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Business phone system for nursery, garden center and farm supply stores in Wisconsin

259 nursery, garden center and farm supply stores operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
259CBP 2023
Employees
2,696mid-March 2023
Per 100k residents
4.3U.S. 3.9
State rank
22nd of 51by count

Nursery, garden center and farm supply stores in Wisconsin by the numbers

The Census Bureau counted 259 nursery, garden center and farm supply stores in Wisconsin in its 2023 County Business Patterns (NAICS 444220). They employed 2,696 people in mid-March and reported $112.3 million in annual payroll. That is the 22nd highest count among the 51 states and DC with published figures. Nursery, garden center and farm supply stores make up 0.18% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 4.3 nursery, garden center and farm supply stores, 12.0% above the national rate of 3.9. The average establishment has 10.4 employees against 11.1 nationally. Payroll per employee is $41,669, 15.5% above the U.S. figure of $36,065.

Nursery, garden center and farm supply stores: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments25913,195
Mid-March employees2,696 (moderate noise)146,650 (moderate noise)
Annual payroll$112,340,000$5,288,872,000
Employees per establishment10.411.1
Payroll per employee$41,669$36,065
Establishments per 100,000 residents4.33.9

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where nursery, garden center and farm supply stores in Wisconsin are concentrated

Census published garden center counts for 22 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 103 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 62% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Nursery, garden center and farm supply stores by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI1039742.7
Milwaukee, WI395342.5
Madison, WI332684.7
Green Bay, WI161424.8
Duluth, MN-WI15945.3
Racine, WI11—5.5
La Crosse, WI-MN11946.4
Oshkosh, WI7364.0
Sheboygan, WI7515.9
Whitewater, WI6635.7
Appleton, WI5—2.0
Kenosha, WI51663.0
Fond du Lac, WI5—4.8
Eau Claire, WI4—2.3
Janesville, WI4792.4
Watertown, WI4924.6
Wisconsin Rapids, WI4—5.4
Baraboo, WI4286.0
Sparta, WI4—8.6
Iron Mountain, MI-WI42613.0
Stevens Point, WI3—4.2
Marinette, WI-MI3—4.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at nursery, garden center and farm supply stores in Wisconsin

38.1% of Wisconsin's nursery, garden center and farm supply stores with employees had fewer than five people in March 2023, compared with 36.7% nationally. 60.3% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Nursery, garden center and farm supply stores in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees9838.1%36.7%
5–9 employees5722.2%20.7%
10–19 employees6726.1%25.6%
20–49 employees3212.5%15.3%
50 or more employees31.2%1.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What nursery, garden center and farm supply stores in Wisconsin use the phone for

Garden centers are seasonal and busy, with customers calling about plant availability, delivery and landscaping supplies. Spring peaks strain small staffs.

Typical inbound and outbound calls for nursery, garden center and farm supply stores in Wisconsin:

After-hours calls

After-hours calls are mostly stock and hours questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

What a phone system costs a garden center in Wisconsin

Nursery, garden center and farm supply stores in Wisconsin average 10.4 employees, so the comparison uses a 10-person team. On a per-user plan that headcount sets the bill: $249.50 a month on Ooma Office Pro or $300.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 10 people cost $199.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,212. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 10-person garden center
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$199.00$2,388.00
Quo (Starter)$19.00 per user$190.00$2,280.00
Nextiva (Core)$23.00 per user$230.00$2,760.00
Ooma (Office Pro)$24.95 per user$249.50$2,994.00
Dialpad (Standard)$27.00 per user$270.00$3,240.00
RingCentral (RingEX Core)$30.00 per user$300.00$3,600.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for nursery, garden center and farm supply stores in Wisconsin

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in Wisconsin, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many nursery, garden center and farm supply stores are in Wisconsin?

259 in 2023, according to Census County Business Patterns. They employed 2,696 people in mid-March.

Which Wisconsin metro area has the most nursery, garden center and farm supply stores?

Minneapolis, MN-WI, with 103 establishments in 2023.

What does a phone system cost a 10-person garden center?

$300.00 a month on RingCentral RingEX Core or $249.50 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $199.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.