Business phone system for other personal care services in Michigan
764 other personal care services operated in Michigan in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 764CBP 2023
- Employees
- 4,005mid-March 2023
- Per 100k residents
- 7.5U.S. 9.4
- State rank
- 13th of 51by count
How many other personal care services operate in Michigan
The Census Bureau counted 764 other personal care services in Michigan in its 2023 County Business Patterns (NAICS 812199). They employed 4,005 people in mid-March and reported $101.1 million in annual payroll. That is the 13th highest count among the 51 states and DC with published figures. Other personal care services make up 0.33% of the 229,564 business establishments in the state.
Per 100,000 residents (2024 estimate) Michigan has 7.5 other personal care services, 19.6% below the national rate of 9.4. The average establishment has 5.2 employees against 5.8 nationally. Payroll per employee is $25,245, 17.9% below the U.S. figure of $30,768.
| Measure | Michigan | United States |
|---|---|---|
| Establishments | 764 | 31,863 |
| Mid-March employees | 4,005 | 183,545 |
| Annual payroll | $101,108,000 | $5,647,267,000 |
| Employees per establishment | 5.2 | 5.8 |
| Payroll per employee | $25,245 | $30,768 |
| Establishments per 100,000 residents | 7.5 | 9.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Other personal care services by metro area in Michigan
Census published day spa counts for 24 metro or micropolitan areas that include part of Michigan. The largest is Detroit, MI, with 396 establishments. Single-state metro and micropolitan areas account for 96% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Detroit, MI | 396 | 2,357 | 9.0 |
| Grand Rapids, MI | 75 | 441 | 6.4 |
| Lansing, MI | 50 | 239 | 10.4 |
| Ann Arbor, MI | 39 | 220 | 10.4 |
| Flint, MI | 33 | 129 | 8.2 |
| South Bend, IN-MI | 29 | 183 | 8.9 |
| Kalamazoo, MI | 25 | 124 | 9.4 |
| Saginaw, MI | 18 | 88 | 9.6 |
| Traverse City, MI | 14 | 36 | 8.9 |
| Jackson, MI | 10 | — | 6.2 |
| Midland, MI | 9 | — | 10.7 |
| Monroe, MI | 8 | 46 | 5.1 |
| Battle Creek, MI | 7 | 24 | 5.2 |
| Adrian, MI | 7 | — | 7.2 |
| Marquette, MI | 7 | 29 | 10.3 |
| Niles, MI | 6 | — | 3.9 |
| Bay City, MI | 6 | — | 5.8 |
| Muskegon, MI | 4 | 20 | 2.3 |
| Holland, MI | 4 | 7 | 3.3 |
| Big Rapids, MI | 4 | — | 9.5 |
| Petoskey, MI | 4 | 5 | 11.8 |
| Alpena, MI | 4 | — | 13.8 |
| Mount Pleasant, MI | 3 | — | 4.6 |
| Hillsdale, MI | 3 | — | 6.6 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at other personal care services in Michigan
63.5% of Michigan's other personal care services with employees had fewer than five people in March 2023, compared with 65.5% nationally. 85.8% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 484 | 63.5% | 65.5% |
| 5–9 employees | 170 | 22.3% | 17.2% |
| 10–19 employees | 77 | 10.1% | 10.6% |
| 20–49 employees | 31 | 4.1% | 6.1% |
| 50 or more employees | 0 | 0.0% | 0.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a day spa in Michigan has to catch
This category includes day spas, massage studios and tanning salons. Bookings, gift card purchases and package questions arrive by phone, often while staff are with clients.
A few of the calls that come in to other personal care services in Michigan:
- A group calls about a spa day.
- A client calls about a package.
- The spa calls a client to confirm.
Texting clients
Spas text appointment reminders.
Texting from a local number in Michigan requires carrier registration (10DLC), a one-time $49 fee on Callata.
Phone system pricing for a 5-person day spa
Other personal care services in Michigan average 5.2 employees, so the comparison uses a 5-person team. On a per-user plan that headcount sets the bill: $124.75 a month on Ooma Office Pro or $150.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $99.00 a month for 5 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $612 less than RingCentral for a day spa in Michigan of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Michigan
Michigan has 13 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a day spa can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 248 | 784 | Eastern | 1997 | 947 |
| 313 | 769 | Eastern | 1947 | 679 |
| 989 | 724 | Eastern | 2001 | none |
| 734 | 701 | Eastern | 1997 | 679 |
| 517 | 616 | Eastern | 1947 | none |
| 231 | 572 | Eastern | 1999 | none |
| 586 | 546 | Eastern | 2001 | none |
| 269 | 545 | Eastern | 2002 | none |
| 616 | 545 | Eastern | 1947 | none |
| 810 | 509 | Eastern | 1993 | none |
| 906 | 360 | Eastern and Central | 1961 | none |
| 947 | 211 | Eastern | 2002 | 248 |
| 679 | 0 | Eastern | 2025 | 313 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for other personal care services in Michigan
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Michigan is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many other personal care services are in Michigan?
764 in 2023, according to Census County Business Patterns. They employed 4,005 people in mid-March.
Which Michigan metro area has the most other personal care services?
Detroit, MI, with 396 establishments in 2023.
What does a phone system cost a 5-person day spa?
$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Michigan number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.