Business phone system for other personal care services

Other personal care services in the United States

County Business Patterns counted 31,863 other personal care services in the U.S. in 2023 (NAICS 812199, Other Personal Care Services). They employed 183,545 people in mid-March and paid $5.6 billion in annual payroll. The average establishment has 5.8 employees. That is 9.4 establishments for every 100,000 residents.

California has the most (3,882), followed by Florida (2,869), New York (2,656), and Texas (2,637). Relative to population, Colorado leads with 14.2 per 100,000 residents, and Mississippi has the fewest at 3.6.

Why the phone matters for other personal care services

This category includes day spas, massage studios and tanning salons. Bookings, gift card purchases and package questions arrive by phone, often while staff are with clients.

Calls other personal care services commonly handle:

• A client calls to book a massage.
• A customer calls to buy a gift card.
• A client calls about a package.
• The spa calls a client to confirm.
• A group calls about a spa day.

Texting and after-hours calls

Spas text appointment reminders.

Evening calls to book are common.

How big other personal care services are

65.5% of U.S. other personal care services with employees had fewer than five people in March 2023. 82.8% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

Other personal care services by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Largest metro areas for other personal care services

Census published day spa counts for 608 metro and micropolitan areas. The 25 largest:

Callata vs. per-seat pricing for other personal care services in the U.S.

The average U.S. day spa has 5.8 employees, so the comparison uses a 6-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 6 users on RingCentral RingEX Core cost $180.00 a month and 6 on Ooma Office Pro cost $149.70. On Callata the same 6 people cost $119.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $732. Some vendors discount annual contracts; the table shows month-to-month prices.

How Callata works for other personal care services

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Existing numbers can be ported at no charge, and team texting turns on after the one-time $49 carrier registration (10DLC) is approved.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.