Business phone system for used car dealers
How used car dealers use the phone, how big their teams are, where they operate, and what calling and texting cost on Callata versus per-seat pricing.
- U.S. establishments
- 25,147CBP 2023
- Employees
- 162,048mid-March 2023
- Avg. team
- 6.4employees per establishment
- Metro areas
- 743with published counts
Used car dealers in the United States
County Business Patterns counted 25,147 used car dealers in the U.S. in 2023 (NAICS 441120, Used Car Dealers). They employed 162,048 people in mid-March and paid $9.0 billion in annual payroll. The average establishment has 6.4 employees. That is 7.4 establishments for every 100,000 residents.
Texas has the most (2,549), followed by Florida (2,124), California (1,552), and North Carolina (1,143). Relative to population, Nebraska leads with 12.3 per 100,000 residents, and Hawaii has the fewest at 3.4.
| Measure | United States |
|---|---|
| Establishments | 25,147 |
| Mid-March employees | 162,048 |
| Annual payroll | $9,045,411,000 |
| Payroll per employee | $55,819 |
| Employees per establishment | 6.4 |
Source: Census County Business Patterns 2023.
Why the phone matters for used car dealers
Independent used car dealers sell through inbound calls about specific vehicles, often with a small staff. Missing a shopper's call can lose a sale to another lot.
Calls used car dealers commonly handle:
- A shopper calls to ask whether a car is still available.
- A buyer calls about financing.
- A customer calls about title paperwork.
- The dealer calls a shopper to schedule a test drive.
- A wholesaler calls about inventory.
Texting and after-hours calls
Dealers text photos, availability updates and appointment times.
Evening calls about specific vehicles are common.
How big used car dealers are
68.9% of U.S. used car dealers with employees had fewer than five people in March 2023. 86.6% had fewer than ten. Most phone decisions in this industry are made for small teams, where one shared number and sensible routing matter more than a desk phone per person.
| Employment size | Establishments | Share |
|---|---|---|
| 1–4 employees | 17,319 | 68.9% |
| 5–9 employees | 4,452 | 17.7% |
| 10–19 employees | 2,101 | 8.4% |
| 20–49 employees | 887 | 3.5% |
| 50 or more employees | 384 | 1.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Used car dealers by state
Establishment counts for the 50 states (and DC) where Census published a figure, with the rate per 100,000 residents.
| State | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Texas | 2,549 | 17,728 | 8.1 |
| Florida | 2,124 | 10,907 | 9.1 |
| California | 1,552 | 12,553 | 3.9 |
| North Carolina | 1,143 | 7,007 | 10.3 |
| Pennsylvania | 1,031 | 6,070 | 7.9 |
| Ohio | 950 | 6,025 | 8.0 |
| Virginia | 929 | 5,647 | 10.5 |
| New York | 916 | 4,433 | 4.6 |
| Georgia | 911 | 7,944 | 8.1 |
| Michigan | 790 | 4,217 | 7.8 |
| Indiana | 764 | 4,709 | 11.0 |
| Tennessee | 725 | 4,693 | 10.0 |
| Illinois | 701 | 4,483 | 5.5 |
| New Jersey | 662 | 3,323 | 7.0 |
| Missouri | 622 | 3,449 | 10.0 |
| Massachusetts | 579 | 2,849 | 8.1 |
| Alabama | 508 | 3,114 | 9.8 |
| South Carolina | 501 | 2,990 | 9.1 |
| Arizona | 441 | 7,355 | 5.8 |
| Washington | 437 | 3,238 | 5.5 |
| Kentucky | 425 | 2,444 | 9.3 |
| Wisconsin | 424 | 2,451 | 7.1 |
| Minnesota | 392 | 1,880 | 6.8 |
| Oklahoma | 365 | 2,370 | 8.9 |
| Colorado | 349 | 3,731 | 5.9 |
| Arkansas | 335 | 2,140 | 10.8 |
| Iowa | 325 | 1,740 | 10.0 |
| Utah | 306 | 2,087 | 8.7 |
| Oregon | 287 | 1,675 | 6.7 |
| Mississippi | 285 | 1,542 | 9.7 |
| Kansas | 253 | 1,571 | 8.5 |
| Connecticut | 252 | 1,509 | 6.9 |
| Nebraska | 247 | 1,260 | 12.3 |
| Louisiana | 226 | 1,218 | 4.9 |
| Maryland | 223 | 2,702 | 3.6 |
| Idaho | 184 | 993 | 9.2 |
| New Mexico | 172 | 936 | 8.1 |
| Maine | 170 | 787 | 12.1 |
| New Hampshire | 164 | 782 | 11.6 |
| Nevada | 146 | 1,398 | 4.5 |
| West Virginia | 131 | 772 | 7.4 |
| Rhode Island | 106 | 435 | 9.5 |
| South Dakota | 97 | 557 | 10.5 |
| Montana | 94 | 348 | 8.3 |
| Vermont | 74 | 369 | 11.4 |
| Delaware | 71 | 508 | 6.7 |
| North Dakota | 67 | 348 | 8.4 |
| Wyoming | 54 | 228 | 9.2 |
| Hawaii | 49 | 255 | 3.4 |
| Alaska | 38 | 277 | 5.1 |
Source: Census County Business Patterns 2023; Census Vintage 2024 state population estimates.
