CallataGuides

Business phone system for other personal care services in South Dakota

87 other personal care services operated in South Dakota in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
87CBP 2023
Employees
557mid-March 2023
Per 100k residents
9.4U.S. 9.4
State rank
45th of 51by count

Other personal care services in South Dakota by the numbers

County Business Patterns counts 87 establishments in South Dakota classified as Other Personal Care Services (NAICS 812199) for 2023. They employed 557 people in mid-March and reported $14.5 million in annual payroll. That is the 45th highest count among the 51 states and DC with published figures. Other personal care services make up 0.30% of the 29,106 business establishments in the state.

Per 100,000 residents (2024 estimate) South Dakota has 9.4 other personal care services, in line with the national rate of 9.4. The average establishment has 6.4 employees against 5.8 nationally. Payroll per employee is $26,101, 15.2% below the U.S. figure of $30,768.

Other personal care services: South Dakota compared with the U.S., 2023
MeasureSouth DakotaUnited States
Establishments8731,863
Mid-March employees557183,545
Annual payroll$14,538,000$5,647,267,000
Employees per establishment6.45.8
Payroll per employee$26,101$30,768
Establishments per 100,000 residents9.49.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where other personal care services in South Dakota are concentrated

Census published day spa counts for 7 metro or micropolitan areas that include part of South Dakota. The largest is Sioux Falls, SD-MN, with 37 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 43% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Other personal care services by metro or micropolitan area, South Dakota, 2023
AreaEstablishmentsEmployeesPer 100k residents
Sioux Falls, SD-MN3732212.0
Rapid City, SD178510.9
Sioux City, IA-NE-SD10546.8
Spearfish, SD82227.8
Brookings, SD5—13.8
Aberdeen, SD4—9.6
Pierre, SD3714.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at other personal care services in South Dakota

52.9% of South Dakota's other personal care services with employees had fewer than five people in March 2023, compared with 65.5% nationally. 78.2% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Other personal care services in South Dakota by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees4652.9%65.5%
5–9 employees2225.3%17.2%
10–19 employees1416.1%10.6%
20–49 employees55.7%6.1%
50 or more employees00.0%0.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a day spa in South Dakota has to catch

This category includes day spas, massage studios and tanning salons. Bookings, gift card purchases and package questions arrive by phone, often while staff are with clients.

A few of the calls that come in to other personal care services in South Dakota:

Texting clients

Spas text appointment reminders.

Texting from a local number in South Dakota requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for a 6-person day spa

Other personal care services in South Dakota average 6.4 employees, so the comparison uses a 6-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 6 users on RingCentral RingEX Core cost $180.00 a month and 6 on Ooma Office Pro cost $149.70. Callata comes to $119.00 a month for 6 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $732 less than RingCentral for a day spa in South Dakota of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 6-person day spa
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$119.00$1,428.00
Quo (Starter)$19.00 per user$114.00$1,368.00
Nextiva (Core)$23.00 per user$138.00$1,656.00
Ooma (Office Pro)$24.95 per user$149.70$1,796.40
Dialpad (Standard)$27.00 per user$162.00$1,944.00
RingCentral (RingEX Core)$30.00 per user$180.00$2,160.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in South Dakota

South Dakota has 1 geographic area code in service according to NANPA. Callata includes up to 3 local numbers, so a day spa can hold a number in more than one of them.

Area codes in South Dakota by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
605745Central and Mountain1947none

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for other personal care services in South Dakota

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in South Dakota is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many other personal care services are in South Dakota?

87 in 2023, according to Census County Business Patterns. They employed 557 people in mid-March.

Which South Dakota metro area has the most other personal care services?

Sioux Falls, SD-MN, with 37 establishments in 2023.

What does a phone system cost a 6-person day spa?

$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a South Dakota number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.