Business phone system for wineries
How wineries use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 4,560CBP 2023
- Employees
- 65,478mid-March 2023
- Avg. team
- 14.4employees per establishment
- Metro areas
- 215with published counts
Wineries in the United States
County Business Patterns counted 4,560 wineries in the U.S. in 2023 (NAICS 312130, Wineries). They employed 65,478 people in mid-March and paid $3.8 billion in annual payroll. The average establishment has 14.4 employees. That is 1.3 establishments for every 100,000 residents.
California has the most (1,714), followed by Washington (392), Oregon (344), and Texas (253). Relative to population, Oregon leads with 8.1 per 100,000 residents, and Louisiana has the fewest at 0.1.
| Measure | United States |
|---|---|
| Establishments | 4,560 |
| Mid-March employees | 65,478 |
| Annual payroll | $3,813,123,000 |
| Payroll per employee | $58,235 |
| Employees per establishment | 14.4 |
Source: Census County Business Patterns 2023.
Why the phone matters for wineries
Wineries take calls about tastings, events and wine club memberships. Club members expect personal service.
Calls wineries commonly handle:
- A guest calls to book a tasting.
- A wine club member calls about a shipment.
- A couple calls about a vineyard wedding.
- The winery calls a member about a card update.
- A restaurant calls about a wholesale order.
Texting and after-hours calls
Wineries text tasting confirmations and club shipment notices.
After-hours calls are mostly booking inquiries.
How big wineries are
42.5% of U.S. wineries with employees had fewer than five people in March 2023. 65.0% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 1,939 | 42.5% |
| 5–9 employees | 1,024 | 22.5% |
| 10–19 employees | 805 | 17.7% |
| 20–49 employees | 556 | 12.2% |
| 50 or more employees | 234 | 5.1% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Wineries by state
Establishment counts for the 49 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 1,714 | 34,243 | 4.3 |
| Washington | 392 | 4,519 | 4.9 |
| Oregon | 344 | 3,515 | 8.1 |
| Texas | 253 | 2,500 | 0.8 |
| New York | 234 | 2,551 | 1.2 |
| Pennsylvania | 176 | 1,837 | 1.3 |
| Virginia | 149 | 2,502 | 1.7 |
| Michigan | 128 | 1,419 | 1.3 |
| Ohio | 109 | 1,086 | 0.9 |
| North Carolina | 78 | 1,120 | 0.7 |
| Wisconsin | 69 | 610 | 1.2 |
| Colorado | 66 | 425 | 1.1 |
| Illinois | 66 | 611 | 0.5 |
| Missouri | 60 | 956 | 1.0 |
| Indiana | 54 | 681 | 0.8 |
| Georgia | 45 | 508 | 0.4 |
| Tennessee | 45 | 532 | 0.6 |
| Arizona | 44 | 463 | 0.6 |
| Maryland | 42 | 434 | 0.7 |
| New Jersey | 40 | 723 | 0.4 |
| Minnesota | 38 | 522 | 0.7 |
| Florida | 36 | 324 | 0.2 |
| Iowa | 34 | 258 | 1.0 |
| Kentucky | 34 | 239 | 0.7 |
| Idaho | 33 | 326 | 1.6 |
| Connecticut | 31 | 272 | 0.8 |
| Massachusetts | 27 | 291 | 0.4 |
| Oklahoma | 22 | 127 | 0.5 |
| Vermont | 19 | — | 2.9 |
| Maine | 17 | 87 | 1.2 |
| New Mexico | 17 | 264 | 0.8 |
| Nebraska | 15 | 160 | 0.7 |
| New Hampshire | 15 | 85 | 1.1 |
| Kansas | 14 | — | 0.5 |
| Montana | 12 | 89 | 1.1 |
| Arkansas | 11 | 106 | 0.4 |
| South Carolina | 10 | 127 | 0.2 |
| Utah | 9 | 122 | 0.3 |
| Alabama | 8 | 35 | 0.2 |
| North Dakota | 7 | 23 | 0.9 |
| Rhode Island | 7 | 91 | 0.6 |
| South Dakota | 7 | — | 0.8 |
| West Virginia | 7 | 32 | 0.4 |
| Alaska | 5 | 38 | 0.7 |
| Delaware | 3 | — | 0.3 |
| Hawaii | 3 | 51 | 0.2 |
| Louisiana | 3 | — | 0.1 |
| Nevada | 3 | — | 0.1 |
| Wyoming | 3 | — | 0.5 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for wineries
Census published winery counts for 215 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| Napa, CA | 421 | 9,057 |
| Santa Rosa, CA | 327 | 6,159 |
| Portland, OR-WA | 217 | 2,199 |
| San Luis Obispo, CA | 166 | 2,443 |
| Santa Maria, CA | 115 | 1,514 |
| Seattle, WA | 103 | 1,395 |
| San Francisco, CA | 86 | 1,055 |
| Sacramento, CA | 80 | 701 |
| Washington, DC-VA-MD-WV | 74 | 1,196 |
| Walla Walla, WA | 74 | 745 |
| Los Angeles, CA | 64 | 1,159 |
| New York, NY-NJ | 60 | 934 |
| Stockton, CA | 59 | 2,110 |
| Kennewick, WA | 50 | 892 |
| Riverside, CA | 48 | 1,463 |
| Philadelphia, PA-NJ-DE-MD | 43 | 490 |
| San Diego, CA | 43 | 427 |
| San Jose, CA | 43 | 737 |
| Salinas, CA | 40 | 483 |
| Dallas, TX | 39 | 457 |
| Wenatchee, WA | 39 | 294 |
| Austin, TX | 36 | 375 |
| Salem, OR | 35 | 390 |
| Ukiah, CA | 35 | 1,025 |
| Medford, OR | 33 | 276 |
Phone system pricing for a 14-person winery
The average U.S. winery has 14.4 employees, so the comparison uses a 14-person team. Priced per seat, 14 users would run $420.00 a month on RingCentral RingEX Core and $349.30 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 14 people cost $279.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,692. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $279.00 | $3,348.00 |
| Quo (Starter) | $19.00 per user | $266.00 | $3,192.00 |
| Nextiva (Core) | $23.00 per user | $322.00 | $3,864.00 |
| Ooma (Office Pro) | $24.95 per user | $349.30 | $4,191.60 |
| Dialpad (Standard) | $27.00 per user | $378.00 | $4,536.00 |
| RingCentral (RingEX Core) | $30.00 per user | $420.00 | $5,040.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for wineries
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many wineries are in the U.S.?
4,560 in 2023, according to Census County Business Patterns (NAICS 312130).
What does a phone system cost a 14-person winery?
$420.00 a month on RingCentral RingEX Core or $349.30 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $279.00 a month on Callata, where $99 covers the first 5 users.
Can wineries keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a winery?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.