Business phone system for nail salons
How nail salons use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 34,417CBP 2023
- Employees
- 148,059mid-March 2023
- Avg. team
- 4.3employees per establishment
- Metro areas
- 518with published counts
Nail salons in the United States
County Business Patterns counted 34,417 nail salons in the U.S. in 2023 (NAICS 812113, Nail Salons). They employed 148,059 people in mid-March and paid $3.9 billion in annual payroll. The average establishment has 4.3 employees. That is 10.1 establishments for every 100,000 residents.
California has the most (6,750), followed by New York (4,329), New Jersey (2,126), and Texas (1,881). Relative to population, New Jersey leads with 22.4 per 100,000 residents, and Michigan has the fewest at 2.4.
| Measure | United States |
|---|---|
| Establishments | 34,417 |
| Mid-March employees | 148,059 |
| Annual payroll | $3,912,509,000 |
| Payroll per employee | $26,425 |
| Employees per establishment | 4.3 |
Source: Census County Business Patterns 2023.
Why the phone matters for nail salons
Nail salons take walk-ins and appointments, and the phone rings while technicians are working. Quick answers about wait times and openings bring clients in.
Calls nail salons commonly handle:
- A client calls to ask about wait time.
- A group calls to book manicures for a party.
- A client calls to reschedule.
- The salon calls a client to confirm.
- A client calls about services.
Texting and after-hours calls
Salons text appointment reminders.
After-hours calls are mostly booking requests.
How big nail salons are
65.6% of U.S. nail salons with employees had fewer than five people in March 2023. 90.0% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 22,572 | 65.6% |
| 5–9 employees | 8,403 | 24.4% |
| 10–19 employees | 2,919 | 8.5% |
| 20–49 employees | 507 | 1.5% |
| 50 or more employees | 15 | 0.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Nail salons by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 6,750 | 35,630 | 17.1 |
| New York | 4,329 | 20,125 | 21.8 |
| New Jersey | 2,126 | 9,666 | 22.4 |
| Texas | 1,881 | 6,243 | 6.0 |
| Pennsylvania | 1,846 | 7,908 | 14.1 |
| Florida | 1,742 | 4,343 | 7.5 |
| Washington | 1,234 | 5,490 | 15.5 |
| Massachusetts | 1,100 | 5,223 | 15.4 |
| Illinois | 968 | 2,854 | 7.6 |
| Virginia | 930 | 3,889 | 10.6 |
| Georgia | 847 | 1,637 | 7.6 |
| Connecticut | 781 | 3,759 | 21.3 |
| Ohio | 757 | 3,709 | 6.4 |
| Colorado | 739 | 4,050 | 12.4 |
| Minnesota | 672 | 3,411 | 11.6 |
| Arizona | 661 | 2,968 | 8.7 |
| Maryland | 591 | 2,875 | 9.4 |
| North Carolina | 570 | 2,040 | 5.2 |
| Louisiana | 537 | 2,215 | 11.7 |
| Wisconsin | 465 | 1,985 | 7.8 |
| Oregon | 430 | 1,828 | 10.1 |
| Missouri | 399 | 1,448 | 6.4 |
| South Carolina | 314 | 919 | 5.7 |
| Tennessee | 314 | 1,252 | 4.3 |
| Alabama | 290 | 738 | 5.6 |
| Utah | 260 | 993 | 7.4 |
| Kansas | 258 | 1,392 | 8.7 |
| Michigan | 244 | 738 | 2.4 |
| Nevada | 235 | 1,056 | 7.2 |
| Indiana | 194 | 546 | 2.8 |
| Oklahoma | 189 | 695 | 4.6 |
| New Hampshire | 172 | 832 | 12.2 |
| Mississippi | 164 | 429 | 5.6 |
| Iowa | 154 | 415 | 4.8 |
| Delaware | 145 | 732 | 13.8 |
| Arkansas | 131 | 327 | 4.2 |
| Kentucky | 117 | 272 | 2.5 |
| Rhode Island | 112 | 533 | 10.1 |
| Idaho | 98 | 277 | 4.9 |
| Hawaii | 86 | 230 | 5.9 |
| New Mexico | 75 | 332 | 3.5 |
| Maine | 73 | 280 | 5.2 |
| District of Columbia | 63 | 347 | 9.0 |
| Alaska | 61 | 282 | 8.2 |
| North Dakota | 61 | 265 | 7.7 |
| West Virginia | 55 | — | 3.1 |
| Nebraska | 52 | 207 | 2.6 |
| South Dakota | 44 | 213 | 4.8 |
| Montana | 39 | 159 | 3.4 |
| Vermont | 39 | 120 | 6.0 |
| Wyoming | 23 | 61 | 3.9 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for nail salons
Census published nail salon counts for 518 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 5,076 | 23,654 |
| Los Angeles, CA | 2,674 | 14,545 |
| Philadelphia, PA-NJ-DE-MD | 1,333 | 6,254 |
| San Francisco, CA | 923 | 4,127 |
| Boston, MA-NH | 907 | 4,524 |
| Chicago, IL-IN | 857 | 2,484 |
| Riverside, CA | 763 | 4,013 |
| Seattle, WA | 756 | 3,554 |
| Washington, DC-VA-MD-WV | 738 | 3,863 |
| Dallas, TX | 588 | 1,890 |
| San Diego, CA | 574 | 3,578 |
| Atlanta, GA | 573 | 1,083 |
| Minneapolis, MN-WI | 553 | 2,912 |
| Houston, TX | 504 | 1,729 |
| Miami, FL | 495 | 1,338 |
| Denver, CO | 491 | 2,775 |
| Phoenix, AZ | 485 | 2,122 |
| Sacramento, CA | 452 | 2,481 |
| Portland, OR-WA | 420 | 1,831 |
| San Jose, CA | 338 | 1,803 |
| Pittsburgh, PA | 310 | 1,376 |
| Austin, TX | 276 | 1,293 |
| Jacksonville, FL | 273 | 688 |
| Kansas City, MO-KS | 256 | 1,452 |
| Virginia Beach, VA-NC | 250 | 868 |
Callata vs. per-seat pricing for nail salons in the U.S.
The average U.S. nail salon has 4.3 employees, so the comparison uses a 4-person team. Priced per seat, 4 users would run $120.00 a month on RingCentral RingEX Core and $99.80 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $99.00 a month for 4 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $252 less than RingCentral for a nail salon in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $76.00 | $912.00 |
| Nextiva (Core) | $23.00 per user | $92.00 | $1,104.00 |
| Ooma (Office Pro) | $24.95 per user | $99.80 | $1,197.60 |
| Dialpad (Standard) | $27.00 per user | $108.00 | $1,296.00 |
| RingCentral (RingEX Core) | $30.00 per user | $120.00 | $1,440.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for nail salons
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many nail salons are in the U.S.?
34,417 in 2023, according to Census County Business Patterns (NAICS 812113).
What does a phone system cost a 4-person nail salon?
$120.00 a month on RingCentral RingEX Core or $99.80 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.
Can nail salons keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a nail salon?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.