Largest metro areas for used car dealers
Census published used car dealership counts for 743 metro and micropolitan areas. The 25 largest:
| Area | Establishments | Employees |
|---|---|---|
| New York, NY-NJ | 841 | 3,528 |
| Dallas, TX | 718 | 5,299 |
| Houston, TX | 631 | 4,832 |
| Miami, FL | 621 | 3,341 |
| Chicago, IL-IN | 520 | 3,257 |
| Atlanta, GA | 505 | 5,298 |
| Los Angeles, CA | 500 | 3,794 |
| Detroit, MI | 387 | 1,670 |
| Philadelphia, PA-NJ-DE-MD | 377 | 2,947 |
| Boston, MA-NH | 360 | 1,842 |
| Orlando, FL | 359 | 1,884 |
| Washington, DC-VA-MD-WV | 354 | 2,812 |
| Tampa, FL | 345 | 1,410 |
| Phoenix, AZ | 318 | 6,554 |
| Nashville, TN | 292 | 1,708 |
| Charlotte, NC-SC | 277 | 2,102 |
| Indianapolis, IN | 221 | 1,980 |
| Minneapolis, MN-WI | 219 | 1,107 |
| San Antonio, TX | 214 | 1,623 |
| St. Louis, MO-IL | 202 | 1,418 |
| Seattle, WA | 200 | 1,649 |
| Providence, RI-MA | 196 | 902 |
| Denver, CO | 194 | 2,416 |
| Riverside, CA | 191 | 2,043 |
| Kansas City, MO-KS | 181 | 1,394 |
Phone system pricing for a 6-person used car dealership
The average U.S. used car dealership has 6.4 employees, so the comparison uses a 6-person team. Priced per seat, 6 users would run $180.00 a month on RingCentral RingEX Core and $149.70 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $119.00 a month for 6 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $732 less than RingCentral for a used car dealership in the U.S. of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $119.00 | $1,428.00 |
| Quo (Starter) | $19.00 per user | $114.00 | $1,368.00 |
| Nextiva (Core) | $23.00 per user | $138.00 | $1,656.00 |
| Ooma (Office Pro) | $24.95 per user | $149.70 | $1,796.40 |
| Dialpad (Standard) | $27.00 per user | $162.00 | $1,944.00 |
| RingCentral (RingEX Core) | $30.00 per user | $180.00 | $2,160.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for used car dealers
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Texting from a local number requires carrier registration (10DLC), a one-time $49 fee. Porting an existing number is free.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many used car dealers are in the U.S.?
25,147 in 2023, according to Census County Business Patterns (NAICS 441120).
What does a phone system cost a 6-person used car dealership?
$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 a month on Callata, where $99 covers the first 5 users.
Can used car dealers keep their existing number?
Yes. Porting an existing number to Callata is free.
Can an AI agent answer calls for a used car dealership?
Callata's optional AI receptionist, sales, support and scheduler agents can answer calls, take messages, text, email and transfer to your team. They identify themselves as AI and use prepaid AI minutes at $0.25 per minute.