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Business phone system for fitness and recreational sports centers in Alabama

495 fitness and recreational sports centers operated in Alabama in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
495CBP 2023
Employees
6,802mid-March 2023
Per 100k residents
9.6U.S. 12.2
State rank
27th of 51by count

Fitness and recreational sports centers in Alabama by the numbers

The Census Bureau counted 495 fitness and recreational sports centers in Alabama in its 2023 County Business Patterns (NAICS 713940). They employed 6,802 people in mid-March and reported $95.8 million in annual payroll. That is the 27th highest count among the 51 states and DC with published figures. Fitness and recreational sports centers make up 0.47% of the 105,720 business establishments in the state.

Per 100,000 residents (2024 estimate) Alabama has 9.6 fitness and recreational sports centers, 21.5% below the national rate of 12.2. The average establishment has 13.7 employees against 17.0 nationally. Payroll per employee is $14,084, 26.1% below the U.S. figure of $19,070.

Fitness and recreational sports centers: Alabama compared with the U.S., 2023
MeasureAlabamaUnited States
Establishments49541,556
Mid-March employees6,802708,273
Annual payroll$95,802,000$13,506,603,000
Employees per establishment13.717.0
Payroll per employee$14,084$19,070
Establishments per 100,000 residents9.612.2

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where fitness and recreational sports centers in Alabama are concentrated

Census published fitness center counts for 19 metro or micropolitan areas that include part of Alabama. The largest is Birmingham, AL, with 151 establishments. Single-state metro and micropolitan areas account for 95% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Fitness and recreational sports centers by metro or micropolitan area, Alabama, 2023
AreaEstablishmentsEmployeesPer 100k residents
Birmingham, AL1512,77212.7
Huntsville, AL7395613.5
Mobile, AL4656511.2
Montgomery, AL4372211.1
Columbus, GA-AL303759.2
Daphne, AL2821310.7
Auburn, AL2628712.6
Tuscaloosa, AL252538.9
Florence, AL1623910.2
Dothan, AL1615910.3
Decatur, AL10946.3
Gadsden, AL91308.7
Anniston, AL7—6.0
LaGrange, GA-AL6265.7
Cullman, AL5355.4
Talladega, AL5—5.5
Albertville, AL4—3.9
Scottsboro, AL3—5.6
Alexander City, AL3—7.4

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at fitness and recreational sports centers in Alabama

45.7% of Alabama's fitness and recreational sports centers with employees had fewer than five people in March 2023, compared with 40.9% nationally. 66.2% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Fitness and recreational sports centers in Alabama by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees22645.7%40.9%
5–9 employees10120.4%18.2%
10–19 employees7715.6%19.4%
20–49 employees6012.1%13.8%
50 or more employees306.1%7.7%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a fitness center in Alabama has to catch

Gyms and studios take calls about memberships, classes and billing. Prospective members often call before visiting.

Calls a fitness center in Alabama might handle in a typical week include:

Calls after closing time

After-hours calls are mostly membership questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for fitness and recreational sports centers in Alabama

Fitness and recreational sports centers in Alabama average 13.7 employees, so the comparison uses a 14-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 14 users on RingCentral RingEX Core cost $420.00 a month and 14 on Ooma Office Pro cost $349.30. On Callata the same 14 people cost $279.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,692. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 14-person fitness center
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$279.00$3,348.00
Quo (Starter)$19.00 per user$266.00$3,192.00
Nextiva (Core)$23.00 per user$322.00$3,864.00
Ooma (Office Pro)$24.95 per user$349.30$4,191.60
Dialpad (Standard)$27.00 per user$378.00$4,536.00
RingCentral (RingEX Core)$30.00 per user$420.00$5,040.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Alabama

Alabama has 7 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your members know, subject to carrier inventory, or port your current number for free.

Area codes in Alabama by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
256786Central1998938
205785Central1947659
334784Central1995483
251528Central2001none
938193Central2010256
659177Central2019205
48311Central2026334

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for fitness and recreational sports centers in Alabama

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in Alabama, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many fitness and recreational sports centers are in Alabama?

495 in 2023, according to Census County Business Patterns. They employed 6,802 people in mid-March.

Which Alabama metro area has the most fitness and recreational sports centers?

Birmingham, AL, with 151 establishments in 2023.

What does a phone system cost a 14-person fitness center?

$420.00 a month on RingCentral RingEX Core or $349.30 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $279.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Alabama number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.