CallataGuides

Business phone system for marinas in Michigan

191 marinas operated in Michigan in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
191CBP 2023
Employees
1,434mid-March 2023
Per 100k residents
1.9U.S. 1.1
State rank
4th of 48by count

The marina industry in Michigan

Michigan had 191 marinas in 2023, according to Census County Business Patterns (NAICS 713930, Marinas). They employed 1,434 people in mid-March and reported $81.7 million in annual payroll. That is the 4th highest count among the 48 states and DC with published figures. Marinas make up 0.08% of the 229,564 business establishments in the state.

Per 100,000 residents (2024 estimate) Michigan has 1.9 marinas, 71.3% above the national rate of 1.1. The average establishment has 7.5 employees against 8.7 nationally. Payroll per employee is $56,985, 11.2% above the U.S. figure of $51,257.

Marinas: Michigan compared with the U.S., 2023
MeasureMichiganUnited States
Establishments1913,739
Mid-March employees1,43432,549
Annual payroll$81,716,000$1,668,362,000
Employees per establishment7.58.7
Payroll per employee$56,985$51,257
Establishments per 100,000 residents1.91.1

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Michigan's largest markets for marinas

Census published marina counts for 11 metro or micropolitan areas that include part of Michigan. The largest is Detroit, MI, with 58 establishments. Single-state metro and micropolitan areas account for 69% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Marinas by metro or micropolitan area, Michigan, 2023
AreaEstablishmentsEmployeesPer 100k residents
Detroit, MI585401.3
Grand Rapids, MI161971.4
Muskegon, MI10605.6
Monroe, MI10316.4
Petoskey, MI1019929.5
Traverse City, MI9—5.7
Niles, MI6473.9
Bay City, MI6—5.8
Holland, MI423.3
South Bend, IN-MI350.9
Sault Ste. Marie, MI3—8.3

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at marinas in Michigan

60.0% of Michigan's marinas with employees had fewer than five people in March 2023, compared with 54.5% nationally. 77.9% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Marinas in Michigan by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees11460.0%54.5%
5–9 employees3417.9%22.7%
10–19 employees2513.2%14.0%
20–49 employees147.4%6.6%
50 or more employees31.6%2.2%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What marinas in Michigan use the phone for

Marinas take calls about slips, fuel, service and storage, often from boaters on the water. Staff are frequently on the docks.

Typical inbound and outbound calls for marinas in Michigan:

When nobody can pick up

Boaters call evenings and weekends.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for marinas in Michigan

Marinas in Michigan average 7.5 employees, so the comparison uses an 8-person team. On a per-user plan that headcount sets the bill: $199.60 a month on Ooma Office Pro or $240.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 8 people cost $159.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $972. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for an 8-person marina
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$159.00$1,908.00
Quo (Starter)$19.00 per user$152.00$1,824.00
Nextiva (Core)$23.00 per user$184.00$2,208.00
Ooma (Office Pro)$24.95 per user$199.60$2,395.20
Dialpad (Standard)$27.00 per user$216.00$2,592.00
RingCentral (RingEX Core)$30.00 per user$240.00$2,880.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Michigan

Michigan has 13 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your boaters know, subject to carrier inventory, or port your current number for free.

Area codes in Michigan by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
248784Eastern1997947
313769Eastern1947679
989724Eastern2001none
734701Eastern1997679
517616Eastern1947none
231572Eastern1999none
586546Eastern2001none
269545Eastern2002none
616545Eastern1947none
810509Eastern1993none
906360Eastern and Central1961none
947211Eastern2002248
6790Eastern2025313

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for marinas in Michigan

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Michigan, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many marinas are in Michigan?

191 in 2023, according to Census County Business Patterns. They employed 1,434 people in mid-March.

Which Michigan metro area has the most marinas?

Detroit, MI, with 58 establishments in 2023.

What does a phone system cost an 8-person marina?

$240.00 a month on RingCentral RingEX Core or $199.60 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $159.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Michigan number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.