Business phone system for nursing care facilities
How nursing care facilities use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 18,126CBP 2023
- Employees
- 1,426,754mid-March 2023
- Avg. team
- 78.7employees per establishment
- Metro areas
- 732with published counts
Nursing care facilities in the United States
County Business Patterns counted 18,126 nursing care facilities in the U.S. in 2023 (NAICS 623110, Nursing Care Facilities (Skilled Nursing Facilities)). They employed 1,426,754 people in mid-March and paid $63.5 billion in annual payroll. The average establishment has 78.7 employees. That is 5.3 establishments for every 100,000 residents.
California has the most (1,955), followed by Texas (1,546), Florida (1,052), and Ohio (961). Relative to population, South Dakota leads with 10.7 per 100,000 residents, and Alaska has the fewest at 2.0.
| Measure | United States |
|---|---|
| Establishments | 18,126 |
| Mid-March employees | 1,426,754 |
| Annual payroll | $63,460,785,000 |
| Payroll per employee | $44,479 |
| Employees per establishment | 78.7 |
Source: Census County Business Patterns 2023.
Why the phone matters for nursing care facilities
Skilled nursing facilities field admission inquiries, family calls and calls from hospitals and physicians, and each needs to reach a different department. Reliable routing keeps admission calls from waiting behind routine questions.
Calls nursing care facilities commonly handle:
- A hospital discharge planner calls about an admission.
- A family member calls for an update on a resident.
- A pharmacy calls to confirm medication orders.
- A family calls to schedule a care conference.
- A job applicant calls about open nursing shifts.
Texting and after-hours calls
Facilities text visiting updates and care-conference reminders to families.
Facilities run around the clock, so after-hours calls need to reach the nursing station or a supervisor rather than a voicemail box.
Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.
How big nursing care facilities are
12.9% of U.S. nursing care facilities with employees had fewer than five people in March 2023. 16.9% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 2,334 | 12.9% |
| 5–9 employees | 729 | 4.0% |
| 10–19 employees | 949 | 5.2% |
| 20–49 employees | 2,599 | 14.3% |
| 50 or more employees | 11,514 | 63.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Nursing care facilities by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 1,955 | 142,911 | 5.0 |
| Texas | 1,546 | 103,808 | 4.9 |
| Florida | 1,052 | 83,431 | 4.5 |
| Ohio | 961 | 79,159 | 8.1 |
| Illinois | 793 | 66,392 | 6.2 |
| New York | 731 | 102,063 | 3.7 |
| Pennsylvania | 648 | 59,380 | 5.0 |
| Missouri | 547 | 35,933 | 8.8 |
| New Jersey | 537 | 51,119 | 5.7 |
| Indiana | 522 | 45,296 | 7.5 |
| North Carolina | 489 | 34,768 | 4.4 |
| Michigan | 464 | 37,636 | 4.6 |
| Georgia | 455 | 31,051 | 4.1 |
| Minnesota | 435 | 27,970 | 7.5 |
| Massachusetts | 428 | 40,112 | 6.0 |
| Wisconsin | 386 | 26,580 | 6.5 |
| Washington | 376 | 18,332 | 4.7 |
| Virginia | 354 | 28,148 | 4.0 |
| Maryland | 337 | 24,627 | 5.4 |
| Tennessee | 337 | 28,397 | 4.7 |
| Iowa | 333 | 21,145 | 10.3 |
| Kentucky | 318 | 24,113 | 6.9 |
| Oklahoma | 307 | 18,276 | 7.5 |
| Louisiana | 289 | 23,444 | 6.3 |
| Kansas | 279 | 14,387 | 9.4 |
| Arkansas | 252 | 18,613 | 8.2 |
