Business phone system for fitness and recreational sports centers

Fitness and recreational sports centers in the United States

County Business Patterns counted 41,556 fitness and recreational sports centers in the U.S. in 2023 (NAICS 713940, Fitness and Recreational Sports Centers). They employed 708,273 people in mid-March and paid $13.5 billion in annual payroll. The average establishment has 17.0 employees. That is 12.2 establishments for every 100,000 residents.

California has the most (5,371), followed by Texas (3,465), Florida (2,791), and New York (2,498). Relative to population, New Hampshire leads with 20.7 per 100,000 residents, and West Virginia has the fewest at 6.7.

Why the phone matters for fitness and recreational sports centers

Gyms and studios take calls about memberships, classes and billing. Prospective members often call before visiting.

Calls fitness and recreational sports centers commonly handle:

• A prospect calls about membership options.
• A member calls about a billing question.
• A member calls to book personal training.
• The gym calls a member about a class change.
• A member calls about freezing a membership.

Texting and after-hours calls

Gyms text class reminders and membership notices.

After-hours calls are mostly membership questions.

How big fitness and recreational sports centers are

40.9% of U.S. fitness and recreational sports centers with employees had fewer than five people in March 2023. 59.0% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

Fitness and recreational sports centers by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Largest metro areas for fitness and recreational sports centers

Census published fitness center counts for 764 metro and micropolitan areas. The 25 largest:

Callata vs. per-seat pricing for fitness and recreational sports centers in the U.S.

The average U.S. fitness center has 17.0 employees, so the comparison uses a 17-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 17 users on RingCentral RingEX Core cost $510.00 a month and 17 on Ooma Office Pro cost $424.15. On Callata the same 17 people cost $339.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $2,052. Some vendors discount annual contracts; the table shows month-to-month prices.

How Callata works for fitness and recreational sports centers

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.