Business phone system for other personal care services in Minnesota
511 other personal care services operated in Minnesota in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 511CBP 2023
- Employees
- 2,733mid-March 2023
- Per 100k residents
- 8.8U.S. 9.4
- State rank
- 19th of 51by count
How many other personal care services operate in Minnesota
The Census Bureau counted 511 other personal care services in Minnesota in its 2023 County Business Patterns (NAICS 812199). They employed 2,733 people in mid-March and reported $77.0 million in annual payroll. That is the 19th highest count among the 51 states and DC with published figures. Other personal care services make up 0.33% of the 154,455 business establishments in the state.
Per 100,000 residents (2024 estimate) Minnesota has 8.8 other personal care services, 5.8% below the national rate of 9.4. The average establishment has 5.3 employees against 5.8 nationally. Payroll per employee is $28,168, 8.4% below the U.S. figure of $30,768.
| Measure | Minnesota | United States |
|---|---|---|
| Establishments | 511 | 31,863 |
| Mid-March employees | 2,733 | 183,545 |
| Annual payroll | $76,984,000 | $5,647,267,000 |
| Employees per establishment | 5.3 | 5.8 |
| Payroll per employee | $28,168 | $30,768 |
| Establishments per 100,000 residents | 8.8 | 9.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Where other personal care services in Minnesota are concentrated
Census published day spa counts for 16 metro or micropolitan areas that include part of Minnesota. The largest is Minneapolis, MN-WI, with 403 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 14% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Minneapolis, MN-WI | 403 | 2,152 | 10.7 |
| Sioux Falls, SD-MN | 37 | 322 | 12.0 |
| Fargo, ND-MN | 33 | 120 | 12.3 |
| Rochester, MN | 21 | 107 | 9.1 |
| Duluth, MN-WI | 20 | 144 | 7.1 |
| St. Cloud, MN | 14 | 113 | 6.8 |
| La Crosse, WI-MN | 14 | 57 | 8.2 |
| Grand Forks, ND-MN | 8 | 34 | 7.7 |
| Mankato, MN | 7 | 42 | 6.7 |
| Brainerd, MN | 6 | 38 | 6.0 |
| Fergus Falls, MN | 5 | — | 8.2 |
| Detroit Lakes, MN | 4 | 12 | 11.3 |
| Winona, MN | 3 | — | 6.0 |
| Red Wing, MN | 3 | — | 6.3 |
| Bemidji, MN | 3 | — | 6.4 |
| Marshall, MN | 3 | — | 11.7 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at other personal care services in Minnesota
65.2% of Minnesota's other personal care services with employees had fewer than five people in March 2023, compared with 65.5% nationally. 84.1% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 332 | 65.2% | 65.5% |
| 5–9 employees | 96 | 18.9% | 17.2% |
| 10–19 employees | 60 | 11.8% | 10.6% |
| 20–49 employees | 21 | 4.1% | 6.1% |
| 50 or more employees | 0 | 0.0% | 0.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a day spa in Minnesota has to catch
This category includes day spas, massage studios and tanning salons. Bookings, gift card purchases and package questions arrive by phone, often while staff are with clients. That holds for other personal care services in Minnesota as much as anywhere.
A few of the calls that come in to other personal care services in Minnesota:
- A client calls about a package.
- A client calls to book a massage.
- A customer calls to buy a gift card.
Business texting for other personal care services
Spas text appointment reminders.
Texting from a local number in Minnesota requires carrier registration (10DLC), a one-time $49 fee on Callata.
What a phone system costs a day spa in Minnesota
Other personal care services in Minnesota average 5.3 employees, so the comparison uses a 5-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 5 users on RingCentral RingEX Core cost $150.00 a month and 5 on Ooma Office Pro cost $124.75. Callata comes to $99.00 a month for 5 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $612 less than RingCentral for a day spa in Minnesota of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Minnesota
Minnesota has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a day spa can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 507 | 765 | Central | 1954 | 924 |
| 218 | 708 | Central | 1947 | none |
| 612 | 590 | Central | 1947 | none |
| 320 | 511 | Central | 1996 | none |
| 651 | 474 | Central | 1998 | none |
| 763 | 367 | Central | 2000 | none |
| 952 | 340 | Central | 2000 | none |
| 924 | 0 | Central | 2024 | 507 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for other personal care services in Minnesota
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Minnesota is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many other personal care services are in Minnesota?
511 in 2023, according to Census County Business Patterns. They employed 2,733 people in mid-March.
Which Minnesota metro area has the most other personal care services?
Minneapolis, MN-WI, with 403 establishments in 2023.
What does a phone system cost a 5-person day spa?
$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Minnesota number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.