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Business phone system for fitness and recreational sports centers in Wisconsin

836 fitness and recreational sports centers operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
836CBP 2023
Employees
17,773mid-March 2023
Per 100k residents
14.0U.S. 12.2
State rank
16th of 51by count

How many fitness and recreational sports centers operate in Wisconsin

The Census Bureau counted 836 fitness and recreational sports centers in Wisconsin in its 2023 County Business Patterns (NAICS 713940). They employed 17,773 people in mid-March and reported $263.8 million in annual payroll. That is the 16th highest count among the 51 states and DC with published figures. Fitness and recreational sports centers make up 0.58% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 14.0 fitness and recreational sports centers, 14.8% above the national rate of 12.2. The average establishment has 21.3 employees against 17.0 nationally. Payroll per employee is $14,840, 22.2% below the U.S. figure of $19,070.

Fitness and recreational sports centers: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments83641,556
Mid-March employees17,773708,273
Annual payroll$263,751,000$13,506,603,000
Employees per establishment21.317.0
Payroll per employee$14,840$19,070
Establishments per 100,000 residents14.012.2

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where fitness and recreational sports centers in Wisconsin are concentrated

Census published fitness center counts for 29 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 552 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 87% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Fitness and recreational sports centers by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI55211,69914.7
Milwaukee, WI2476,56115.7
Madison, WI1592,49122.5
Green Bay, WI5095914.9
Appleton, WI411,19616.5
Duluth, MN-WI3078510.6
La Crosse, WI-MN2963917.0
Eau Claire, WI2866415.9
Oshkosh, WI24—13.8
Racine, WI2333711.6
Kenosha, WI1728610.1
Janesville, WI154239.1
Fond du Lac, WI1427313.4
Sheboygan, WI13—11.0
Watertown, WI12—13.9
Wausau, WI11—7.9
Stevens Point, WI1129615.3
Whitewater, WI91808.5
Baraboo, WI93913.5
Menomonie, WI94219.5
Wisconsin Rapids, WI83510.8
Beaver Dam, WI72097.9
Iron Mountain, MI-WI710222.8
Marinette, WI-MI61419.2
Manitowoc, WI5—6.1

Top 25 of 29 areas by establishments. Source: Census CBP 2023.

Team sizes at fitness and recreational sports centers in Wisconsin

41.3% of Wisconsin's fitness and recreational sports centers with employees had fewer than five people in March 2023, compared with 40.9% nationally. 62.4% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Fitness and recreational sports centers in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees34541.3%40.9%
5–9 employees17721.2%18.2%
10–19 employees13716.4%19.4%
20–49 employees8710.4%13.8%
50 or more employees9010.8%7.7%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for fitness and recreational sports centers in Wisconsin

Gyms and studios take calls about memberships, classes and billing. Prospective members often call before visiting. That holds for fitness and recreational sports centers in Wisconsin as much as anywhere.

A few of the calls that come in to fitness and recreational sports centers in Wisconsin:

Calls after closing time

After-hours calls are mostly membership questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a fitness center in Wisconsin

Fitness and recreational sports centers in Wisconsin average 21.3 employees, so the comparison uses a 21-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 21 users on RingCentral RingEX Core cost $630.00 a month and 21 on Ooma Office Pro cost $523.95. On Callata the same 21 people cost $419.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $2,532. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 21-person fitness center
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$419.00$5,028.00
Quo (Starter)$19.00 per user$399.00$4,788.00
Nextiva (Core)$23.00 per user$483.00$5,796.00
Ooma (Office Pro)$24.95 per user$523.95$6,287.40
Dialpad (Standard)$27.00 per user$567.00$6,804.00
RingCentral (RingEX Core)$30.00 per user$630.00$7,560.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your members know, subject to carrier inventory, or port your current number for free.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for fitness and recreational sports centers in Wisconsin

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in Wisconsin, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many fitness and recreational sports centers are in Wisconsin?

836 in 2023, according to Census County Business Patterns. They employed 17,773 people in mid-March.

Which Wisconsin metro area has the most fitness and recreational sports centers?

Minneapolis, MN-WI, with 552 establishments in 2023.

What does a phone system cost a 21-person fitness center?

$630.00 a month on RingCentral RingEX Core or $523.95 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $419.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.