CallataGuides

Business phone system for nursing care facilities

How nursing care facilities use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
18,126CBP 2023
Employees
1,426,754mid-March 2023
Avg. team
78.7employees per establishment
Metro areas
732with published counts

Nursing care facilities in the United States

County Business Patterns counted 18,126 nursing care facilities in the U.S. in 2023 (NAICS 623110, Nursing Care Facilities (Skilled Nursing Facilities)). They employed 1,426,754 people in mid-March and paid $63.5 billion in annual payroll. The average establishment has 78.7 employees. That is 5.3 establishments for every 100,000 residents.

California has the most (1,955), followed by Texas (1,546), Florida (1,052), and Ohio (961). Relative to population, South Dakota leads with 10.7 per 100,000 residents, and Alaska has the fewest at 2.0.

Nursing care facilities in the U.S., 2023
MeasureUnited States
Establishments18,126
Mid-March employees1,426,754
Annual payroll$63,460,785,000
Payroll per employee$44,479
Employees per establishment78.7

Source: Census County Business Patterns 2023.

Why the phone matters for nursing care facilities

Skilled nursing facilities field admission inquiries, family calls and calls from hospitals and physicians, and each needs to reach a different department. Reliable routing keeps admission calls from waiting behind routine questions.

Calls nursing care facilities commonly handle:

Texting and after-hours calls

Facilities text visiting updates and care-conference reminders to families.

Facilities run around the clock, so after-hours calls need to reach the nursing station or a supervisor rather than a voicemail box.

Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.

How big nursing care facilities are

12.9% of U.S. nursing care facilities with employees had fewer than five people in March 2023. 16.9% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. nursing care facilities by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees2,33412.9%
5–9 employees7294.0%
10–19 employees9495.2%
20–49 employees2,59914.3%
50 or more employees11,51463.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Nursing care facilities by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Nursing care facilities by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California1,955142,9115.0
Texas1,546103,8084.9
Florida1,05283,4314.5
Ohio96179,1598.1
Illinois79366,3926.2
New York731102,0633.7
Pennsylvania64859,3805.0
Missouri54735,9338.8
New Jersey53751,1195.7
Indiana52245,2967.5
North Carolina48934,7684.4
Michigan46437,6364.6
Georgia45531,0514.1
Minnesota43527,9707.5
Massachusetts42840,1126.0
Wisconsin38626,5806.5
Washington37618,3324.7
Virginia35428,1484.0
Maryland33724,6275.4
Tennessee33728,3974.7
Iowa33321,14510.3
Kentucky31824,1136.9
Oklahoma30718,2767.5
Louisiana28923,4446.3
Kansas27914,3879.4
Arkansas25218,6138.2
Colorado25020,0044.2
Arizona24218,3513.2
Connecticut23528,4336.4
Oregon23212,9155.4
Alabama22221,4364.3
South Carolina21218,9263.9
Mississippi19714,6976.7
Nebraska15412,0147.7
West Virginia1309,1057.3
Utah1269,3483.6
New Hampshire1035,9617.3
Idaho1016,8745.0
South Dakota995,36410.7
Maine976,4706.9
Nevada888,4942.7
Rhode Island868,2077.7
North Dakota696,9498.7
Montana663,3745.8
New Mexico624,5672.9
Delaware595,4845.6
Hawaii564,7203.9
Vermont472,7667.2
Wyoming312,0125.3
District of Columbia161,8362.3
Alaska151,3562.0

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for nursing care facilities

Census published nursing care facility counts for 732 metro and micropolitan areas. The 25 largest:

Top metro areas for nursing care facilities by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ80498,561
Los Angeles, CA79857,489
Chicago, IL-IN45442,621
Dallas, TX38026,660
Philadelphia, PA-NJ-DE-MD33531,569
Miami, FL28820,646
Boston, MA-NH27224,441
Houston, TX24614,934
Minneapolis, MN-WI24213,361
San Francisco, CA23515,234
Detroit, MI20917,790
Washington, DC-VA-MD-WV20715,421
Cleveland, OH20218,224
Seattle, WA2008,022
St. Louis, MO-IL19715,530
Atlanta, GA19012,880
Riverside, CA18413,221
Tampa, FL18414,470
Phoenix, AZ16711,827
Baltimore, MD16511,485
Kansas City, MO-KS1449,451
Indianapolis, IN14313,116
Cincinnati, OH-KY-IN14112,625
San Antonio, TX1368,745
Portland, OR-WA1347,158

Callata vs. per-seat pricing for nursing care facilities in the U.S.

The average U.S. nursing care facility has 78.7 employees, so the comparison uses a 79-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 79 users on RingCentral RingEX Core cost $2,370.00 a month and 79 on Ooma Office Pro cost $1,971.05. Callata comes to $1,579.00 a month for 79 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $9,492 less than RingCentral for a nursing care facility in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 79-person nursing care facility
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$1,579.00$18,948.00
Quo (Starter)$19.00 per user$1,501.00$18,012.00
Nextiva (Core)$23.00 per user$1,817.00$21,804.00
Ooma (Office Pro)$24.95 per user$1,971.05$23,652.60
Dialpad (Standard)$27.00 per user$2,133.00$25,596.00
RingCentral (RingEX Core)$30.00 per user$2,370.00$28,440.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for nursing care facilities

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many nursing care facilities are in the U.S.?

18,126 in 2023, according to Census County Business Patterns (NAICS 623110).

What does a phone system cost a 79-person nursing care facility?

$2,370.00 a month on RingCentral RingEX Core or $1,971.05 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,579.00 a month on Callata, where $99 covers the first 5 users.

Can nursing care facilities keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a nursing care facility?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.