 785 | Pacific | 1991 | 341 |
| 559 | 785 | Pacific | 1998 | 357 |
| 619 | 785 | Pacific | 1982 | 858 |
| 707 | 785 | Pacific | 1959 | 369 |
| 760 | 785 | Pacific | 1997 | 442 |
| 916 | 785 | Pacific | 1947 | 279 |
| 209 | 784 | Pacific | 1958 | 350 |
| 530 | 782 | Pacific | 1997 | 837 |
| 818 | 781 | Pacific | 1984 | 747 |
| 949 | 745 | Pacific | 1998 | none |
| 626 | 734 | Pacific | 1997 | none |
| 650 | 716 | Pacific | 1997 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for limited-service restaurants in California
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in California, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many limited-service restaurants are in California?
34,527 in 2023, according to Census County Business Patterns. They employed 604,758 people in mid-March.
Which California metro area has the most limited-service restaurants?
Los Angeles, CA, with 12,756 establishments in 2023.
What does a phone system cost an 18-person limited-service restaurant?
$540.00 a month on RingCentral RingEX Core or $449.10 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $359.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a California number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.