CallataGuides

Business phone system for nursing care facilities in Wisconsin

386 nursing care facilities operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
386CBP 2023
Employees
26,580mid-March 2023
Per 100k residents
6.5U.S. 5.3
State rank
16th of 51by count

The nursing care facility industry in Wisconsin

County Business Patterns counts 386 establishments in Wisconsin classified as Nursing Care Facilities (Skilled Nursing Facilities) (NAICS 623110) for 2023. They employed 26,580 people in mid-March and reported $1.1 billion in annual payroll. That is the 16th highest count among the 51 states and DC with published figures. Nursing care facilities make up 0.27% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 6.5 nursing care facilities, 21.5% above the national rate of 5.3. The average establishment has 68.9 employees against 78.7 nationally. Payroll per employee is $39,544, 11.1% below the U.S. figure of $44,479.

Nursing care facilities: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments38618,126
Mid-March employees26,5801,426,754
Annual payroll$1,051,079,000$63,460,785,000
Employees per establishment68.978.7
Payroll per employee$39,544$44,479
Establishments per 100,000 residents6.55.3

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Nursing care facilities by metro area in Wisconsin

Census published nursing care facility counts for 26 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 242 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 76% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Nursing care facilities by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI24213,3616.4
Milwaukee, WI956,2566.0
Madison, WI373,6565.2
Duluth, MN-WI251,8368.9
Green Bay, WI161,1264.8
Eau Claire, WI159028.5
Appleton, WI131,0095.2
Fond du Lac, WI1363712.5
Beaver Dam, WI13—14.7
Racine, WI126596.0
Janesville, WI128257.3
La Crosse, WI-MN111,0716.4
Wausau, WI105527.2
Oshkosh, WI96565.2
Kenosha, WI86534.7
Sheboygan, WI82406.8
Whitewater, WI6—5.7
Marinette, WI-MI64909.2
Platteville, WI5—9.6
Rice Lake, WI533510.7
Manitowoc, WI43044.9
Wisconsin Rapids, WI4—5.4
Shawano, WI42248.8
Watertown, WI3—3.5
Baraboo, WI34964.5

Top 25 of 26 areas by establishments. Source: Census CBP 2023.

Team sizes at nursing care facilities in Wisconsin

7.8% of Wisconsin's nursing care facilities with employees had fewer than five people in March 2023, compared with 12.9% nationally. 12.5% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Nursing care facilities in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees307.8%12.9%
5–9 employees184.7%4.0%
10–19 employees3910.1%5.2%
20–49 employees9324.2%14.3%
50 or more employees20553.2%63.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What nursing care facilities in Wisconsin use the phone for

Skilled nursing facilities field admission inquiries, family calls and calls from hospitals and physicians, and each needs to reach a different department. Reliable routing keeps admission calls from waiting behind routine questions.

Calls a nursing care facility in Wisconsin might handle in a typical week include:

What nursing care facilities text about

Facilities text visiting updates and care-conference reminders to families.

Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for a 69-person nursing care facility

Nursing care facilities in Wisconsin average 68.9 employees, so the comparison uses a 69-person team. On a per-user plan that headcount sets the bill: $1,721.55 a month on Ooma Office Pro or $2,070.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $1,379.00 a month for 69 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $8,292 less than RingCentral for a nursing care facility in Wisconsin of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 69-person nursing care facility
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$1,379.00$16,548.00
Quo (Starter)$19.00 per user$1,311.00$15,732.00
Nextiva (Core)$23.00 per user$1,587.00$19,044.00
Ooma (Office Pro)$24.95 per user$1,721.55$20,658.60
Dialpad (Standard)$27.00 per user$1,863.00$22,356.00
RingCentral (RingEX Core)$30.00 per user$2,070.00$24,840.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a nursing care facility can hold a number in more than one of them.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for nursing care facilities in Wisconsin

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.

Frequently asked questions

How many nursing care facilities are in Wisconsin?

386 in 2023, according to Census County Business Patterns. They employed 26,580 people in mid-March.

Which Wisconsin metro area has the most nursing care facilities?

Minneapolis, MN-WI, with 242 establishments in 2023.

What does a phone system cost a 69-person nursing care facility?

$2,070.00 a month on RingCentral RingEX Core or $1,721.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,379.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.