Business phone system for investment advice firms
How investment advice firms use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 23,359CBP 2023
- Employees
- 110,125mid-March 2023
- Avg. team
- 4.7employees per establishment
- Metro areas
- 478with published counts
Investment advice firms in the United States
County Business Patterns counted 23,359 investment advice firms in the U.S. in 2023 (NAICS 523930, Investment Advice). They employed 110,125 people in mid-March and paid $18.5 billion in annual payroll. The average establishment has 4.7 employees. That is 6.9 establishments for every 100,000 residents.
California has the most (3,029), followed by Florida (1,950), Texas (1,764), and New York (1,518). Relative to population, Delaware leads with 12.5 per 100,000 residents, and West Virginia has the fewest at 2.6.
| Measure | United States |
|---|---|
| Establishments | 23,359 |
| Mid-March employees | 110,125 |
| Annual payroll | $18,481,170,000 |
| Payroll per employee | $167,820 |
| Employees per establishment | 4.7 |
Source: Census County Business Patterns 2023.
Why the phone matters for investment advice firms
Advisory firms build long relationships, so the phone experience reflects on the practice. Clients call about market moves, transfers and planning meetings, and those conversations often need to be documented.
Calls investment advice firms commonly handle:
- A client calls during a volatile market to talk with their advisor.
- A client calls to schedule an annual review.
- A custodian calls about a transfer.
- A prospect calls after a referral from a friend.
- The firm calls a client to confirm a distribution request.
Texting and after-hours calls
Firms text meeting reminders; many keep account discussions off text to meet recordkeeping rules.
After-hours calls are usually meeting or document requests that can be returned the next business day.
Registered firms should check their books-and-records obligations before texting clients about accounts.
How big investment advice firms are
84.5% of U.S. investment advice firms with employees had fewer than five people in March 2023. 93.9% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 19,738 | 84.5% |
| 5–9 employees | 2,202 | 9.4% |
| 10–19 employees | 785 | 3.4% |
| 20–49 employees | 387 | 1.7% |
| 50 or more employees | 247 | 1.1% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Investment advice firms by state
Establishment counts for the 51 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| California | 3,029 | 12,655 | 7.7 |
| Florida | 1,950 | 6,205 | 8.3 |
| Texas | 1,764 | 8,147 | 5.6 |
| New York | 1,518 | 15,649 | 7.6 |
| Illinois | 886 | 7,189 | 7.0 |
| Pennsylvania | 879 | 4,463 | 6.7 |
| Ohio | 788 | 2,737 | 6.6 |
| North Carolina | 741 | 2,272 | 6.7 |
| Colorado | 708 | 3,376 | 11.9 |
| Georgia | 657 | 3,045 | 5.9 |
| New Jersey | 633 | 2,542 | 6.7 |
| Arizona | 616 | 2,915 | 8.1 |
| Massachusetts | 607 | 5,240 | 8.5 |
| Minnesota | 583 | 3,365 | 10.1 |
| Michigan | 572 | 2,083 | 5.6 |
| Virginia | 535 | 2,199 | 6.1 |
| Washington | 524 | 2,434 | 6.6 |
| Wisconsin | 450 | 1,892 | 7.5 |
| Maryland | 408 | 1,887 | 6.5 |
| Missouri | 408 | 1,790 | 6.5 |
| Indiana | 373 | 1,171 | 5.4 |
| Connecticut | 362 | 1,475 | 9.9 |
| Utah | 347 | 933 | 9.9 |
| Kansas | 307 | 1,594 | 10.3 |
| Iowa | 292 | 756 | 9.0 |
| Oregon | 281 | 976 | 6.6 |
| Tennessee | 278 | 1,948 | 3.8 |
| Louisiana | 238 | 692 | 5.2 |
| South Carolina | 238 | 699 | 4.3 |
| Nebraska | 218 | 954 | 10.9 |
| Kentucky | 208 | 710 | 4.5 |
| Oklahoma | 192 | 680 | 4.7 |
| Alabama | 187 | 510 | 3.6 |
| Nevada | 187 | 615 | 5.7 |
| Idaho | 160 | 362 | 8.0 |
| Arkansas | 143 | 316 | 4.6 |
| Delaware | 131 | 590 | 12.5 |
| New Hampshire | 109 | 529 | 7.7 |
| Mississippi | 91 | 255 | 3.1 |
| Maine | 90 | — | 6.4 |
| Montana | 80 | 148 | 7.0 |
| New Mexico | 75 | 189 | 3.5 |
| North Dakota | 71 | — | 8.9 |
| Rhode Island | 71 | 284 | 6.4 |
| South Dakota | 69 | 218 | 7.5 |
| Hawaii | 62 | 138 | 4.3 |
| District of Columbia | 60 | 439 | 8.5 |
| Vermont | 53 | 174 | 8.2 |
| Wyoming | 48 | 81 | 8.2 |
| West Virginia | 46 | 130 | 2.6 |
| Alaska | 36 | 131 | 4.9 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for investment advice firms
Census published financial advisory firm counts for 478 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 1,602 | 16,288 |
| Los Angeles, CA | 1,245 | 5,117 |
| Miami, FL | 826 | 2,581 |
| Chicago, IL-IN | 761 | 6,823 |
| Dallas, TX | 669 | 2,979 |
| Philadelphia, PA-NJ-DE-MD | 563 | 3,445 |
| San Francisco, CA | 544 | 3,142 |
| Atlanta, GA | 511 | 2,670 |
| Boston, MA-NH | 507 | 3,787 |
| Phoenix, AZ | 483 | 2,205 |
| Minneapolis, MN-WI | 467 | 3,046 |
| Denver, CO | 436 | 2,762 |
| Houston, TX | 424 | 1,785 |
| Washington, DC-VA-MD-WV | 411 | 2,252 |
| San Diego, CA | 389 | 1,851 |
| Charlotte, NC-SC | 310 | 868 |
| Seattle, WA | 308 | 1,859 |
| Detroit, MI | 288 | 1,251 |
| St. Louis, MO-IL | 252 | 901 |
| Kansas City, MO-KS | 249 | 1,185 |
| Tampa, FL | 247 | 703 |
| Austin, TX | 233 | 1,760 |
| Baltimore, MD | 231 | 1,177 |
| Orlando, FL | 215 | 1,067 |
| Pittsburgh, PA | 211 | 775 |
What a phone system costs a financial advisory firm in the U.S.
The average U.S. financial advisory firm has 4.7 employees, so the comparison uses a 5-person team. Priced per seat, 5 users would run $150.00 a month on RingCentral RingEX Core and $124.75 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $99.00 a month for 5 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $612 less than RingCentral for a financial advisory firm in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for investment advice firms
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many investment advice firms are in the U.S.?
23,359 in 2023, according to Census County Business Patterns (NAICS 523930).
What does a phone system cost a 5-person financial advisory firm?
$150.00 a month on RingCentral RingEX Core or $124.75 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 a month on Callata, where $99 covers the first 5 users.
Can investment advice firms keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a financial advisory firm?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.