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Business phone system for other personal care services in Missouri

503 other personal care services operated in Missouri in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
503CBP 2023
Employees
3,092mid-March 2023
Per 100k residents
8.1U.S. 9.4
State rank
20th of 51by count

How many other personal care services operate in Missouri

Missouri had 503 other personal care services in 2023, according to Census County Business Patterns (NAICS 812199, Other Personal Care Services). They employed 3,092 people in mid-March and reported $88.8 million in annual payroll. That is the 20th highest count among the 51 states and DC with published figures. Other personal care services make up 0.33% of the 151,475 business establishments in the state.

Per 100,000 residents (2024 estimate) Missouri has 8.1 other personal care services, 14.0% below the national rate of 9.4. The average establishment has 6.1 employees against 5.8 nationally. Payroll per employee is $28,721, 6.7% below the U.S. figure of $30,768.

Other personal care services: Missouri compared with the U.S., 2023
MeasureMissouriUnited States
Establishments50331,863
Mid-March employees3,092183,545
Annual payroll$88,804,000$5,647,267,000
Employees per establishment6.15.8
Payroll per employee$28,721$30,768
Establishments per 100,000 residents8.19.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Missouri's largest markets for other personal care services

Census published day spa counts for 17 metro or micropolitan areas that include part of Missouri. The largest is St. Louis, MO-IL, with 247 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 25% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Other personal care services by metro or micropolitan area, Missouri, 2023
AreaEstablishmentsEmployeesPer 100k residents
St. Louis, MO-IL2471,8778.8
Kansas City, MO-KS2051,4849.1
Springfield, MO6237212.5
Columbia, MO2212710.0
Joplin, MO-KS13446.3
Cape Girardeau, MO-IL10—10.1
Branson, MO10—17.6
Jefferson City, MO7—4.6
St. Joseph, MO-KS6475.0
Quincy, IL-MO5186.8
Farmington, MO5377.4
Sedalia, MO5—11.4
West Plains, MO5—12.3
Fort Leonard Wood, MO375.6
Poplar Bluff, MO337.2
Mexico, MO3—12.3
Maryville, MO3—14.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at other personal care services in Missouri

59.2% of Missouri's other personal care services with employees had fewer than five people in March 2023, compared with 65.5% nationally. 80.7% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Other personal care services in Missouri by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees29859.2%65.5%
5–9 employees10821.5%17.2%
10–19 employees5711.3%10.6%
20–49 employees408.0%6.1%
50 or more employees00.0%0.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for other personal care services in Missouri

This category includes day spas, massage studios and tanning salons. Bookings, gift card purchases and package questions arrive by phone, often while staff are with clients. That holds for other personal care services in Missouri as much as anywhere.

A few of the calls that come in to other personal care services in Missouri:

When nobody can pick up

Evening calls to book are common.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Phone system pricing for a 6-person day spa

Other personal care services in Missouri average 6.1 employees, so the comparison uses a 6-person team. On a per-user plan that headcount sets the bill: $149.70 a month on Ooma Office Pro or $180.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 6 people cost $119.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $732. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 6-person day spa
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$119.00$1,428.00
Quo (Starter)$19.00 per user$114.00$1,368.00
Nextiva (Core)$23.00 per user$138.00$1,656.00
Ooma (Office Pro)$24.95 per user$149.70$1,796.40
Dialpad (Standard)$27.00 per user$162.00$1,944.00
RingCentral (RingEX Core)$30.00 per user$180.00$2,160.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Missouri

Missouri has 9 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your clients know, subject to carrier inventory, or port your current number for free.

Area codes in Missouri by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
573786Central1996235
816785Central1947975
314783Central1947557
417711Central1950none
660516Central1997none
636435Central1999none
55783Central2022314
23541Central2024573
97528Central2023816

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for other personal care services in Missouri

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in Missouri, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many other personal care services are in Missouri?

503 in 2023, according to Census County Business Patterns. They employed 3,092 people in mid-March.

Which Missouri metro area has the most other personal care services?

St. Louis, MO-IL, with 247 establishments in 2023.

What does a phone system cost a 6-person day spa?

$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Missouri number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.