CallataGuidesBusiness phone system for full-service restaurants in Midland, TX
Full-service restaurants in the Midland, TX metro area: 139 establishments in 2023, the local area codes, and what phone service costs a 23-person team.
- Establishments
- 139CBP 2023
- Employees
- 3,174mid-March 2023
- Per 100k residents
- 73.6U.S. 76.0
- Rank
- 248th of 925areas by count
How many full-service restaurants are in Midland, TX?
County Business Patterns counts 139 full-service restaurants (NAICS 722511, Full-Service Restaurants) in the Midland, TX metro area for 2023. They employed 3,174 people in mid-March and paid $98.5 million in annual payroll. By establishment count the area is 248th out of 925 areas with published figures for full-service restaurants.
Measured against its 189,000 residents (2024 estimate), the area has 73.6 full-service restaurants per 100,000 people; the U.S. rate is 76.0, so Midland, TX is 3.2% below the national figure. The average establishment here has 22.8 employees, compared with 20.8 nationally. Payroll per employee comes to $31,032, 10.8% above the national $28,018.
| Measure | Midland, TX | Texas | United States |
|---|---|---|---|
| Establishments | 139 | 20,819 | 258,626 |
| Mid-March employees | 3,174 | 493,197 | 5,387,020 |
| Annual payroll | $98,495,000 | $12,850,936,000 | $150,931,656,000 |
| Employees per establishment | 22.8 | 23.7 | 20.8 |
| Payroll per employee | $31,032 | $26,056 | $28,018 |
| Establishments per 100,000 residents | 73.6 | 66.5 | 76.0 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at full-service restaurants in Midland, TX
Of the full-service restaurants in Midland, TX that had employees in March 2023, 25.2% had fewer than five (the U.S. share is 26.3%). 43.9% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 35 | 25.2% | 26.3% |
| 5–9 employees | 26 | 18.7% | 17.1% |
| 10–19 employees | 23 | 16.5% | 21.1% |
| 20–49 employees | 36 | 25.9% | 24.7% |
| 50 or more employees | 19 | 13.7% | 10.8% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for full-service restaurants in Midland, TX
Restaurants take reservations, takeout orders and catering inquiries by phone during the same rush when staff are busiest. Unanswered calls during service often mean lost covers. That holds for full-service restaurants in Midland, TX as much as anywhere.
Typical inbound and outbound calls for full-service restaurants in Midland, TX:
- A guest calls to book a table for six on Saturday.
- The restaurant calls a guest to confirm a reservation.
- A supplier calls about a delivery.
Texting guests
Restaurants text reservation confirmations and table-ready alerts.
Texts sent from a local business number in Midland, TX have to be registered with carriers first (10DLC); on Callata that is a one-time $49 fee, after which the whole team can text from the shared number.
What a phone system costs a full-service restaurant in Midland, TX
The average full-service restaurant in Midland, TX has 22.8 employees, so a 23-person team is a reasonable benchmark. On a per-user plan that headcount sets the bill: $573.85 a month on Ooma Office Pro or $690.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $459.00 a month for 23 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,772 less than RingCentral for a full-service restaurant in Midland, TX of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $459.00 | $5,508.00 |
| Quo (Starter) | $19.00 per user | $437.00 | $5,244.00 |
| Nextiva (Core) | $23.00 per user | $529.00 | $6,348.00 |
| Ooma (Office Pro) | $24.95 per user | $573.85 | $6,886.20 |
| Dialpad (Standard) | $27.00 per user | $621.00 | $7,452.00 |
| RingCentral (RingEX Core) | $30.00 per user | $690.00 | $8,280.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for full-service restaurants in Midland, TX
The exchanges in the area's named cities and towns are all in area code 432 (66 exchanges in NANPA's file). A local number lets guests in Midland, TX call without dialing out of area. Callata includes up to 3 local numbers, and which numbers are open in an area code depends on carrier inventory when you choose.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 432 | 66 | Central | 2003 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
Setting up Callata for a full-service restaurant in Midland, TX
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in Midland, TX is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many full-service restaurants are there in Midland, TX?
Census County Business Patterns counted 139 full-service restaurants in the Midland, TX metro area in 2023. They employed 3,174 people in mid-March.
What does a business phone system cost for a 23-person full-service restaurant?
At month-to-month list prices checked September 28, 2026, 23 users cost $690.00 a month on RingCentral RingEX Core and $573.85 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $459.00.
What area code should a full-service restaurant in Midland, TX use?
Area code 432 has the most assigned exchanges among the area's named places. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a full-service restaurant?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.