Business phone system for marinas
How marinas use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 3,739CBP 2023
- Employees
- 32,549mid-March 2023
- Avg. team
- 8.7employees per establishment
- Metro areas
- 189with published counts
Marinas in the United States
County Business Patterns counted 3,739 marinas in the U.S. in 2023 (NAICS 713930, Marinas). They employed 32,549 people in mid-March and paid $1.7 billion in annual payroll. The average establishment has 8.7 employees. That is 1.1 establishments for every 100,000 residents.
Florida has the most (522), followed by New York (396), California (224), and Michigan (191). Relative to population, Rhode Island leads with 5.8 per 100,000 residents, and Arizona has the fewest at 0.2.
| Measure | United States |
|---|---|
| Establishments | 3,739 |
| Mid-March employees | 32,549 |
| Annual payroll | $1,668,362,000 |
| Payroll per employee | $51,257 |
| Employees per establishment | 8.7 |
Source: Census County Business Patterns 2023.
Why the phone matters for marinas
Marinas take calls about slips, fuel, service and storage, often from boaters on the water. Staff are frequently on the docks.
Calls marinas commonly handle:
- A boater calls about a transient slip.
- A customer calls about winter storage.
- A boater calls about service.
- The marina calls a customer about a haul-out.
- A boater calls about fuel dock hours.
Texting and after-hours calls
Marinas text service updates and slip assignments.
Boaters call evenings and weekends.
How big marinas are
54.5% of U.S. marinas with employees had fewer than five people in March 2023. 77.3% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 2,038 | 54.5% |
| 5–9 employees | 850 | 22.7% |
| 10–19 employees | 523 | 14.0% |
| 20–49 employees | 245 | 6.6% |
| 50 or more employees | 82 | 2.2% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Marinas by state
Establishment counts for the 48 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Florida | 522 | 6,851 | 2.2 |
| New York | 396 | 1,984 | 2.0 |
| California | 224 | 2,228 | 0.6 |
| Michigan | 191 | 1,434 | 1.9 |
| New Jersey | 180 | 999 | 1.9 |
| Massachusetts | 176 | 1,261 | 2.5 |
| Maryland | 166 | 1,481 | 2.7 |
| Texas | 137 | 3,267 | 0.4 |
| Connecticut | 132 | 1,130 | 3.6 |
| Ohio | 112 | 765 | 0.9 |
| Virginia | 105 | 879 | 1.2 |
| Tennessee | 103 | 695 | 1.4 |
| Washington | 97 | 568 | 1.2 |
| North Carolina | 93 | 656 | 0.8 |
| Wisconsin | 79 | 669 | 1.3 |
| Maine | 78 | 436 | 5.6 |
| Illinois | 75 | 514 | 0.6 |
| Georgia | 72 | 800 | 0.6 |
| Minnesota | 66 | 305 | 1.1 |
| Missouri | 65 | 347 | 1.0 |
| Rhode Island | 64 | 451 | 5.8 |
| Alabama | 63 | 496 | 1.2 |
| South Carolina | 54 | 644 | 1.0 |
| Kentucky | 42 | — | 0.9 |
| Pennsylvania | 39 | 223 | 0.3 |
| Oklahoma | 36 | 260 | 0.9 |
| Arkansas | 34 | 210 | 1.1 |
| Indiana | 34 | 275 | 0.5 |
| Oregon | 31 | — | 0.7 |
| Louisiana | 30 | 238 | 0.7 |
| New Hampshire | 29 | 276 | 2.1 |
| Delaware | 22 | 161 | 2.1 |
| Colorado | 21 | 47 | 0.4 |
| Iowa | 21 | 149 | 0.6 |
| Kansas | 19 | 208 | 0.6 |
| Idaho | 18 | 67 | 0.9 |
| Mississippi | 16 | 212 | 0.5 |
| Vermont | 14 | 58 | 2.2 |
| Arizona | 13 | 296 | 0.2 |
| West Virginia | 11 | — | 0.6 |
| Montana | 9 | — | 0.8 |
| Alaska | 8 | — | 1.1 |
| Hawaii | 8 | 136 | 0.6 |
| District of Columbia | 7 | 56 | 1.0 |
| Utah | 7 | 34 | 0.2 |
| Nevada | 6 | 163 | 0.2 |
| South Dakota | 5 | 24 | 0.5 |
| Wyoming | 4 | — | 0.7 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for marinas
Census published marina counts for 189 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 335 | 2,071 |
| Miami, FL | 164 | 2,711 |
| Boston, MA-NH | 107 | 821 |
| Baltimore, MD | 95 | 1,005 |
| Providence, RI-MA | 80 | 600 |
| Tampa, FL | 79 | 804 |
| Detroit, MI | 58 | 540 |
| Los Angeles, CA | 56 | 619 |
| Seattle, WA | 53 | 357 |
| Chicago, IL-IN | 51 | 347 |
| Bridgeport, CT | 49 | 579 |
| San Francisco, CA | 47 | 444 |
| Sandusky, OH | 47 | 330 |
| Minneapolis, MN-WI | 40 | 200 |
| Barnstable Town, MA | 40 | 346 |
| Virginia Beach, VA-NC | 38 | 529 |
| Portland, ME | 38 | 281 |
| Key West, FL | 38 | 426 |
| Atlantic City, NJ | 35 | 178 |
| Norwich, CT | 35 | 239 |
| Dallas, TX | 34 | — |
| Houston, TX | 34 | 276 |
| Philadelphia, PA-NJ-DE-MD | 34 | 209 |
| Hartford, CT | 32 | 191 |
| Washington, DC-VA-MD-WV | 29 | 229 |
Callata vs. per-seat pricing for marinas in the U.S.
The average U.S. marina has 8.7 employees, so the comparison uses a 9-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 9 users on RingCentral RingEX Core cost $270.00 a month and 9 on Ooma Office Pro cost $224.55. Callata comes to $179.00 a month for 9 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,092 less than RingCentral for a marina in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $179.00 | $2,148.00 |
| Quo (Starter) | $19.00 per user | $171.00 | $2,052.00 |
| Nextiva (Core) | $23.00 per user | $207.00 | $2,484.00 |
| Ooma (Office Pro) | $24.95 per user | $224.55 | $2,694.60 |
| Dialpad (Standard) | $27.00 per user | $243.00 | $2,916.00 |
| RingCentral (RingEX Core) | $30.00 per user | $270.00 | $3,240.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for marinas
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many marinas are in the U.S.?
3,739 in 2023, according to Census County Business Patterns (NAICS 713930).
What does a phone system cost a 9-person marina?
$270.00 a month on RingCentral RingEX Core or $224.55 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $179.00 a month on Callata, where $99 covers the first 5 users.
Can marinas keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a marina?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.