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Business phone system for fitness and recreational sports centers in North Carolina

1,415 fitness and recreational sports centers operated in North Carolina in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
1,415CBP 2023
Employees
23,688mid-March 2023
Per 100k residents
12.8U.S. 12.2
State rank
8th of 51by count

The fitness center industry in North Carolina

County Business Patterns counts 1,415 establishments in North Carolina classified as Fitness and Recreational Sports Centers (NAICS 713940) for 2023. They employed 23,688 people in mid-March and reported $382.0 million in annual payroll. That is the 8th highest count among the 51 states and DC with published figures. Fitness and recreational sports centers make up 0.55% of the 258,169 business establishments in the state.

Per 100,000 residents (2024 estimate) North Carolina has 12.8 fitness and recreational sports centers, 4.8% above the national rate of 12.2. The average establishment has 16.7 employees against 17.0 nationally. Payroll per employee is $16,126, 15.4% below the U.S. figure of $19,070.

Fitness and recreational sports centers: North Carolina compared with the U.S., 2023
MeasureNorth CarolinaUnited States
Establishments1,41541,556
Mid-March employees23,688708,273
Annual payroll$381,997,000$13,506,603,000
Employees per establishment16.717.0
Payroll per employee$16,126$19,070
Establishments per 100,000 residents12.812.2

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

North Carolina's largest markets for fitness and recreational sports centers

Census published fitness center counts for 36 metro or micropolitan areas that include part of North Carolina. The largest is Charlotte, NC-SC, with 466 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 68% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Fitness and recreational sports centers by metro or micropolitan area, North Carolina, 2023
AreaEstablishmentsEmployeesPer 100k residents
Charlotte, NC-SC4667,34716.2
Raleigh, NC2805,71317.9
Virginia Beach, VA-NC2343,74413.0
Greensboro, NC951,88211.9
Winston, NC921,46113.0
Durham, NC881,34314.2
Wilmington, NC631,26313.1
Asheville, NC5594213.0
Fayetteville, NC365689.1
Hickory, NC304978.0
Greenville, NC2728514.9
Jacksonville, NC182458.5
Burlington, NC183559.8
Rocky Mount, NC131518.8
Goldsboro, NC1216610.0
Pinehurst, NC1210711.1
Albemarle, NC1119016.3
New Bern, NC9—7.1
Lumberton, NC9417.6
Shelby, NC8—7.8
Sanford, NC89911.7
Wilson, NC71368.8
Morehead City, NC79010.0
Anderson Creek, NC6—4.1
Brevard, NC619917.6

Top 25 of 36 areas by establishments. Source: Census CBP 2023.

Team sizes at fitness and recreational sports centers in North Carolina

40.9% of North Carolina's fitness and recreational sports centers with employees had fewer than five people in March 2023, compared with 40.9% nationally. 58.3% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Fitness and recreational sports centers in North Carolina by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees57940.9%40.9%
5–9 employees24617.4%18.2%
10–19 employees33223.5%19.4%
20–49 employees14410.2%13.8%
50 or more employees1148.1%7.7%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What fitness and recreational sports centers in North Carolina use the phone for

Gyms and studios take calls about memberships, classes and billing. Prospective members often call before visiting.

Typical inbound and outbound calls for fitness and recreational sports centers in North Carolina:

Calls after closing time

After-hours calls are mostly membership questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a fitness center in North Carolina

Fitness and recreational sports centers in North Carolina average 16.7 employees, so the comparison uses a 17-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 17 users on RingCentral RingEX Core cost $510.00 a month and 17 on Ooma Office Pro cost $424.15. On Callata the same 17 people cost $339.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $2,052. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 17-person fitness center
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$339.00$4,068.00
Quo (Starter)$19.00 per user$323.00$3,876.00
Nextiva (Core)$23.00 per user$391.00$4,692.00
Ooma (Office Pro)$24.95 per user$424.15$5,089.80
Dialpad (Standard)$27.00 per user$459.00$5,508.00
RingCentral (RingEX Core)$30.00 per user$510.00$6,120.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in North Carolina

North Carolina has 10 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your members know, subject to carrier inventory, or port your current number for free.

Area codes in North Carolina by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
910785Eastern1993472
336783Eastern1997743
704782Eastern1947980
919781Eastern1954984
828724Eastern1998none
252695Eastern1998none
980463Eastern2001704
984295Eastern2012919
743160Eastern2016336
472106Eastern2022910

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for fitness and recreational sports centers in North Carolina

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in North Carolina, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many fitness and recreational sports centers are in North Carolina?

1,415 in 2023, according to Census County Business Patterns. They employed 23,688 people in mid-March.

Which North Carolina metro area has the most fitness and recreational sports centers?

Charlotte, NC-SC, with 466 establishments in 2023.

What does a phone system cost a 17-person fitness center?

$510.00 a month on RingCentral RingEX Core or $424.15 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $339.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a North Carolina number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.