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Business phone system for limited-service restaurants in Maryland

5,487 limited-service restaurants operated in Maryland in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
5,487CBP 2023
Employees
91,593mid-March 2023
Per 100k residents
87.6U.S. 79.4
State rank
15th of 51by count

How many limited-service restaurants operate in Maryland

Maryland had 5,487 limited-service restaurants in 2023, according to Census County Business Patterns (NAICS 722513, Limited-Service Restaurants). They employed 91,593 people in mid-March and reported $2.0 billion in annual payroll. That is the 15th highest count among the 51 states and DC with published figures. Limited-service restaurants make up 3.8% of the 142,967 business establishments in the state.

Per 100,000 residents (2024 estimate) Maryland has 87.6 limited-service restaurants, 10.3% above the national rate of 79.4. The average establishment has 16.7 employees against 18.4 nationally. Payroll per employee is $21,867, 4.8% above the U.S. figure of $20,857.

Limited-service restaurants: Maryland compared with the U.S., 2023
MeasureMarylandUnited States
Establishments5,487270,088
Mid-March employees91,5934,965,080
Annual payroll$2,002,898,000$103,557,315,000
Employees per establishment16.718.4
Payroll per employee$21,867$20,857
Establishments per 100,000 residents87.679.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Maryland's largest markets for limited-service restaurants

Census published limited-service restaurant counts for 10 metro or micropolitan areas that include part of Maryland. The largest is Washington, DC-VA-MD-WV, with 5,579 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 57% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Limited-service restaurants by metro or micropolitan area, Maryland, 2023
AreaEstablishmentsEmployeesPer 100k residents
Washington, DC-VA-MD-WV5,57996,39986.7
Philadelphia, PA-NJ-DE-MD5,14067,21481.2
Baltimore, MD2,68841,79394.0
Hagerstown, MD-WV2054,28765.9
Lexington Park, MD1573,26274.3
Ocean Pines, MD1111,016204.3
Salisbury, MD1011,80676.8
Cumberland, MD-WV701,62674.6
Easton, MD2857173.2
Cambridge, MD2337069.4

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at limited-service restaurants in Maryland

31.8% of Maryland's limited-service restaurants with employees had fewer than five people in March 2023, compared with 24.3% nationally. 50.1% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Limited-service restaurants in Maryland by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,74531.8%24.3%
5–9 employees1,00418.3%16.2%
10–19 employees1,06819.5%24.6%
20–49 employees1,32324.1%28.4%
50 or more employees3466.3%6.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for limited-service restaurants in Maryland

Counter-service restaurants take phone orders and catering requests while serving a line of customers. Calls need to be answered quickly or captured for a callback.

A few of the calls that come in to limited-service restaurants in Maryland:

Calls after closing time

After-hours callers usually want hours or catering information.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for limited-service restaurants in Maryland

Limited-service restaurants in Maryland average 16.7 employees, so the comparison uses a 17-person team. Priced per seat, 17 users would run $510.00 a month on RingCentral RingEX Core and $424.15 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 17 people cost $339.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $2,052. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 17-person limited-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$339.00$4,068.00
Quo (Starter)$19.00 per user$323.00$3,876.00
Nextiva (Core)$23.00 per user$391.00$4,692.00
Ooma (Office Pro)$24.95 per user$424.15$5,089.80
Dialpad (Standard)$27.00 per user$459.00$5,508.00
RingCentral (RingEX Core)$30.00 per user$510.00$6,120.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Maryland

Maryland has 6 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Maryland by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
240785Eastern1997227, 301
443785Eastern1997410, 667
301784Eastern1947240, 227
410783Eastern1991443, 667
667452Eastern2012410, 443
227141Eastern2023240, 301

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for limited-service restaurants in Maryland

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Maryland, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many limited-service restaurants are in Maryland?

5,487 in 2023, according to Census County Business Patterns. They employed 91,593 people in mid-March.

Which Maryland metro area has the most limited-service restaurants?

Washington, DC-VA-MD-WV, with 5,579 establishments in 2023.

What does a phone system cost a 17-person limited-service restaurant?

$510.00 a month on RingCentral RingEX Core or $424.15 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $339.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Maryland number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.