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Business phone system for fitness and recreational sports centers in Florida

2,791 fitness and recreational sports centers operated in Florida in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
2,791CBP 2023
Employees
39,978mid-March 2023
Per 100k residents
11.9U.S. 12.2
State rank
3rd of 51by count

The fitness center industry in Florida

The Census Bureau counted 2,791 fitness and recreational sports centers in Florida in its 2023 County Business Patterns (NAICS 713940). They employed 39,978 people in mid-March and reported $809.8 million in annual payroll. That is the 3rd highest count among the 51 states and DC with published figures. Fitness and recreational sports centers make up 0.43% of the 645,575 business establishments in the state.

Per 100,000 residents (2024 estimate) Florida has 11.9 fitness and recreational sports centers, 2.3% below the national rate of 12.2. The average establishment has 14.3 employees against 17.0 nationally. Payroll per employee is $20,257, 6.2% above the U.S. figure of $19,070.

Fitness and recreational sports centers: Florida compared with the U.S., 2023
MeasureFloridaUnited States
Establishments2,79141,556
Mid-March employees39,978708,273
Annual payroll$809,849,000$13,506,603,000
Employees per establishment14.317.0
Payroll per employee$20,257$19,070
Establishments per 100,000 residents11.912.2

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where fitness and recreational sports centers in Florida are concentrated

Census published fitness center counts for 26 metro or micropolitan areas that include part of Florida. The largest is Miami, FL, with 900 establishments. Single-state metro and micropolitan areas account for 99% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Fitness and recreational sports centers by metro or micropolitan area, Florida, 2023
AreaEstablishmentsEmployeesPer 100k residents
Miami, FL90011,69613.9
Tampa, FL4906,59314.3
Orlando, FL3495,38211.9
Jacksonville, FL2072,80411.8
North Port, FL1241,66713.3
Deltona, FL791,13110.7
Cape Coral, FL768518.8
Port St. Lucie, FL6869412.2
Palm Bay, FL6668510.0
Naples, FL5460413.0
Tallahassee, FL5462013.6
Pensacola, FL536309.8
Crestview, FL5032816.1
Lakeland, FL446015.2
Gainesville, FL4059811.1
Ocala, FL273026.3
Panama City, FL181508.0
Sebastian, FL173949.9
Key West, FL177921.0
Punta Gorda, FL10—4.7
Sebring, FL8—7.3
Homosassa Springs, FL7—4.1
Wildwood, FL61453.9
Lake City, FL5476.8
Okeechobee, FL5411.8

Top 25 of 26 areas by establishments. Source: Census CBP 2023.

Team sizes at fitness and recreational sports centers in Florida

45.3% of Florida's fitness and recreational sports centers with employees had fewer than five people in March 2023, compared with 40.9% nationally. 64.4% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Fitness and recreational sports centers in Florida by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,26445.3%40.9%
5–9 employees53219.1%18.2%
10–19 employees50017.9%19.4%
20–49 employees33111.9%13.8%
50 or more employees1635.8%7.7%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What fitness and recreational sports centers in Florida use the phone for

Gyms and studios take calls about memberships, classes and billing. Prospective members often call before visiting.

Typical inbound and outbound calls for fitness and recreational sports centers in Florida:

When nobody can pick up

After-hours calls are mostly membership questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Phone system pricing for a 14-person fitness center

Fitness and recreational sports centers in Florida average 14.3 employees, so the comparison uses a 14-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 14 users on RingCentral RingEX Core cost $420.00 a month and 14 on Ooma Office Pro cost $349.30. On Callata the same 14 people cost $279.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,692. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 14-person fitness center
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$279.00$3,348.00
Quo (Starter)$19.00 per user$266.00$3,192.00
Nextiva (Core)$23.00 per user$322.00$3,864.00
Ooma (Office Pro)$24.95 per user$349.30$4,191.60
Dialpad (Standard)$27.00 per user$378.00$4,536.00
RingCentral (RingEX Core)$30.00 per user$420.00$5,040.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Florida

Florida has 23 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your members know, subject to carrier inventory, or port your current number for free.

Area codes in Florida by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
407786Eastern1988321, 689
561786Eastern1996728
786786Eastern1998305, 645
850785Eastern and Central1997448
904785Eastern1965324
305784Eastern1947645, 786
813783Eastern1953656
954776Eastern1995754
352711Eastern1995none
727625Eastern1998none
239521Eastern2002none
321501Eastern1999none
941484Eastern1995none
863471Eastern1999none
386459Eastern2001none
772313Eastern2002none
689235Eastern2019321, 407
754215Eastern2001954
448118Eastern and Central2021850
65698Eastern2022813

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for fitness and recreational sports centers in Florida

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in Florida, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many fitness and recreational sports centers are in Florida?

2,791 in 2023, according to Census County Business Patterns. They employed 39,978 people in mid-March.

Which Florida metro area has the most fitness and recreational sports centers?

Miami, FL, with 900 establishments in 2023.

What does a phone system cost a 14-person fitness center?

$420.00 a month on RingCentral RingEX Core or $349.30 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $279.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Florida number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.