CallataGuides

Business phone system for nail salons

How nail salons use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.

U.S. establishments
34,417CBP 2023
Employees
148,059mid-March 2023
Avg. team
4.3employees per establishment
Metro areas
518with published counts

Nail salons in the United States

County Business Patterns counted 34,417 nail salons in the U.S. in 2023 (NAICS 812113, Nail Salons). They employed 148,059 people in mid-March and paid $3.9 billion in annual payroll. The average establishment has 4.3 employees. That is 10.1 establishments for every 100,000 residents.

California has the most (6,750), followed by New York (4,329), New Jersey (2,126), and Texas (1,881). Relative to population, New Jersey leads with 22.4 per 100,000 residents, and Michigan has the fewest at 2.4.

Nail salons in the U.S., 2023
MeasureUnited States
Establishments34,417
Mid-March employees148,059
Annual payroll$3,912,509,000
Payroll per employee$26,425
Employees per establishment4.3

Source: Census County Business Patterns 2023.

Why the phone matters for nail salons

Nail salons take walk-ins and appointments, and the phone rings while technicians are working. Quick answers about wait times and openings bring clients in.

Calls nail salons commonly handle:

Texting and after-hours calls

Salons text appointment reminders.

After-hours calls are mostly booking requests.

How big nail salons are

65.6% of U.S. nail salons with employees had fewer than five people in March 2023. 90.0% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.

U.S. nail salons by employment size, 2023
Employment sizeEstablishmentsShare
1–4 employees22,57265.6%
5–9 employees8,40324.4%
10–19 employees2,9198.5%
20–49 employees5071.5%
50 or more employees150.0%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Nail salons by state

Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.

Nail salons by state, 2023
StateEstablishmentsEmployeesPer 100k residents
California6,75035,63017.1
New York4,32920,12521.8
New Jersey2,1269,66622.4
Texas1,8816,2436.0
Pennsylvania1,8467,90814.1
Florida1,7424,3437.5
Washington1,2345,49015.5
Massachusetts1,1005,22315.4
Illinois9682,8547.6
Virginia9303,88910.6
Georgia8471,6377.6
Connecticut7813,75921.3
Ohio7573,7096.4
Colorado7394,05012.4
Minnesota6723,41111.6
Arizona6612,9688.7
Maryland5912,8759.4
North Carolina5702,0405.2
Louisiana5372,21511.7
Wisconsin4651,9857.8
Oregon4301,82810.1
Missouri3991,4486.4
South Carolina3149195.7
Tennessee3141,2524.3
Alabama2907385.6
Utah2609937.4
Kansas2581,3928.7
Michigan2447382.4
Nevada2351,0567.2
Indiana1945462.8
Oklahoma1896954.6
New Hampshire17283212.2
Mississippi1644295.6
Iowa1544154.8
Delaware14573213.8
Arkansas1313274.2
Kentucky1172722.5
Rhode Island11253310.1
Idaho982774.9
Hawaii862305.9
New Mexico753323.5
Maine732805.2
District of Columbia633479.0
Alaska612828.2
North Dakota612657.7
West Virginia55—3.1
Nebraska522072.6
South Dakota442134.8
Montana391593.4
Vermont391206.0
Wyoming23613.9

Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.

Largest metro areas for nail salons

Census published nail salon counts for 518 metro and micropolitan areas. The 25 largest:

Top metro areas for nail salons by establishments, 2023
AreaEstablishmentsEmployees
New York, NY-NJ5,07623,654
Los Angeles, CA2,67414,545
Philadelphia, PA-NJ-DE-MD1,3336,254
San Francisco, CA9234,127
Boston, MA-NH9074,524
Chicago, IL-IN8572,484
Riverside, CA7634,013
Seattle, WA7563,554
Washington, DC-VA-MD-WV7383,863
Dallas, TX5881,890
San Diego, CA5743,578
Atlanta, GA5731,083
Minneapolis, MN-WI5532,912
Houston, TX5041,729
Miami, FL4951,338
Denver, CO4912,775
Phoenix, AZ4852,122
Sacramento, CA4522,481
Portland, OR-WA4201,831
San Jose, CA3381,803
Pittsburgh, PA3101,376
Austin, TX2761,293
Jacksonville, FL273688
Kansas City, MO-KS2561,452
Virginia Beach, VA-NC250868

Callata vs. per-seat pricing for nail salons in the U.S.

The average U.S. nail salon has 4.3 employees, so the comparison uses a 4-person team. Priced per seat, 4 users would run $120.00 a month on RingCentral RingEX Core and $99.80 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $99.00 a month for 4 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $252 less than RingCentral for a nail salon in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 4-person nail salon
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$76.00$912.00
Nextiva (Core)$23.00 per user$92.00$1,104.00
Ooma (Office Pro)$24.95 per user$99.80$1,197.60
Dialpad (Standard)$27.00 per user$108.00$1,296.00
RingCentral (RingEX Core)$30.00 per user$120.00$1,440.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

How Callata works for nail salons

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many nail salons are in the U.S.?

34,417 in 2023, according to Census County Business Patterns (NAICS 812113).

What does a phone system cost a 4-person nail salon?

$120.00 a month on RingCentral RingEX Core or $99.80 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.

Can nail salons keep their existing number?

Yes. Porting an existing number to Callata is free.

Can an AI agent answer calls for a nail salon?

Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.