Business phone system for limited-service restaurants in Missouri
4,814 limited-service restaurants operated in Missouri in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 4,814CBP 2023
- Employees
- 98,624mid-March 2023
- Per 100k residents
- 77.1U.S. 79.4
- State rank
- 19th of 51by count
Limited-service restaurants in Missouri by the numbers
The Census Bureau counted 4,814 limited-service restaurants in Missouri in its 2023 County Business Patterns (NAICS 722513). They employed 98,624 people in mid-March and reported $1.9 billion in annual payroll. That is the 19th highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.2% of the 151,475 business establishments in the state.
Per 100,000 residents (2024 estimate) Missouri has 77.1 limited-service restaurants, 2.9% below the national rate of 79.4. The average establishment has 20.5 employees against 18.4 nationally. Payroll per employee is $19,516, 6.4% below the U.S. figure of $20,857.
| Measure | Missouri | United States |
|---|---|---|
| Establishments | 4,814 | 270,088 |
| Mid-March employees | 98,624 | 4,965,080 |
| Annual payroll | $1,924,700,000 | $103,557,315,000 |
| Employees per establishment | 20.5 | 18.4 |
| Payroll per employee | $19,516 | $20,857 |
| Establishments per 100,000 residents | 77.1 | 79.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where limited-service restaurants in Missouri are concentrated
Census published limited-service restaurant counts for 26 metro or micropolitan areas that include part of Missouri. The largest is St. Louis, MO-IL, with 2,334 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 25% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| St. Louis, MO-IL | 2,334 | 45,289 | 83.0 |
| Kansas City, MO-KS | 1,696 | 36,915 | 75.3 |
| Springfield, MO | 430 | 8,962 | 86.5 |
| Columbia, MO | 175 | 4,234 | 79.8 |
| Joplin, MO-KS | 160 | 3,361 | 77.2 |
| Jefferson City, MO | 106 | 2,512 | 70.0 |
| St. Joseph, MO-KS | 96 | 2,174 | 80.6 |
| Cape Girardeau, MO-IL | 87 | 1,917 | 88.0 |
| Branson, MO | 56 | 1,103 | 98.7 |
| Farmington, MO | 53 | 1,069 | 78.5 |
| Quincy, IL-MO | 42 | 998 | 56.8 |
| Poplar Bluff, MO | 40 | 803 | 95.7 |
| Warrensburg, MO | 36 | 751 | 64.4 |
| Sikeston, MO | 35 | 680 | 70.4 |
| Sedalia, MO | 34 | 928 | 77.6 |
| Rolla, MO | 33 | 905 | 72.3 |
| Fort Leonard Wood, MO | 30 | 685 | 55.6 |
| Hannibal, MO | 30 | 527 | 77.1 |
| West Plains, MO | 26 | 831 | 63.8 |
| Lebanon, MO | 26 | 595 | 70.8 |
| Kennett, MO | 24 | 481 | 88.9 |
| Kirksville, MO | 20 | 517 | 67.3 |
| Marshall, MO | 16 | 309 | 68.6 |
| Moberly, MO | 15 | 366 | 62.3 |
| Mexico, MO | 13 | — | 53.5 |
Top 25 of 26 areas by establishments. Source: Census CBP 2023.
Team sizes at limited-service restaurants in Missouri
19.0% of Missouri's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 31.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 912 | 19.0% | 24.3% |
| 5–9 employees | 596 | 12.4% | 16.2% |
| 10–19 employees | 1,355 | 28.2% | 24.6% |
| 20–49 employees | 1,592 | 33.1% | 28.4% |
| 50 or more employees | 357 | 7.4% | 6.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What limited-service restaurants in Missouri use the phone for
Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback.
Calls a limited-service restaurant in Missouri might handle in a typical week include:
- A customer calls in a lunch order.
- The restaurant calls a customer about an order delay.
- An office calls about catering for a meeting.
Business texting for limited-service restaurants
Restaurants text order-ready notices.
Texting from a local number in Missouri requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for limited-service restaurants in Missouri
Limited-service restaurants in Missouri average 20.5 employees, so the comparison uses a 20-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 20 users on RingCentral RingEX Core cost $600.00 a month and 20 on Ooma Office Pro cost $499.00. Callata comes to $399.00 a month for 20 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,412 less than RingCentral for a limited-service restaurant in Missouri of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $399.00 | $4,788.00 |
| Quo (Starter) | $19.00 per user | $380.00 | $4,560.00 |
| Nextiva (Core) | $23.00 per user | $460.00 | $5,520.00 |
| Ooma (Office Pro) | $24.95 per user | $499.00 | $5,988.00 |
| Dialpad (Standard) | $27.00 per user | $540.00 | $6,480.00 |
| RingCentral (RingEX Core) | $30.00 per user | $600.00 | $7,200.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Missouri
Missouri has 9 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a limited-service restaurant can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 573 | 786 | Central | 1996 | 235 |
| 816 | 785 | Central | 1947 | 975 |
| 314 | 783 | Central | 1947 | 557 |
| 417 | 711 | Central | 1950 | none |
| 660 | 516 | Central | 1997 | none |
| 636 | 435 | Central | 1999 | none |
| 557 | 83 | Central | 2022 | 314 |
| 235 | 41 | Central | 2024 | 573 |
| 975 | 28 | Central | 2023 | 816 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for limited-service restaurants in Missouri
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in Missouri is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many limited-service restaurants are in Missouri?
4,814 in 2023, according to Census County Business Patterns. They employed 98,624 people in mid-March.
Which Missouri metro area has the most limited-service restaurants?
St. Louis, MO-IL, with 2,334 establishments in 2023.
What does a phone system cost a 20-person limited-service restaurant?
$600.00 a month on RingCentral RingEX Core or $499.00 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $399.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Missouri number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.