Business phone system for marinas in Florida
522 marinas operated in Florida in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 522CBP 2023
- Employees
- 6,851mid-March 2023
- Per 100k residents
- 2.2U.S. 1.1
- State rank
- 1st of 48by count
How many marinas operate in Florida
The Census Bureau counted 522 marinas in Florida in its 2023 County Business Patterns (NAICS 713930). They employed 6,851 people in mid-March and reported $306.5 million in annual payroll. That is the 1st highest count among the 48 states and DC with published figures. Marinas make up 0.08% of the 645,575 business establishments in the state.
Per 100,000 residents (2024 estimate) Florida has 2.2 marinas, 103.2% above the national rate of 1.1. The average establishment has 13.1 employees against 8.7 nationally. Payroll per employee is $44,732, 12.7% below the U.S. figure of $51,257.
| Measure | Florida | United States |
|---|---|---|
| Establishments | 522 | 3,739 |
| Mid-March employees | 6,851 | 32,549 |
| Annual payroll | $306,457,000 | $1,668,362,000 |
| Employees per establishment | 13.1 | 8.7 |
| Payroll per employee | $44,732 | $51,257 |
| Establishments per 100,000 residents | 2.2 | 1.1 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Marinas by metro area in Florida
Census published marina counts for 20 metro or micropolitan areas that include part of Florida. The largest is Miami, FL, with 164 establishments. Single-state metro and micropolitan areas account for 97% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Miami, FL | 164 | 2,711 | 2.5 |
| Tampa, FL | 79 | 804 | 2.3 |
| Key West, FL | 38 | 426 | 47.0 |
| Jacksonville, FL | 25 | 254 | 1.4 |
| North Port, FL | 25 | 524 | 2.7 |
| Cape Coral, FL | 25 | 292 | 2.9 |
| Port St. Lucie, FL | 23 | 258 | 4.1 |
| Naples, FL | 22 | 258 | 5.3 |
| Palm Bay, FL | 21 | 254 | 3.2 |
| Deltona, FL | 17 | — | 2.3 |
| Orlando, FL | 12 | 60 | 0.4 |
| Crestview, FL | 12 | 137 | 3.9 |
| Panama City, FL | 7 | 115 | 3.1 |
| Punta Gorda, FL | 7 | — | 3.3 |
| Sebastian, FL | 7 | 49 | 4.1 |
| Pensacola, FL | 6 | 159 | 1.1 |
| Homosassa Springs, FL | 6 | 90 | 3.5 |
| Tallahassee, FL | 4 | 35 | 1.0 |
| Lakeland, FL | 3 | — | 0.4 |
| Clewiston, FL | 3 | — | 5.1 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at marinas in Florida
42.0% of Florida's marinas with employees had fewer than five people in March 2023, compared with 54.5% nationally. 71.8% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 219 | 42.0% | 54.5% |
| 5–9 employees | 156 | 29.9% | 22.7% |
| 10–19 employees | 82 | 15.7% | 14.0% |
| 20–49 employees | 38 | 7.3% | 6.6% |
| 50 or more employees | 27 | 5.2% | 2.2% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What marinas in Florida use the phone for
Marinas take calls about slips, fuel, service and storage, often from boaters on the water. Staff are frequently on the docks.
Calls a marina in Florida might handle in a typical week include:
- The marina calls a customer about a haul-out.
- A boater calls about service.
- A customer calls about winter storage.
Texting boaters
Marinas text service updates and slip assignments.
Texting from a local number in Florida requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for marinas in Florida
Marinas in Florida average 13.1 employees, so the comparison uses a 13-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 13 users on RingCentral RingEX Core cost $390.00 a month and 13 on Ooma Office Pro cost $324.35. Callata comes to $259.00 a month for 13 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,572 less than RingCentral for a marina in Florida of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $259.00 | $3,108.00 |
| Quo (Starter) | $19.00 per user | $247.00 | $2,964.00 |
| Nextiva (Core) | $23.00 per user | $299.00 | $3,588.00 |
| Ooma (Office Pro) | $24.95 per user | $324.35 | $3,892.20 |
| Dialpad (Standard) | $27.00 per user | $351.00 | $4,212.00 |
| RingCentral (RingEX Core) | $30.00 per user | $390.00 | $4,680.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Florida
Florida has 23 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a marina can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 407 | 786 | Eastern | 1988 | 321, 689 |
| 561 | 786 | Eastern | 1996 | 728 |
| 786 | 786 | Eastern | 1998 | 305, 645 |
| 850 | 785 | Eastern and Central | 1997 | 448 |
| 904 | 785 | Eastern | 1965 | 324 |
| 305 | 784 | Eastern | 1947 | 645, 786 |
| 813 | 783 | Eastern | 1953 | 656 |
| 954 | 776 | Eastern | 1995 | 754 |
| 352 | 711 | Eastern | 1995 | none |
| 727 | 625 | Eastern | 1998 | none |
| 239 | 521 | Eastern | 2002 | none |
| 321 | 501 | Eastern | 1999 | none |
| 941 | 484 | Eastern | 1995 | none |
| 863 | 471 | Eastern | 1999 | none |
| 386 | 459 | Eastern | 2001 | none |
| 772 | 313 | Eastern | 2002 | none |
| 689 | 235 | Eastern | 2019 | 321, 407 |
| 754 | 215 | Eastern | 2001 | 954 |
| 448 | 118 | Eastern and Central | 2021 | 850 |
| 656 | 98 | Eastern | 2022 | 813 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for marinas in Florida
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
Porting a number you already use in Florida is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many marinas are in Florida?
522 in 2023, according to Census County Business Patterns. They employed 6,851 people in mid-March.
Which Florida metro area has the most marinas?
Miami, FL, with 164 establishments in 2023.
What does a phone system cost a 13-person marina?
$390.00 a month on RingCentral RingEX Core or $324.35 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $259.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Florida number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.