CallataGuidesBusiness phone system for marinas in Key West, FL
Marinas in the Key West-Key Largo, FL micropolitan area: 38 establishments in 2023, the local area codes, and what phone service costs an 11-person team.
- Establishments
- 38CBP 2023
- Employees
- 426mid-March 2023
- Per 100k residents
- 47.0U.S. 1.1
- Rank
- 16th of 189areas by count
The marina market in Key West, FL
County Business Patterns counts 38 marinas (NAICS 713930, Marinas) in the Key West-Key Largo, FL micropolitan area for 2023. Together they reported 426 mid-March employees and $22.3 million of payroll for the year. That ranks 16th of the 189 metro and micropolitan areas where Census published a count for this industry.
With 80,908 residents in the Census 2024 estimate, that is 47.0 marinas per 100,000 people, 4172.3% above the national rate of 1.1. Establishments average 11.2 employees, 28.8% above the U.S. average of 8.7. Payroll per employee comes to $52,300, 2.0% above the national $51,257.
| Measure | Key West, FL | Florida | United States |
|---|---|---|---|
| Establishments | 38 | 522 | 3,739 |
| Mid-March employees | 426 | 6,851 | 32,549 |
| Annual payroll | $22,280,000 | $306,457,000 | $1,668,362,000 |
| Employees per establishment | 11.2 | 13.1 | 8.7 |
| Payroll per employee | $52,300 | $44,732 | $51,257 |
| Establishments per 100,000 residents | 47.0 | 2.2 | 1.1 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
How big marinas in Key West, FL are
Of the marinas in Key West, FL that had employees in March 2023, 45.7% had fewer than five (the U.S. share is 54.5%). 91.4% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 16 | 45.7% | 54.5% |
| 5–9 employees | 16 | 45.7% | 22.7% |
| 10–19 employees | not published | — | 14.0% |
| 20–49 employees | 3 | 8.6% | 6.6% |
| 50 or more employees | 0 | 0.0% | 2.2% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a marina in Key West, FL has to catch
Marinas take calls about slips, fuel, service and storage, often from boaters on the water. Staff are frequently on the docks. That holds for marinas in Key West, FL as much as anywhere.
Calls a marina in Key West, FL might handle in a typical week include:
- A boater calls about service.
- A boater calls about fuel dock hours.
- A customer calls about winter storage.
After-hours calls
Boaters call evenings and weekends.
Business-hours routing in Callata sends calls to voicemail, a teammate's cell or an AI agent once the day ends, and voicemails arrive transcribed with an urgency flag.
Phone system pricing for an 11-person marina
The average marina in Key West, FL has 11.2 employees, so an 11-person team is a reasonable benchmark. On a per-user plan that headcount sets the bill: $274.45 a month on Ooma Office Pro or $330.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 11 people cost $219.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,332. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $219.00 | $2,628.00 |
| Quo (Starter) | $19.00 per user | $209.00 | $2,508.00 |
| Nextiva (Core) | $23.00 per user | $253.00 | $3,036.00 |
| Ooma (Office Pro) | $24.95 per user | $274.45 | $3,293.40 |
| Dialpad (Standard) | $27.00 per user | $297.00 | $3,564.00 |
| RingCentral (RingEX Core) | $30.00 per user | $330.00 | $3,960.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
How Callata works for marinas
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Key West, FL, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many marinas are there in Key West, FL?
Census County Business Patterns counted 38 marinas in the Key West-Key Largo, FL micropolitan area in 2023. They employed 426 people in mid-March.
What does a business phone system cost for an 11-person marina?
At month-to-month list prices checked September 28, 2026, 11 users cost $330.00 a month on RingCentral RingEX Core and $274.45 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $219.00.
Can an AI receptionist answer calls for a marina?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.