CallataGuidesBusiness phone system for other personal care services in West Virginia
79 other personal care services operated in West Virginia in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 79CBP 2023
- Employees
- 362mid-March 2023
- Per 100k residents
- 4.5U.S. 9.4
- State rank
- 47th of 51by count
Other personal care services in West Virginia by the numbers
The Census Bureau counted 79 other personal care services in West Virginia in its 2023 County Business Patterns (NAICS 812199). They employed 362 people in mid-March and reported $8,497,000 in annual payroll. That is the 47th highest count among the 51 states and DC with published figures. Other personal care services make up 0.22% of the 35,839 business establishments in the state.
Per 100,000 residents (2024 estimate) West Virginia has 4.5 other personal care services, 52.4% below the national rate of 9.4. The average establishment has 4.6 employees against 5.8 nationally. Payroll per employee is $23,472, 23.7% below the U.S. figure of $30,768.
| Measure | West Virginia | United States |
|---|---|---|
| Establishments | 79 | 31,863 |
| Mid-March employees | 362 | 183,545 |
| Annual payroll | $8,497,000 | $5,647,267,000 |
| Employees per establishment | 4.6 | 5.8 |
| Payroll per employee | $23,472 | $30,768 |
| Establishments per 100,000 residents | 4.5 | 9.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Other personal care services by metro area in West Virginia
Census published day spa counts for 13 metro or micropolitan areas that include part of West Virginia. The largest is Washington, DC-VA-MD-WV, with 592 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 47% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Washington, DC-VA-MD-WV | 592 | 3,749 | 9.2 |
| Huntington, WV-KY-OH | 25 | 126 | 6.8 |
| Hagerstown, MD-WV | 14 | 81 | 4.5 |
| Charleston, WV | 11 | — | 5.4 |
| Winchester, VA-WV | 11 | 110 | 7.3 |
| Morgantown, WV | 10 | — | 7.0 |
| Wheeling, WV-OH | 7 | 36 | 5.2 |
| Weirton, WV-OH | 6 | — | 5.3 |
| Clarksburg, WV | 5 | 25 | 5.6 |
| Parkersburg, WV | 5 | 34 | 5.7 |
| Cumberland, MD-WV | 4 | — | 4.3 |
| Beckley, WV | 3 | — | 2.7 |
| Fairmont, WV | 3 | 12 | 5.4 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at other personal care services in West Virginia
65.4% of West Virginia's other personal care services with employees had fewer than five people in March 2023, compared with 65.5% nationally. 83.3% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 51 | 65.4% | 65.5% |
| 5–9 employees | 14 | 17.9% | 17.2% |
| 10–19 employees | 13 | 16.7% | 10.6% |
| 20–49 employees | not published | — | 6.1% |
| 50 or more employees | 0 | 0.0% | 0.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a day spa in West Virginia has to catch
This category includes day spas, massage studios and tanning salons. Bookings, gift card purchases and package questions arrive by phone, often while staff are with clients.
Calls a day spa in West Virginia might handle in a typical week include:
- A customer calls to buy a gift card.
- A group calls about a spa day.
- The spa calls a client to confirm.
When nobody can pick up
Evening calls to book are common.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Callata vs. per-seat pricing for other personal care services in West Virginia
Other personal care services in West Virginia average 4.6 employees, so the comparison uses a 5-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 5 users on RingCentral RingEX Core cost $150.00 a month and 5 on Ooma Office Pro cost $124.75. On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in West Virginia
West Virginia has 2 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your clients know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 304 | 785 | Eastern | 1947 | 681 |
| 681 | 499 | Eastern | 2009 | 304 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for other personal care services in West Virginia
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in West Virginia, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many other personal care services are in West Virginia?
79 in 2023, according to Census County Business Patterns. They employed 362 people in mid-March.
Which West Virginia metro area has the most other personal care services?
Washington, DC-VA-MD-WV, with 592 establishments in 2023.
What does a phone system cost a 5-person day spa?
$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a West Virginia number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.