Business phone system for book stores in North Carolina
216 book stores operated in North Carolina in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 216CBP 2023
- Employees
- 1,788mid-March 2023
- Per 100k residents
- 2.0U.S. 1.7
- State rank
- 6th of 51by count
The bookstore industry in North Carolina
North Carolina had 216 book stores in 2023, according to Census County Business Patterns (NAICS 451211, Book Stores). They employed 1,788 people in mid-March and reported $36.5 million in annual payroll. That is the 6th highest count among the 51 states and DC with published figures. Book stores make up 0.08% of the 258,169 business establishments in the state.
Per 100,000 residents (2024 estimate) North Carolina has 2.0 book stores, 18.2% above the national rate of 1.7.
| Measure | North Carolina | United States |
|---|---|---|
| Establishments | 216 | 5,629 |
| Mid-March employees | 1,788 (moderate noise) | 48,997 (high noise) |
| Annual payroll | $36,548,000 (moderate noise) | $1,132,707,000 (moderate noise) |
| Employees per establishment | 8.3 | — |
| Payroll per employee | $20,441 | — |
| Establishments per 100,000 residents | 2.0 | 1.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Book stores by metro area in North Carolina
Census published bookstore counts for 18 metro or micropolitan areas that include part of North Carolina. The largest is Charlotte, NC-SC, with 43 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 62% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Charlotte, NC-SC | 43 | 305 | 1.5 |
| Virginia Beach, VA-NC | 34 | — | 1.9 |
| Raleigh, NC | 25 | 251 | 1.6 |
| Asheville, NC | 17 | 156 | 4.0 |
| Winston, NC | 16 | — | 2.3 |
| Durham, NC | 14 | 234 | 2.3 |
| Greensboro, NC | 10 | — | 1.2 |
| Wilmington, NC | 9 | — | 1.9 |
| Hickory, NC | 7 | 55 | 1.9 |
| Greenville, NC | 6 | — | 3.3 |
| Fayetteville, NC | 4 | — | 1.0 |
| Burlington, NC | 4 | — | 2.2 |
| Goldsboro, NC | 4 | — | 3.3 |
| Morehead City, NC | 4 | 21 | 5.7 |
| Boone, NC | 4 | 31 | 7.3 |
| Kill Devil Hills, NC | 4 | 27 | 10.5 |
| Pinehurst, NC | 3 | 21 | 2.8 |
| Waynesville, NC | 3 | — | 4.8 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at book stores in North Carolina
55.9% of North Carolina's book stores with employees had fewer than five people in March 2023, compared with 49.8% nationally. 74.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 119 | 55.9% | 49.8% |
| 5–9 employees | 40 | 18.8% | 21.7% |
| 10–19 employees | 28 | 13.1% | 14.2% |
| 20–49 employees | 26 | 12.2% | 12.9% |
| 50 or more employees | 0 | 0.0% | 1.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What book stores in North Carolina use the phone for
Independent bookstores take calls about special orders, events and stock. Personal service is part of what they offer.
Calls a bookstore in North Carolina might handle in a typical week include:
- A customer calls about gift cards.
- A customer calls to order a book.
- The store calls a customer when an order arrives.
Texting customers
Bookstores text special-order notices.
Texting from a local number in North Carolina requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for book stores in North Carolina
Book stores in North Carolina average 8.3 employees, so the comparison uses an 8-person team. Priced per seat, 8 users would run $240.00 a month on RingCentral RingEX Core and $199.60 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $159.00 a month for 8 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $972 less than RingCentral for a bookstore in North Carolina of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $159.00 | $1,908.00 |
| Quo (Starter) | $19.00 per user | $152.00 | $1,824.00 |
| Nextiva (Core) | $23.00 per user | $184.00 | $2,208.00 |
| Ooma (Office Pro) | $24.95 per user | $199.60 | $2,395.20 |
| Dialpad (Standard) | $27.00 per user | $216.00 | $2,592.00 |
| RingCentral (RingEX Core) | $30.00 per user | $240.00 | $2,880.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in North Carolina
North Carolina has 10 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a bookstore can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 910 | 785 | Eastern | 1993 | 472 |
| 336 | 783 | Eastern | 1997 | 743 |
| 704 | 782 | Eastern | 1947 | 980 |
| 919 | 781 | Eastern | 1954 | 984 |
| 828 | 724 | Eastern | 1998 | none |
| 252 | 695 | Eastern | 1998 | none |
| 980 | 463 | Eastern | 2001 | 704 |
| 984 | 295 | Eastern | 2012 | 919 |
| 743 | 160 | Eastern | 2016 | 336 |
| 472 | 106 | Eastern | 2022 | 910 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for book stores in North Carolina
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in North Carolina is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many book stores are in North Carolina?
216 in 2023, according to Census County Business Patterns. They employed 1,788 people in mid-March.
Which North Carolina metro area has the most book stores?
Charlotte, NC-SC, with 43 establishments in 2023.
What does a phone system cost an 8-person bookstore?
$240.00 a month on RingCentral RingEX Core or $199.60 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $159.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a North Carolina number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.