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Business phone system for full-service restaurants in Maryland

3,803 full-service restaurants operated in Maryland in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
3,803CBP 2023
Employees
90,952mid-March 2023
Per 100k residents
60.7U.S. 76.0
State rank
24th of 51by count

The full-service restaurant industry in Maryland

Maryland had 3,803 full-service restaurants in 2023, according to Census County Business Patterns (NAICS 722511, Full-Service Restaurants). They employed 90,952 people in mid-March and reported $2.6 billion in annual payroll. That is the 24th highest count among the 51 states and DC with published figures. Full-service restaurants make up 2.7% of the 142,967 business establishments in the state.

Per 100,000 residents (2024 estimate) Maryland has 60.7 full-service restaurants, 20.1% below the national rate of 76.0. The average establishment has 23.9 employees against 20.8 nationally. Payroll per employee is $28,235, in line with the U.S. figure of $28,018.

Full-service restaurants: Maryland compared with the U.S., 2023
MeasureMarylandUnited States
Establishments3,803258,626
Mid-March employees90,9525,387,020
Annual payroll$2,568,065,000$150,931,656,000
Employees per establishment23.920.8
Payroll per employee$28,235$28,018
Establishments per 100,000 residents60.776.0

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Maryland's largest markets for full-service restaurants

Census published full-service restaurant counts for 10 metro or micropolitan areas that include part of Maryland. The largest is Washington, DC-VA-MD-WV, with 4,821 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 59% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Full-service restaurants by metro or micropolitan area, Maryland, 2023
AreaEstablishmentsEmployeesPer 100k residents
Washington, DC-VA-MD-WV4,821112,60474.9
Philadelphia, PA-NJ-DE-MD4,45495,64270.4
Baltimore, MD1,79147,02562.6
Ocean Pines, MD2023,611371.8
Hagerstown, MD-WV1903,59661.0
Lexington Park, MD1152,87254.4
Salisbury, MD761,63457.8
Cumberland, MD-WV651,16769.2
Easton, MD52914136.0
Cambridge, MD2137863.4

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at full-service restaurants in Maryland

25.6% of Maryland's full-service restaurants with employees had fewer than five people in March 2023, compared with 26.3% nationally. 39.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Full-service restaurants in Maryland by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees97125.6%26.3%
5–9 employees53214.0%17.1%
10–19 employees71518.8%21.1%
20–49 employees1,03327.2%24.7%
50 or more employees54914.4%10.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a full-service restaurant in Maryland has to catch

Restaurants take reservations, takeout orders and catering inquiries by phone during the same rush when staff are busiest. Unanswered calls during service often mean lost covers.

A few of the calls that come in to full-service restaurants in Maryland:

Business texting for full-service restaurants

Restaurants text reservation confirmations and table-ready alerts.

Texting from a local number in Maryland requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs a full-service restaurant in Maryland

Full-service restaurants in Maryland average 23.9 employees, so the comparison uses a 24-person team. Priced per seat, 24 users would run $720.00 a month on RingCentral RingEX Core and $598.80 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $479.00 a month for 24 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $2,892 less than RingCentral for a full-service restaurant in Maryland of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 24-person full-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$479.00$5,748.00
Quo (Starter)$19.00 per user$456.00$5,472.00
Nextiva (Core)$23.00 per user$552.00$6,624.00
Ooma (Office Pro)$24.95 per user$598.80$7,185.60
Dialpad (Standard)$27.00 per user$648.00$7,776.00
RingCentral (RingEX Core)$30.00 per user$720.00$8,640.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Maryland

Maryland has 6 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a full-service restaurant can hold a number in more than one of them.

Area codes in Maryland by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
240785Eastern1997227, 301
443785Eastern1997410, 667
301784Eastern1947240, 227
410783Eastern1991443, 667
667452Eastern2012410, 443
227141Eastern2023240, 301

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for full-service restaurants in Maryland

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Porting a number you already use in Maryland is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many full-service restaurants are in Maryland?

3,803 in 2023, according to Census County Business Patterns. They employed 90,952 people in mid-March.

Which Maryland metro area has the most full-service restaurants?

Washington, DC-VA-MD-WV, with 4,821 establishments in 2023.

What does a phone system cost a 24-person full-service restaurant?

$720.00 a month on RingCentral RingEX Core or $598.80 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $479.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Maryland number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.