CallataGuides

Business phone system for full-service restaurants in California

31,333 full-service restaurants operated in California in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
31,333CBP 2023
Employees
628,541mid-March 2023
Per 100k residents
79.5U.S. 76.0
State rank
1st of 51by count

The full-service restaurant industry in California

California had 31,333 full-service restaurants in 2023, according to Census County Business Patterns (NAICS 722511, Full-Service Restaurants). They employed 628,541 people in mid-March and reported $20.8 billion in annual payroll. That is the 1st highest count among the 51 states and DC with published figures. Full-service restaurants make up 3.0% of the 1,029,689 business establishments in the state.

Per 100,000 residents (2024 estimate) California has 79.5 full-service restaurants, 4.5% above the national rate of 76.0. The average establishment has 20.1 employees against 20.8 nationally. Payroll per employee is $33,101, 18.1% above the U.S. figure of $28,018.

Full-service restaurants: California compared with the U.S., 2023
MeasureCaliforniaUnited States
Establishments31,333258,626
Mid-March employees628,5415,387,020
Annual payroll$20,805,027,000$150,931,656,000
Employees per establishment20.120.8
Payroll per employee$33,101$28,018
Establishments per 100,000 residents79.576.0

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

California's largest markets for full-service restaurants

Census published full-service restaurant counts for 35 metro or micropolitan areas that include part of California. The largest is Los Angeles, CA, with 11,133 establishments. Single-state metro and micropolitan areas account for 99% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Full-service restaurants by metro or micropolitan area, California, 2023
AreaEstablishmentsEmployeesPer 100k residents
Los Angeles, CA11,133237,36886.1
San Francisco, CA5,13686,434110.5
San Diego, CA2,65063,77680.3
Riverside, CA2,58356,86954.4
Sacramento, CA1,81535,85673.7
San Jose, CA1,74332,33287.3
Fresno, CA58611,82549.3
Oxnard, CA58413,07669.9
Santa Rosa, CA5119,018105.3
Bakersfield, CA4508,16548.8
Santa Maria, CA4048,97490.9
Stockton, CA4036,77449.4
Salinas, CA3807,38587.1
San Luis Obispo, CA3516,653124.5
Modesto, CA3156,13156.6
Vallejo, CA2935,07164.4
Santa Cruz, CA2354,67589.6
Visalia, CA2233,56846.1
Napa, CA1454,794109.2
Eureka, CA1451,863109.5
Redding, CA1392,25976.7
Chico, CA1292,61461.9
Merced, CA1171,58139.4
Ukiah, CA1061,277118.9
Truckee, CA921,53290.0

Top 25 of 35 areas by establishments. Source: Census CBP 2023.

Team sizes at full-service restaurants in California

24.7% of California's full-service restaurants with employees had fewer than five people in March 2023, compared with 26.3% nationally. 43.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Full-service restaurants in California by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees7,74124.7%26.3%
5–9 employees5,77718.4%17.1%
10–19 employees7,43723.7%21.1%
20–49 employees7,38423.6%24.7%
50 or more employees2,9949.6%10.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a full-service restaurant in California has to catch

Restaurants take reservations, takeout orders and catering inquiries by phone during the same rush when staff are busiest. Unanswered calls during service often mean lost covers. That holds for full-service restaurants in California as much as anywhere.

A few of the calls that come in to full-service restaurants in California:

What full-service restaurants text about

Restaurants text reservation confirmations and table-ready alerts.

Texting from a local number in California requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for a 20-person full-service restaurant

Full-service restaurants in California average 20.1 employees, so the comparison uses a 20-person team. Priced per seat, 20 users would run $600.00 a month on RingCentral RingEX Core and $499.00 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $399.00 a month for 20 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $2,412 less than RingCentral for a full-service restaurant in California of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 20-person full-service restaurant
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$399.00$4,788.00
Quo (Starter)$19.00 per user$380.00$4,560.00
Nextiva (Core)$23.00 per user$460.00$5,520.00
Ooma (Office Pro)$24.95 per user$499.00$5,988.00
Dialpad (Standard)$27.00 per user$540.00$6,480.00
RingCentral (RingEX Core)$30.00 per user$600.00$7,200.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in California

California has 41 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a full-service restaurant can hold a number in more than one of them.

Area codes in California by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
408787Pacific1959669
213786Pacific1947323, 738
310786Pacific1991424
323786Pacific1998213, 738
714786Pacific1951657
805786Pacific1957820
909786Pacific1992840
415785Pacific1947628
510785Pacific1991341
559785Pacific1998357
619785Pacific1982858
707785Pacific1959369
760785Pacific1997442
916785Pacific1947279
209784Pacific1958350
530782Pacific1997837
818781Pacific1984747
949745Pacific1998none
626734Pacific1997none
650716Pacific1997none

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for full-service restaurants in California

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in California is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many full-service restaurants are in California?

31,333 in 2023, according to Census County Business Patterns. They employed 628,541 people in mid-March.

Which California metro area has the most full-service restaurants?

Los Angeles, CA, with 11,133 establishments in 2023.

What does a phone system cost a 20-person full-service restaurant?

$600.00 a month on RingCentral RingEX Core or $499.00 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $399.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a California number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.