CallataGuidesBusiness phone system for used car dealers in Fargo, ND-MN
Used car dealers in the Fargo, ND-MN metro area: 23 establishments in 2023, the local area codes, and what phone service costs a 5-person team.
- Establishments
- 23CBP 2023
- Employees
- 105mid-March 2023
- Per 100k residents
- 8.6U.S. 7.4
- Rank
- 185th of 743areas by count
The used car dealership market in Fargo, ND-MN
County Business Patterns counts 23 used car dealers (NAICS 441120, Used Car Dealers) in the Fargo, ND-MN metro area for 2023. Together they reported 105 mid-March employees and $5,754,000 of payroll for the year. That ranks 185th of the 743 metro and micropolitan areas where Census published a count for this industry.
With 268,000 residents in the Census 2024 estimate, that is 8.6 used car dealers per 100,000 people, 16.2% above the national rate of 7.4. Establishments average 4.6 employees, 29.2% below the U.S. average of 6.4. Payroll per employee comes to $54,800, in line with the national $55,819.
| Measure | Fargo, ND-MN | North Dakota | United States |
|---|---|---|---|
| Establishments | 23 | 67 | 25,147 |
| Mid-March employees | 105 | 348 | 162,048 |
| Annual payroll | $5,754,000 (moderate noise) | $17,883,000 | $9,045,411,000 |
| Employees per establishment | 4.6 | 5.2 | 6.4 |
| Payroll per employee | $54,800 | $51,388 | $55,819 |
| Establishments per 100,000 residents | 8.6 | 8.4 | 7.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
How big used car dealers in Fargo, ND-MN are
Of the used car dealers in Fargo, ND-MN that had employees in March 2023, 100.0% had fewer than five (the U.S. share is 68.9%). For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 20 | 100.0% | 68.9% |
| 5–9 employees | not published | — | 17.7% |
| 10–19 employees | not published | — | 8.4% |
| 20–49 employees | not published | — | 3.5% |
| 50 or more employees | 0 | 0.0% | 1.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What used car dealers in Fargo, ND-MN use the phone for
Independent used car dealers sell through inbound calls about specific vehicles, often with a small staff. Missing a shopper's call can lose a sale to another lot.
Typical inbound and outbound calls for used car dealers in Fargo, ND-MN:
- A wholesaler calls about inventory.
- The dealer calls a shopper to schedule a test drive.
- A shopper calls to ask whether a car is still available.
After-hours calls
Evening calls about specific vehicles are common.
Callata transcribes voicemail and triages it for urgency, so the first callback in the morning can go to the caller who needs it most.
Callata vs. per-seat pricing for used car dealers in Fargo, ND-MN
The average used car dealership in Fargo, ND-MN has 4.6 employees, so a 5-person team is a reasonable benchmark. Priced per seat, 5 users would run $150.00 a month on RingCentral RingEX Core and $124.75 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 5 people cost $99.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $612. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $95.00 | $1,140.00 |
| Nextiva (Core) | $23.00 per user | $115.00 | $1,380.00 |
| Ooma (Office Pro) | $24.95 per user | $124.75 | $1,497.00 |
| Dialpad (Standard) | $27.00 per user | $135.00 | $1,620.00 |
| RingCentral (RingEX Core) | $30.00 per user | $150.00 | $1,800.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for used car dealers in Fargo, ND-MN
NANPA records place the exchanges of the area's named cities and towns in 2 area codes. 701 has the most, with 108 of 147 exchanges (73%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 701 | 108 | Central and Mountain | 1947 | none |
| 218 | 39 | Central | 1947 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for used car dealers
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Fargo, ND-MN, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many used car dealers are there in Fargo, ND-MN?
Census County Business Patterns counted 23 used car dealers in the Fargo, ND-MN metro area in 2023. They employed 105 people in mid-March.
What does a business phone system cost for a 5-person used car dealership?
At month-to-month list prices checked September 28, 2026, 5 users cost $150.00 a month on RingCentral RingEX Core and $124.75 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $99.00.
What area code should a used car dealership in Fargo, ND-MN use?
Area code 701 has the most assigned exchanges among the area's named places, followed by 218. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a used car dealership?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.