| Colorado | 250 | 20,004 | 4.2 |
| Arizona | 242 | 18,351 | 3.2 |
| Connecticut | 235 | 28,433 | 6.4 |
| Oregon | 232 | 12,915 | 5.4 |
| Alabama | 222 | 21,436 | 4.3 |
| South Carolina | 212 | 18,926 | 3.9 |
| Mississippi | 197 | 14,697 | 6.7 |
| Nebraska | 154 | 12,014 | 7.7 |
| West Virginia | 130 | 9,105 | 7.3 |
| Utah | 126 | 9,348 | 3.6 |
| New Hampshire | 103 | 5,961 | 7.3 |
| Idaho | 101 | 6,874 | 5.0 |
| South Dakota | 99 | 5,364 | 10.7 |
| Maine | 97 | 6,470 | 6.9 |
| Nevada | 88 | 8,494 | 2.7 |
| Rhode Island | 86 | 8,207 | 7.7 |
| North Dakota | 69 | 6,949 | 8.7 |
| Montana | 66 | 3,374 | 5.8 |
| New Mexico | 62 | 4,567 | 2.9 |
| Delaware | 59 | 5,484 | 5.6 |
| Hawaii | 56 | 4,720 | 3.9 |
| Vermont | 47 | 2,766 | 7.2 |
| Wyoming | 31 | 2,012 | 5.3 |
| District of Columbia | 16 | 1,836 | 2.3 |
| Alaska | 15 | 1,356 | 2.0 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for nursing care facilities
Census published nursing care facility counts for 732 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 804 | 98,561 |
| Los Angeles, CA | 798 | 57,489 |
| Chicago, IL-IN | 454 | 42,621 |
| Dallas, TX | 380 | 26,660 |
| Philadelphia, PA-NJ-DE-MD | 335 | 31,569 |
| Miami, FL | 288 | 20,646 |
| Boston, MA-NH | 272 | 24,441 |
| Houston, TX | 246 | 14,934 |
| Minneapolis, MN-WI | 242 | 13,361 |
| San Francisco, CA | 235 | 15,234 |
| Detroit, MI | 209 | 17,790 |
| Washington, DC-VA-MD-WV | 207 | 15,421 |
| Cleveland, OH | 202 | 18,224 |
| Seattle, WA | 200 | 8,022 |
| St. Louis, MO-IL | 197 | 15,530 |
| Atlanta, GA | 190 | 12,880 |
| Riverside, CA | 184 | 13,221 |
| Tampa, FL | 184 | 14,470 |
| Phoenix, AZ | 167 | 11,827 |
| Baltimore, MD | 165 | 11,485 |
| Kansas City, MO-KS | 144 | 9,451 |
| Indianapolis, IN | 143 | 13,116 |
| Cincinnati, OH-KY-IN | 141 | 12,625 |
| San Antonio, TX | 136 | 8,745 |
| Portland, OR-WA | 134 | 7,158 |
Callata vs. per-seat pricing for nursing care facilities in the U.S.
The average U.S. nursing care facility has 78.7 employees, so the comparison uses a 79-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 79 users on RingCentral RingEX Core cost $2,370.00 a month and 79 on Ooma Office Pro cost $1,971.05. Callata comes to $1,579.00 a month for 79 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $9,492 less than RingCentral for a nursing care facility in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $1,579.00 | $18,948.00 |
| Quo (Starter) | $19.00 per user | $1,501.00 | $18,012.00 |
| Nextiva (Core) | $23.00 per user | $1,817.00 | $21,804.00 |
| Ooma (Office Pro) | $24.95 per user | $1,971.05 | $23,652.60 |
| Dialpad (Standard) | $27.00 per user | $2,133.00 | $25,596.00 |
| RingCentral (RingEX Core) | $30.00 per user | $2,370.00 | $28,440.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for nursing care facilities
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many nursing care facilities are in the U.S.?
18,126 in 2023, according to Census County Business Patterns (NAICS 623110).
What does a phone system cost a 79-person nursing care facility?
$2,370.00 a month on RingCentral RingEX Core or $1,971.05 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,579.00 a month on Callata, where $99 covers the first 5 users.
Can nursing care facilities keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a nursing care facility?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.