Business phone system for nursery, garden center and farm supply stores in Missouri
494 nursery, garden center and farm supply stores operated in Missouri in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 494CBP 2023
- Employees
- 5,183mid-March 2023
- Per 100k residents
- 7.9U.S. 3.9
- State rank
- 6th of 51by count
Nursery, garden center and farm supply stores in Missouri by the numbers
The Census Bureau counted 494 nursery, garden center and farm supply stores in Missouri in its 2023 County Business Patterns (NAICS 444220). They employed 5,183 people in mid-March and reported $184.3 million in annual payroll. That is the 6th highest count among the 51 states and DC with published figures. Nursery, garden center and farm supply stores make up 0.33% of the 151,475 business establishments in the state.
Per 100,000 residents (2024 estimate) Missouri has 7.9 nursery, garden center and farm supply stores, 103.9% above the national rate of 3.9. The average establishment has 10.5 employees against 11.1 nationally. Payroll per employee is $35,563, in line with the U.S. figure of $36,065.
| Measure | Missouri | United States |
|---|---|---|
| Establishments | 494 | 13,195 |
| Mid-March employees | 5,183 | 146,650 (moderate noise) |
| Annual payroll | $184,324,000 | $5,288,872,000 |
| Employees per establishment | 10.5 | 11.1 |
| Payroll per employee | $35,563 | $36,065 |
| Establishments per 100,000 residents | 7.9 | 3.9 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Nursery, garden center and farm supply stores by metro area in Missouri
Census published garden center counts for 24 metro or micropolitan areas that include part of Missouri. The largest is St. Louis, MO-IL, with 116 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 32% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| St. Louis, MO-IL | 116 | 1,436 | 4.1 |
| Kansas City, MO-KS | 84 | 1,123 | 3.7 |
| Springfield, MO | 41 | 620 | 8.2 |
| Jefferson City, MO | 24 | 207 | 15.8 |
| West Plains, MO | 14 | 114 | 34.3 |
| Joplin, MO-KS | 13 | 162 | 6.3 |
| Cape Girardeau, MO-IL | 12 | 103 | 12.1 |
| Columbia, MO | 10 | 97 | 4.6 |
| St. Joseph, MO-KS | 9 | — | 7.6 |
| Farmington, MO | 7 | — | 10.4 |
| Lebanon, MO | 7 | 79 | 19.1 |
| Quincy, IL-MO | 6 | — | 8.1 |
| Sedalia, MO | 6 | 54 | 13.7 |
| Mexico, MO | 6 | 49 | 24.7 |
| Rolla, MO | 5 | — | 10.9 |
| Poplar Bluff, MO | 5 | 48 | 12.0 |
| Kirksville, MO | 5 | 48 | 16.8 |
| Warrensburg, MO | 4 | 58 | 7.2 |
| Fort Leonard Wood, MO | 4 | 32 | 7.4 |
| Sikeston, MO | 4 | 22 | 8.0 |
| Hannibal, MO | 4 | 86 | 10.3 |
| Moberly, MO | 4 | 55 | 16.6 |
| Maryville, MO | 4 | — | 19.5 |
| Marshall, MO | 3 | 47 | 12.9 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at nursery, garden center and farm supply stores in Missouri
32.8% of Missouri's nursery, garden center and farm supply stores with employees had fewer than five people in March 2023, compared with 36.7% nationally. 57.9% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 162 | 32.8% | 36.7% |
| 5–9 employees | 124 | 25.1% | 20.7% |
| 10–19 employees | 150 | 30.4% | 25.6% |
| 20–49 employees | 48 | 9.7% | 15.3% |
| 50 or more employees | 10 | 2.0% | 1.8% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a garden center in Missouri has to catch
Garden centers are seasonal and busy, with customers calling about plant availability, delivery and landscaping supplies. Spring peaks strain small staffs.
Calls a garden center in Missouri might handle in a typical week include:
- The store calls a customer when an order arrives.
- A customer calls about plant care.
- A customer calls to ask whether a plant is in stock.
After-hours calls
After-hours calls are mostly stock and hours questions.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
What a phone system costs a garden center in Missouri
Nursery, garden center and farm supply stores in Missouri average 10.5 employees, so the comparison uses a 10-person team. On a per-user plan that headcount sets the bill: $249.50 a month on Ooma Office Pro or $300.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 10 people cost $199.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,212. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $199.00 | $2,388.00 |
| Quo (Starter) | $19.00 per user | $190.00 | $2,280.00 |
| Nextiva (Core) | $23.00 per user | $230.00 | $2,760.00 |
| Ooma (Office Pro) | $24.95 per user | $249.50 | $2,994.00 |
| Dialpad (Standard) | $27.00 per user | $270.00 | $3,240.00 |
| RingCentral (RingEX Core) | $30.00 per user | $300.00 | $3,600.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Missouri
Missouri has 9 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 573 | 786 | Central | 1996 | 235 |
| 816 | 785 | Central | 1947 | 975 |
| 314 | 783 | Central | 1947 | 557 |
| 417 | 711 | Central | 1950 | none |
| 660 | 516 | Central | 1997 | none |
| 636 | 435 | Central | 1999 | none |
| 557 | 83 | Central | 2022 | 314 |
| 235 | 41 | Central | 2024 | 573 |
| 975 | 28 | Central | 2023 | 816 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for nursery, garden center and farm supply stores in Missouri
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Missouri, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many nursery, garden center and farm supply stores are in Missouri?
494 in 2023, according to Census County Business Patterns. They employed 5,183 people in mid-March.
Which Missouri metro area has the most nursery, garden center and farm supply stores?
St. Louis, MO-IL, with 116 establishments in 2023.
What does a phone system cost a 10-person garden center?
$300.00 a month on RingCentral RingEX Core or $249.50 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $199.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Missouri number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.