CallataGuides

Business phone system for other personal care services in Idaho

211 other personal care services operated in Idaho in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
211CBP 2023
Employees
1,078mid-March 2023
Per 100k residents
10.5U.S. 9.4
State rank
35th of 51by count

The day spa industry in Idaho

Idaho had 211 other personal care services in 2023, according to Census County Business Patterns (NAICS 812199, Other Personal Care Services). They employed 1,078 people in mid-March and reported $28.4 million in annual payroll. That is the 35th highest count among the 51 states and DC with published figures. Other personal care services make up 0.36% of the 58,100 business establishments in the state.

Per 100,000 residents (2024 estimate) Idaho has 10.5 other personal care services, 12.5% above the national rate of 9.4. The average establishment has 5.1 employees against 5.8 nationally. Payroll per employee is $26,366, 14.3% below the U.S. figure of $30,768.

Other personal care services: Idaho compared with the U.S., 2023
MeasureIdahoUnited States
Establishments21131,863
Mid-March employees1,078183,545
Annual payroll$28,423,000$5,647,267,000
Employees per establishment5.15.8
Payroll per employee$26,366$30,768
Establishments per 100,000 residents10.59.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where other personal care services in Idaho are concentrated

Census published day spa counts for 14 metro or micropolitan areas that include part of Idaho. The largest is Boise City, ID, with 103 establishments. Single-state metro and micropolitan areas account for 93% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Other personal care services by metro or micropolitan area, Idaho, 2023
AreaEstablishmentsEmployeesPer 100k residents
Boise City, ID10351912.2
Coeur d'Alene, ID2415912.7
Idaho Falls, ID18—10.5
Twin Falls, ID157012.2
Logan, UT-ID11—6.8
Pocatello, ID106311.0
Moscow, ID8—19.0
Brigham City, UT-ID71710.1
Rexburg, ID6—8.6
Lewiston, ID-WA5747.6
Jackson, WY-ID5—13.8
Sandpoint, ID4177.4
Blackfoot, ID4—7.9
Hailey, ID4—12.5

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at other personal care services in Idaho

67.6% of Idaho's other personal care services with employees had fewer than five people in March 2023, compared with 65.5% nationally. 83.3% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Other personal care services in Idaho by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees14267.6%65.5%
5–9 employees3315.7%17.2%
10–19 employees2511.9%10.6%
20–49 employees104.8%6.1%
50 or more employees00.0%0.5%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a day spa in Idaho has to catch

This category includes day spas, massage studios and tanning salons. Bookings, gift card purchases and package questions arrive by phone, often while staff are with clients. That holds for other personal care services in Idaho as much as anywhere.

Calls a day spa in Idaho might handle in a typical week include:

After-hours calls

Evening calls to book are common.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for other personal care services in Idaho

Other personal care services in Idaho average 5.1 employees, so the comparison uses a 5-person team. Priced per seat, 5 users would run $150.00 a month on RingCentral RingEX Core and $124.75 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 5-person day spa
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$95.00$1,140.00
Nextiva (Core)$23.00 per user$115.00$1,380.00
Ooma (Office Pro)$24.95 per user$124.75$1,497.00
Dialpad (Standard)$27.00 per user$135.00$1,620.00
RingCentral (RingEX Core)$30.00 per user$150.00$1,800.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Idaho

Idaho has 2 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your clients know, subject to carrier inventory, or port your current number for free.

Area codes in Idaho by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
208785Mountain and Pacific1947986
986187Pacific2017208

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for other personal care services in Idaho

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Idaho, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many other personal care services are in Idaho?

211 in 2023, according to Census County Business Patterns. They employed 1,078 people in mid-March.

Which Idaho metro area has the most other personal care services?

Boise City, ID, with 103 establishments in 2023.

What does a phone system cost a 5-person day spa?

$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Idaho number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.